Announced last night at the L.A. Auto Show, Ducati and AMG (Mercedes-Benz’s tuning house) have formed a partnership between the two brands the will first manifest itself by having the German car tuner sponsoring the Italian company’s MotoGP team. Rumored for over a month now, this announcement finally puts to bed the speculation that Fiat would sponsor Ducati now that Valentino Rossi has joined the Rosso Corse team, and is also the first official sponsorship announcement for Ducati Corse’s 2011 season.
With Rossi healing his wounds back in Italy, Nicky Hayden was on hand for the event with a Ducati Diavel and Mercedes-Benz CLS 63 AMG on stage with him. Asked what he thought about the partnership, Hayden replied, “Well, if this is my company bike and this is my company car, I’d say I’m doing pretty well.” We’d tend to agree.
Beyond AMG’s involvement in MotoGP, It’s not clear where the partnership will take the two brands, but we can assume a similar deal will materialize with Ducati sponsoring some of AMG’s racing efforts. “In AMG we have found a partner who perfectly reflects our brand values of high performance, motorsport, excitement and our sense of unmistakable style and design,” said Ducati CEO Gabriele del Torchio.
Source: Car Enthusiast