Moto Morini Finally Sold at Auction – €1.96 Million

07/19/2011 @ 1:03 pm, by Jensen Beeler4 COMMENTS

Moto Morini Finally Sold at Auction   €1.96 Million Moto Morini sold 635x508

Finally finding a purchaser at its second auction, Moto Morini has seemingly been given a new lease on life after finding a pair of investors willing to back the Italian brand. Buying the company’s assets, but not the property where it resides, entrepreneurs Sandro Capotosti and Ruggeromassimo Jannuzzelli paid €1.96 million for the Moto Morini name, IP, and other proprietary assets.

With both investors saying they have an emotional tie to Moto Morini motorcycles, they also both come with some serious business acumen. For instance, Capotosti is the former chairman of the Banca Profilo and Jannuzzelli was the former VP and Group CEO of Camuzzi, an Italian energy group.

Based out of Milan, the two entrepreneurs formed the company “Eagle Bike” to act as the purchasing entity, which bid 10,000 over the asking price, thus assuring a sale during this second auction of Moto Morini. Moto Morini originally went on the market with a €5.5 million price tag for the company and its premises, or €2.6 million for just the brand and its related assets. When no bids were received at this price point, Moto Morini’s administrator lowered the prices to €4.65 million and €1.95 million, respectively.

It still remains to be seen what the Eagle Bike crew plans do with the Moto Morini brand that will ensure the company’s sustainable future. With the cost of manufacturing in Italy being extravagantly high, we wouldn’t be surprised if production was moved elsewhere, a reality that has some legs since Eagle Bike didn’t make an offer on the Bologna premises.

The company has said that it wants to have an international presence, which would at least hint to some of the Italian brand’s bikes making it to the United States, though the better business move would be entering markets like India, Brazil, and Southeast Asia.

Source: OmniMoto.it

Comment:

  1. MikeD says:

    As long as we “get some” here at some swallow-able prices they can go and set factory on the North Pole, The Himalayas or Antartica… (^_^ ).

    HAAaa, no wonder it went for so little $$$…they declined on the land. Maybe it was for the best. HOPE SO !

  2. Greg says:

    Good news, hope it works out for everyone…..I’d love me one of those Scramblers!

  3. Jaybond says:

    First thing – come out with a new Moto Morini superbike, or at least a new supersport bike ! This is the most important step to get better market penetration worldwide, and not just concentrate on naked/streetfighter bikes. And to enter South East Asian market, Moto Morini must also produce small capacity , entry level sport bike ( ala Aprilia RS4 125, for example). Trust me, the market there don’t really fancy naked bikes!

  4. Tom says:

    This is exactly what I expected to see happen. Production will continue elsewhere with cheaper labor. Its not a bad deal.