Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

Pierobon X60R – Your Xmas Wish List Just Got Longer

11/30/2011 @ 4:19 pm, by Jensen Beeler9 COMMENTS

One of the nice things about actually going to motorcycle events, instead of phoning it in like many publications seem to do these days, is that you get to see all the treasure trove items that didn’t find their way onto some press release mill for mass consumption.

Such is the case of the Pierobon X60R, a custom sportbike that will surely cause some revisions to your Christmas wish list to Santa. We’ve featured Pierobon’s work before, with the Bologna company’s Pierobon F042 causing quite a stir earlier this year.

Like the F042, the Pierobon X60R features an air-cooled Ducati v-twin power plant, and the tuning firm’s own proprietary chassis design. There are plenty of performance parts and carbon fiber to drool over, and the design strikes as one that would have occurred had Ducati made a true air-cooled sportbike.

With Pierbon’s extensive experience in the racing scene, we can imagine how much fun an X60R would be on the track, we’ll just have to wait and see if a street model also makes a debut. If you’re a Ducatista and want to stand out from the cappuccino crowd, there are some photos after the jump that might interest you.

Moto Morini Finally Sold at Auction – €1.96 Million

07/19/2011 @ 1:03 pm, by Jensen Beeler4 COMMENTS

Finally finding a purchaser at its second auction, Moto Morini has seemingly been given a new lease on life after finding a pair of investors willing to back the Italian brand. Buying the company’s assets, but not the property where it resides, entrepreneurs Sandro Capotosti and Ruggeromassimo Jannuzzelli paid €1.96 million for the Moto Morini name, IP, and other proprietary assets.

With both investors saying they have an emotional tie to Moto Morini motorcycles, they also both come with some serious business acumen. For instance, Capotosti is the former chairman of the Banca Profilo and Jannuzzelli was the former VP and Group CEO of Camuzzi, an Italian energy group.

First Shots: 2012 Ducati Superbike 1199

07/02/2011 @ 2:20 pm, by Jensen Beeler26 COMMENTS

In this new age of motorcycle marketing, it’s clear that Italian magazine Motociclismo has been given Bologna’s blessing as its favored child of motorcycle media. Accordingly, the publication has been at the forefront of information and photos of the new 2012 Ducati Superbike 1199, and just recently teased this photo of the Ducati Superbike 1199’s headlight, which we know to be the first LED headlight to come on a production motorcycle.

Obviously having some time with the new Superbike 1199 (or at least having one very gracious friend in the Ducati factory), Motociclismo has a bevy of detail shots of the 1199 (we refuse to buy into the Xtreme naming rumors and hype). In the photos, we not only get a better glimpse at the LED headlights, but also the enlarged gilled air intake that surrounds the headlight unit. Also readily seen is the horizontally mounted rear shock, and near it is what Motociclismo is saying is the plastic-guarded collector pipe for the underslung exhaust, however our sources tell us it connects to a second exhaust which exits out the rear of the tail section, as seen on the Ducati Desmosedici GP12.

Moto Morini Corsaro Veloce by Luca Bar

04/26/2011 @ 2:06 pm, by Jensen Beeler5 COMMENTS

In case you haven’t notice, we really like the work of Luca Bar. The young Italian designer has an eye for motorcycles we like to own, so it seemed fitting that we show off one of Bar-Design’s older works, the Moto Morini Corsaro Veloce.

With the fabled Italian company set to go up on the auction block again this summer, we thought perhaps some inspiration from Maestro Bar would help pull some buyers out of the woodwork. At the very least, it’s an excuse to show off some more drool-worthy motorcycle eyecandy.

Mercedes-Benz Poised to Purchase Ducati Motor Holdings

04/01/2011 @ 5:50 am, by Jensen Beeler15 COMMENTS

When Ducati Corse announced that it had “partnered” with Mercedes-Benz’s in-house tuning brand AMG at the LA Auto Show, the deal raised a few eyebrows and sent shock waves across the keyboards of journalists as everyone asked themselves “what could this all mean?!” At the time it was obvious that the AMG brand would be featured on the Desmosedici GP11 race bikes of Nicky Hayden and Valentino Rossi, and that the sponsorship was just one of many that Ducati had secured, likely having something to do with a certain nine-time World Champion.

However the deal still stuck out as more than a straight advertisement transaction, with Ducati even saying that the relationship would be reciprocal, with the Bologna Brand helping hock a few Stuttgart Sleds in Mercedes-Benz’s ad campaigns. We got our first taste of how that cross-pollination of a partnership would look almost immediately after the announcement, with the two brands engaging in a sort of teaser video of what was to come further down the road (road…get it? ha!).

