If Moto Morini was a household dog, someone would have taken it out to the backwoods and put the damn thing down already. Yet, Administrators in charge of handling the bankrupt company’s assets are gearing up for yet another attempt to auction the brand, building, anything in order to get some euros back for Moto Morini’s creditors. Set to take place on July 19th, the auction aims to sell the company and its premises for €4.65 million (down from €5.5 million), but will strike a deal on the assets for a cool €1.95 million (also down from €2.6 million). Will this make a difference? Probably not.

With the rising cost of doing business in Europe, currency exchange rates, and a workforce that has already scuddled previous buyout attempts, we think even the famed Gordon Gekko would quip that Moto Morini is a dog with fleas. While there is some value in Moto Morini’s tangible assets, we don’t see many people lining up to do heavy manufacturing in Bologna. Making matters worse is the fact that the names that are linked to buying the Italian company seem more concerned about using the purchase as a PR stunt, rather than a genuine offer. While Moto Morini made some intriguing motorcycles, they obviously weren’t intriguing enough for the riding community, and it’s time to pull the plug, and let this company die.

Source: MotoBlog.it

  • Shawn

    I’ll give em $10 for the Moto Morini name and symbol!

  • Tom

    My guess is that either an Indian or Chinese company will pick up some engineering on the cheap. Might be something for a South American wildcat investor too. Its just over $6.6mil USD for the whole shebang and in the grand scheme of business, especially motorcycles, this is not a lot of money for the right investor who could handle distribution. IIRC, Bimoto sold for less when it entered receivership and look at it today.

  • Look at what? Bimota is not the shining example of a company run well.

  • Jaybond

    What Moto Morini should have done previously, was to build full fledge V-Twin superbike & supersport first, before going for streetfighter / naked variants. It could have made a better impact for this brand, among the riding community..

  • Tom

    But Jensen, Bimota still exists. Its not that insane to run a successful, no matter the scale, motorcycle company.

  • Tom, how many times has Bimota gone into receivership? The fact that they can navigate the Italian bankruptcy system with skill doesn’t mean it’s a business model others should follow. That’s my take on it at least.

  • So you’re saying you’d invest in them?

  • Tom

    I would if I were an angel investor. Bimota is not making Bill Gates money, but then it never did, its not designed to, nor is it possible for it to. However, Bimota continues to exist so the precedent exists for small motorcycle shops building bespoke bikes for a profit. I seem to recall seeing an article about Confederate Motorcycles on here staying in Alabama and they aren’t bankrupt. Vyrus still exists. So does Motus.

    But, to get this back to Moto Morini, for an Indian or Chinese firm, this is not a lot of money to spend to get a motorcycle company to ship back to the home country to get the beginnings of building larger bikes. These two countries are the most likely to show interest, but an angel investor who knows distribution could make this work in a completely different country, say Brazil. Difficult? Yes. Never been done before? Bimota shows otherwise.