Has Ducati’s Success Flat-Lined?

The saying goes that one time is a fluke, two times is a coincidence, but three times…three times is a trend. Looking at Ducati’s last three years of sales (2012-2014), which spans only a 2% margin of growth, by definition one has to conclude that the Italian company is experiencing sales stagnation. Granted each of the last three years have been record years for the Italian motorcycle company’s sales figures, but each year has been a nudging over the last. Is all of this a sign that Ducati has lost its magic, seemingly during the leadership transition from Gabriele del Torchio to Claudio Domenicali? Or is there growth to be had from the Italian brand, now that it is owned by Audi AG? We examine that thought in more detail, after the jump.

Analyzing the MotoGP Michelin Tire Test

The departure of Bridgestone and the arrival of Michelin as the official tire supplier to MotoGP is an extremely delicate operation, in terms of marketing, tire development, and motorcycle set up. This posed problems for the Michelin test, held on the fourth day of the Sepang MotoGP test. After the factory test riders had tried the Michelins at the first Sepang test, it was the turn of the MotoGP regulars. With major money on the line, the PR gag-order was enforced rigidly, and observed religiously. No official times were released, nor made unofficially available by the teams. A range of times have seeped out from journalists present, but given that only a few laps were timed by a few people out of practice with using a stopwatch, those times can be taken as guidelines only.

Colin Edwards Part of MotoAmerica’s TV Team

MotoAmerica has announced its lineup of TV announcers for the series’ telecast on CBS Sports Network, and the trio is a mix of familiar faces. Motorcycle racing veteran Jonanthan Green will be calling the races from the booth (many World Superbike fans will recognize his voice), and the man helping Green analyze the race should sound familiar as well, as it will be MotoGP star and two-time WSBK Champion Colin Edwards. While the boys are in the booth, Crisy Lee will continue her role as pit lane reporter, something she did with AMA Pro Road Racing under the DMG administration. While CBS may have to hold its hand over the censor button on Colin’s microphone, we think that fans will be pleased with the Texas Tornado’s addition, and the insight he will bring as a veteran racer.

Ride Review: 2015 Yamaha YZF-R1 & R1M

The original R1 design focus was primarily for the street, however that has all changed for 2015, with Yamaha’s Engineer’s instructed to design a bike mainly for the track.
Thus, the 4.5km Brabham circuit provided a world-class test track for the 100 journos who descended from all over the globe to experience the 2015 Yamaha YZF-R1 and R1M for the first time. The diverse range of 18 corners, including one of the fastest turns in Australia, approached at nearly 300kmh, was perfect to test all the attributes of a new motorcycle. Our test group had some quick guys including Josh Brookes, Steve Martin, and Cam Donald, so there was no hanging about.

2015 Suzuki GSX-R1000 ABS Comes to America for $14,399

A late announcement to the Suzuki motorcycle lineup, the 2015 Suzuki GSX-R1000 comes with the banner headline of adding anti-locking brake system (ABS) and a bold new “Suzuki Racing Blue” graphics package (BNG) to the venerable superbike. The added safety of ABS is at least a welcomed change to the now seven-year-old model version of the Suzuki GSX-R1000. Meanwhile, the graphics package is designed to make a link between the GSX-R1000 and Suzuki’s MotoGP race bike, the Suzuki GSX-RR — even though the street bike pre-dates its racing counterpart all the way back to when Suzuki was last entered in the premier class.

Would You Buy This $280,000 Motorcycle?

We have seen a lot of limited-run motorcycles here at Asphalt & Rubber — some have been intriguing, and some have been…well, not. With exclusivity of course comes a price tag of sizable proportions, but it is rare that we see a motorcycle break into six-figures, let alone pass the quarter-million dollar mark. But here we are with the Yacouba Feline. We have featured the work of Yacouba Galle before, as the French designer has done a bit of work in the industry, including a bolt-on design kit for the MV Agusta Brutale, which he calls the Bestiale (a name that might make Anglophones cringe a little). Unlike the Bestiale though, the Feline is a full-on motorcycle, not just a kit…and if you like what you see, it is going to cost you a mint.

XXX: The 2015 Yamaha YZF-R1 World Endurance Race Bike is Pure Sex…with a Headlight

The long-winded “Yamaha France GMT 94 Michelin Racing” team is ready for FIM Endurance World Championship action this year, especially with the all-new 2015 Yamaha YZF-R1 motorcycle. The new R1 offers state-of-the-art electronics, as well as near-200hp from its crossplane four-cylinder engine, and the French team is looking to capitalize on those improvements in the EWC for 2015. Yamaha France took the 2014 title in a convincing fashion, so it will be interesting to see what riders David Checa, Kenny Foray, and Mathieu Gines can accomplish with their new toy. We’ve got a bevy of high-resolution photos for you, after the jump.