Then of course more recently we got another taste as the Ducati Superbike 848 EVO made a cameo appearance in a commercial that pitted it against a Mercedes-Benz C63 AMG Coupe. A lesser known fact to the public, but one readily apparent to journalists who attended the Ducati Diavel launch in Los Angeles, was that Mercedes-Benz has been supplying AMG-tuned vehicles to Ducati to use at press, media, and public events.

While it would seem that the two premium brands are exploring the limits of their marketing synergy, and how two wheels can compliment four wheels, and vice versa, reliable sources close to Asphalt & Rubber have revealed that the partnership goes deeper than just a joint-marketing campaign, and is in fact a part of an elaborate purchasing agreement that sees Mercedes-Benz acquiring Ducati Motor Holdings should certain criteria be met.

Rendered: MV Agusta Brutale 675 B3

03/03/2011 @ 4:30 pm, by Jensen Beeler5 COMMENTS

Naturally with the new MV Agusta F3 supersport, which according to MV Agusta will be available in the Fall of 2011, comes the news that we’ll be seeing a naked version of the 675cc three-cylinder motorcycle. Dubbed the Brutalina by Castiglioni, the MV Agusta Brutale B3 675 seems a more appropriate and official name for the smaller Brutale, and is a sign the project is becoming more cohesive. While official details are still scarce, judging from how the larger predecessor compares to the venerable and iconic MV Agusta F4, we have some vague idea of how the Brutale B3 675 will compare to the now officially debuted F3.

Helping us form a more cohesive thought though is photoshop master Jérôme Vannesson, of French magazine Moto Revue, and thankfully he has done up some renders on what the MV Agusta Brutale B3 675 could look like. Vannesson’s work is flawless, and in the past he’s been spot on with the design cues used by the OEMs. Time will tell if MV Agusta follows Vannesson’s line of thought, but until the Brutale B3 unveils, we’ll have to drool over his renders instead. Check Moto Revue‘s site for all four of Vannesson’s photochops (we like the black and white bike with the red frame the most).

Source: Moto Revue

For Sale: One Italian Motorcycle Company – Slightly Used

02/18/2011 @ 2:16 pm, by Jensen Beeler10 COMMENTS

Moto Morini’s bankruptcy has been going painfully slow, but it’s all about to come to a head, as the Italian company will be put up on the auction block April 13th. The Super-Saver Moto Morini package includes all the appropriate intellectual property, assets, and equipment (sans motorcycles, which are being sold separately) for the cool sum of €5.5 million. Should no one want the whole kit ‘n kaboodle, a cheaper price of €2.6 million will be set for the production complex with two years use included. These prices are of course the auction’s guide prices.

Vyrus 986 M2 – Soon to Infect Moto2 & Showroom Floors

01/13/2011 @ 7:16 am, by Jensen Beeler14 COMMENTS

You remember Vyrus right? The company that makes the Vyrus 987 C3 4V…the Bimota Tesi look-alike with a Ducati 1198 motor, hub-steering, and a supercharger? Not willing to rest on its laurels as having “the most powerful production motorcycle in the world” (211hp gets you that title), the small Italian boutique firm seems set to enter Moto2 racing with its new Vyrus 986 M2 race bike, whose preliminary concept photo has just leaked out of the Rimini factory.

Taking the idea of prototype racing to its fullest dimension with its hub-center steering design, perhaps the only thing more exciting than the prospect of seeing a few of these Vyrus 986 M2’s at 18 of motorcycling’s best venues, is the prospect that a road-based version of the machine could be siting in our garage later this year (assuming we could afford such things). Details after the jump.

The Roman Emperor Clinches World Superbike

09/26/2010 @ 4:59 pm, by Jensen Beeler7 COMMENTS

Without giving too much away about this weekend’s WSBK race, Max Biaggi clinched the World Superbike Championship at Imola this weekend. For fans in Italy, this moment is being celebrated heavily, as an Italian rider, on an Italian bike, during an Italian race, has clinched a major championship title. For Biaggi fans, this title has been a long-time in the making, as The Emperor hasn’t won a championship title since his 250GP days.

Valentino Rossi Gets the Shepard Fairey Treatment

09/10/2010 @ 3:53 pm, by Jensen Beeler4 COMMENTS

As a nine-time Grand Prix Champion, Valentino Rossi might be the most iconic rider in the MotoGP paddock, if not the greatest motorcycle racer of all-time. Now that Rossi has signed-on with Ducati for the next two MotoGP seasons, there is a wave of enthusiasm in Italy about the duo, and what it could mean for the sport.

Along with Rossi’s move to Ducati, MotoGP is set to go back to 1000cc capacities, Dorna has allowed claiming rule teams to run production-based engines, all in the hopes of turning the sport around into the spectacle it once was.

Of course the greatest excitement will be seeing Rossi on a Ducati GP bike that he helped develop, so we thought it fit to give Valentino the Shepard Fairey treatment for his “Barack moment”, and thus we whipped-up some posters of the Italian. Check them out after the jump.