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Ducati Trademarks “Diavel” Name in the UK

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Ducati has recieved a trademark with the UK Intellectual Property Office for the Bolognese word for devil, or “Diavel”, which according to MCN is to be the name of the company’s new performance cruiser.

Interestingly enough, Ducati has not trademarked the Diavel name with the United States Patent & Trademarks Office (USPTO). However with the British government, Ducati has reserved the Diavel mark for virtually every use possible, including lifestyle items like shirts, perfume, watches, and our personal favorite: skin cleansing lotions and creams.

If it’s true that the Diavel name is for the new Ducati cruiser that’s been spotted a few times around the factory in Bologna, then we can put to rest naming schemes like Vyper, Mega Monster, and Project 0803.

Ducati is expected to unveil its new power cruiser at the EICMA show in Milan later this year, and Asphalt & Rubber will be live at the event to bring you the first photos of the beast.

 

Source: UK IPTO & MCN

Jensen Beeler

Despite his best efforts, Jensen is called one of the most influential bloggers in the motorcycle industry, and sometimes consults for motorcycle companies, whether they've solicited his expertise or not.

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