The Moto Morini emblem may be an eagle, but today it might be more fitting if the Bologna-based company used a phoenix instead. Coming out of the ashes of bankruptcy, Moto Morini was auctioned off for €1.96 million earlier this year. Now the company says it will be going back into production in the new year, almost a year after its purchase. Initially offering the 9 ½, Corsaro 1200, Granpasso, and the Scrambler models, Moto Morini says it is poised to release a fifth new model in the spring of 2012.
Finally finding a purchaser at its second auction, Moto Morini has seemingly been given a new lease on life after finding a pair of investors willing to back the Italian brand. Buying the company’s assets, but not the property where it resides, entrepreneurs Sandro Capotosti and Ruggeromassimo Jannuzzelli paid €1.96 million for the Moto Morini name, IP, and other proprietary assets.
With both investors saying they have an emotional tie to Moto Morini motorcycles, they also both come with some serious business acumen. For instance, Capotosti is the former chairman of the Banca Profilo and Jannuzzelli was the former VP and Group CEO of Camuzzi, an Italian energy group.
If Moto Morini was a household dog, someone would have taken it out to the backwoods and put the damn thing down already. Yet, Administrators in charge of handling the bankrupt company’s assets are gearing up for yet another attempt to auction the brand, building, anything in order to get some euros back for Moto Morini’s creditors. Set to take place on July 19th, the auction aims to sell the company and its premises for €4.65 million (down from €5.5 million), but will strike a deal on the assets for a cool €1.95 million (also down from €2.6 million). Will this make a difference? Probably not.
In case you haven’t notice, we really like the work of Luca Bar. The young Italian designer has an eye for motorcycles we like to own, so it seemed fitting that we show off one of Bar-Design’s older works, the Moto Morini Corsaro Veloce.
With the fabled Italian company set to go up on the auction block again this summer, we thought perhaps some inspiration from Maestro Bar would help pull some buyers out of the woodwork. At the very least, it’s an excuse to show off some more drool-worthy motorcycle eyecandy.
Zero. Nada. None. That’s the number of offers made on Moto Morni and its facilities during today’s bankruptcy auction proceedings. The beleaguered Italian motorcycle manufacturer has had a rough time of things, since its closure hit the newswires back in December 2009. Several suitors have come to the company’s door, trying to woo it into acquisition. First it was Paolo Berlusconi, who came close to finalizing a purchase of Moto Morini, before the unionized labor put the kibosh on the transaction, and Berlusconi walked from the business deal.
Perhaps unsurprisingly was the failure of any offer from Thomas Bleiner to materialize, despite the Austrain businessman’s great lengths to publicize his intentions of purchasing Moto Morini. Bleiner’s plan involved supplementing the motorcycle company’s income with a bank of solar panels, made by Bleiner’s other venture, that would be affixed to the Bologna factory’s rooftop. As was thought at the time, this announcement appears to be just a move to drum up some publicity for the photovoltic enterprise, and not a serious interest in Moto Morini.
As Moto Morini marches closer to its April 13th auction date, a new potential buyer has come out of the woodwork for the troubled Italian company. Thomas Bleiner, an Austrian entrepreneur, has his eyes set on the Moto Morini facility with an interesting idea or two up his sleeve.
The proposal for the purchase is expected to be an interesting one, as Bleiner and his partner Gianni Farneda plan on making the dollar and cents of the deal work by installing a 1.1 megawatt photoelectric power system on the roof of the Bologna facility. Bleiner and Farneda have been heavily involved in the solar industry, developing a new photoelectric paint that uses nano technology.
Bleiner and his group believe they could have the factory up and running as early as June with at least eight employees returning to work. With the Granferro and Corsair lines seemingly to be ready to roll, Bleiner says the company could even make a November EICMA appearance. If this sounds a bit too good to be true, then perhaps it is, as Bleiner and his partners have yet to actually submit a bid to Moto Morini’s receiver, despite making the rounds to the Italian magazines and newspapers about their intent to purchase the brand.








