It seems Ducati is willing to put its label on just about anything these days, boats being no exception. And when this press release hit our inbox this morning phrases like “you’ve gotta be f*ing kidding me!” echoed off the walls of our still unfurnished office. But in all honesty when we opened the email and saw pictures of the red & white Cigarette Racing boat, we perhaps regretted our initial impression.
Straight out of a Miami Vice episode, the 42′ hull of the Cigarette Racing 42X Ducati Edition Racing Boat is pure white with red accents and Ducati logos. We’re not that into the ocean boat racing thing, but boy have they come a long way from what little of the 1980′s we remember. While we’d probably never own such an impractical machine (motorboats are cheating anyways), we certainly wouldn’t turn down a chance to romp around for a day in this 42X Ducati Edition speed machine, what with its dual 1,100hp Mercury Racing engines (that’s 2,200hp for the mathematically challenged).
Other specifics are a specially designed JL audio package (we’d be singing “I’m on a Boat” the entire time on it), an 8′ beam, and a top speed of 120+ mph…that number is not a typo. Cigarette Racing will be showing off the 42X Ducati Edition Racing Boat at the team’s “Ménage of Motorsports” at the Miami International Boat Show. We’re not sure what that is, but it sounds messy.
This partnership seems to be one of many forthcoming ventures for Ducati with similar performance/luxury brands in different markets, having recently partnered with Mercedes-Benz tuning arm AMG & Diesel. Hoping to capitalize on each brand’s core demographic and expand their reach seems to be the order of the day for the Italian brand and its cohorts. Rumors that Valentino Rossi and Nicky Hayden will skipper a pair of Cigarette boats to Phillip Island later this year have been fabricated by bloggers looking for more content filler. Let the smoking-related jokes abound in the comments.