Ducati has recieved a trademark with the UK Intellectual Property Office for the Bolognese word for devil, or “Diavel”, which according to MCN is to be the name of the company’s new performance cruiser (shown here in a render done by Bar-Design exclusively for Asphalt & Rubber). Interestingly enough, Ducati has not trademarked the Diavel name with the United States Patent & Trademarks Office (USPTO). However with the British government, Ducati has reserved the Diavel mark for virtually every use possible, including lifestyle items like shirts, perfume, watches, and our personal favorite: skin cleansing lotions and creams.
Handwritten and then reproduced by Fiat-Yamaha, Valentino Rossi included an open letter with the announcement of his departure from Fiat-Yamaha to Marlboro Ducati. In his own words Rossi documents his “relationship” with the Yamaha YZR-M1, and is quick to point-out that it was Rossi’s direction and input that turned the bike into the weapon of choice in MotoGP. Reading the letter, it might be a bit strange as to why the message was included with the official press release from Yamaha, but peering between the lines some parting words can be inferred from Rossi, and perhaps greater insight into what makes a nine-time World Champion.
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- A Better Look at the Ducati Mega Monster
Italian news site MotoSprint has stumbled upon perhaps the best photo yet of the new Ducati power cruiser, which has been dubbed the “Mega Monster”. From the side we can get a better glimpse on the bike’s overall lines and stature, which at leasts makes us more comfortable with how the bike’s final aesthetic will come to be. Love it or hate it? Let us know in the comments.
Source: MotoSprint via Ducati News Today
Spotted just outside Ducati’s Bologna factory by an amateur photographer, we now get a proper glimpse of Ducati’s “Mega Monster” performance cruiser. Based around a 1200cc v-twin motor, Ducati is hoping to tap into the American dominated cruiser market, and steal a few customers away from Harley-Davidson.
While, we’re not calling the Mega Monster a “butter face”…well…actually we are, hopefully the Rhinoplasty Fairy will come visit the bike before its debut at EICMA later this year. Ducati, for the love of God, please re-think this motorcycle. Check Motociclismo.it for more photos.
Source: Motociclismo.it
MotoBlog.it has snagged some spy shots of the rumored Ducati power cruiser, or Mega-Monster as it’s now being called in the press (the Ducati Vyper nomenclature has seemingly been dropped). Aimed to take on Yamaha V-Max and it’s crew, the Mega-Monster is a big step for Ducati in tackling new market segments.
Taking a page from the Multistrada 1200 campaign, which saw a plethora of “leaked” images, we don’t really know if you can call these photos true “spy shots”. As with that release, these photos are clearly being staged by Ducati PR people, and then being leaked to motorcycle magazines.
With each rider clearly wearing Ducati apparel, the dots are being connected for us as we can see that the Bologna brand has indeed been working on a cruiser-styled bike, despite saying the project was canned last year. Photos and more after the jump.
For many, this will come with a sigh of relief. Ducati VP of Marketing, Diego Sgorbati, has confirmed that Ducati has no intentions of making a cruiser motorcycle…for the time being. Long rumored to appear at the upcoming EICMA expo, the Ducati Vyper concept has stirred a few imaginations, as well as a few stomachs. Reported in various forms, we still like to visualize it with the renders that Luca from Bar-Design provided us with last year.
The folks at MCN have either been playing with Play-doh again, or have managed to sneak a camera into Ducati HQ. Irregardless, the result is this image of what can only be the rumored Ducati Vyper cruiser.

Could Ducati be building a street cruiser to compete against the likes of Harley-Davidson? That’s the rumor behind the so-called Ducati Vyper, which was started by a statement made by Ducati boss Claudio Domenicali, who revealed that Ducati is looking to branch out into a wider market. The 1400cc 170hp prototype is said to be already in running form, and has started preliminary tests at the Bologna factory.
The Vyper will feature a stroked version of the company’s Testastretta engine, and house it in Ducati’s signature steel-trellis frame. A 240 rear tire mounted onto a beefy hollow-section swing-arm is also believed to be on the new machine. Luca from Bar-Design has made some exclusive renders of the Ducati Vyper for Asphalt & Rubber, and if the original looks anything like this, we might just be believers in the Italian chopper concept.