Not-A-Review: 2015 MV Agusta Motorcycles

As promised, here is the second part of our trip down to Fontana, California to meet with MV Agusta USA, go over the company’s new business plan for not only America, but also worldwide, and to ride the current crop of their 2015 machinery. I should preface right out of the gate that this is not a review in regards as to what you’ve come to expect from Asphalt & Rubber. I am not-so-cleverly calling this a “not-a-review” assessment of MV Agusta’s 2015 models. I say this because we had a very limited amount of time on each bike, as there was roughly 10 machines to divide our attention amongst. Think of this article as not far from someone test riding a bunch of motorcycles at a dealership, with similar duration and limits put in place…except that this someone rides motorcycles for a living.

Analyzing The Ducati Desmosedici GP15

Anyone watching the presentation of Ducati’s 2015 MotoGP bike will have learned two Italian phrases: “Emozionante” and “tanto lavoro”. Both were extremely apt. Getting from where Ducati was to where it is now with the Desmosedici GP15 had needed “tanto lavoro”, a lot of hard work, and they still have “tanto lavoro” ahead of them. The results were “emozionante”, a fantastic word nearer to exciting than emotional. But both exciting and emotional were apt phrases. The sense of eagerness was palpable among Ducati staff at Bologna on Monday. For good reason, the GP15 presented in a long, loud, and rather meandering show is radically different from what came before.

Some Thoughts on MV Agusta & A Story About Two Letters

MV Agusta USA recently invited a slew of journalists down to Fontana, California in order to talk about the company’s new business plan, and to ride its current lineup of motorcycles on the infield course. This article is “Part 1″ of that experience, as I wanted to separate my thoughts on MV Agusta, MV Agusta USA, and the general motorcycling climate into one story, and then have my “not-a-review” of the machines for another article. Got it? Ok, let’s go. It is probably easiest to start with where MV Agusta is as a company. MV Agusta has a started a new three-year business plan, which sees the company pushing into a full-range of motorcycles, pushing outside of its Italian boundaries, and pushing out of the “luxury” brand segment.

Recall: Ducati Multistrada 1200 & Ducati Diavel

04/29/2011 @ 2:28 pm, by Jensen Beeler7 COMMENTS

Here’s a type of recall that we’ll begin to see more of in the coming years, Ducati North America is recalling 1,051 Diavel and Multistrada 1200 motorcycles because of a faulty software issue. A certain version of the hands free software package may cause the electronic steering lock to fail to disable during the “key on” process.

The result is that a rider would be unable to move their motorcycle, at least not beyond a small radial path. In the eyes of the NHTSA though, this could mean that a rider could start the motorcycle and attempt to ride off, and then realize they lack the ability to steer (read: not good). While the safety issue here seems fairly benign, the idea that one couldn’t get their bike moving because a 0 should be a 1 would be fairly frustrating to us if we were owners of either machine, hence the recall.

Primer: The Ducati Diavel

03/03/2011 @ 1:25 pm, by Jensen Beeler6 COMMENTS

Tomorrow Asphalt & Rubber must make the trek down from perfect Northern California, to SoCal and the pits of Los Angeles, where dreams go to die. As we descend down through the lower rings of Dante’s ladder and into hell that is the perpetually sunny and warm Los Angeles, our final destination will in fact bring us face-to-face with The Devil himself. Riding the latest creation from Bologna, the American motorcycle press will get its first chance at the highly anticipated Ducati Diavel.

Since we’ll be bringing you live coverage from the event, and writing a few pieces on Ducati’s stab at the performance cruiser segment throughout the rest of the week, we thought it best to start with a primer on the motorcycle. Find after the jump the 2011 Ducati Diavel‘s technical specs, photographs, and design synthesis, and features.

Photo: A Product of the AMG/Ducati Partnership?

01/07/2011 @ 1:12 pm, by Jensen Beeler3 COMMENTS

More of a Friday funny than anything else, but when we saw this matte black Mercedes “E666 AMG” with red accents, we couldn’t help but get the feeling that we’ve seen something like this before. With a paint scheme that looks like it was lifted straight off the 2011 Ducati Diavel, perhaps like some “misguided” newly-made Mercedes AMG owner has really been getting into the the AMG/Ducati Corse partnership vibe, which has seen more than a few photos of AMG’s work standing next to Ducati’s new Diavel power cruiser.

And with the obvious devil overtones being made in this photo, the rest writes itself (Diavel means devil in the Bolognese dialect if you hadn’t already picked up on that)…or some poor bastard joined the occult and wanted to celebrate his initiation to the dark side by murdering a German sedan. Either way, Happy Friday everyone, and thanks for the tip Audrey!

Ducati Diavel Diamond Black – You Get What You Ask For

12/14/2010 @ 12:07 am, by Jensen Beeler12 COMMENTS

For the past two weeks, Ducati has been taking feedback online and at motorcycle shows on the new 2011 Ducati Diavel power cruiser. The Bologna brand has clearly taken some of the constructive criticism to heart, as it’s begun tinkering with the design of the Diavel. Replacing the the white version of the Diavel, Ducati has released photos of the Ducati Diavel Diamond Black, an all-black version of the Diavel that has a black anodized headlamp and air intakes.

Ducati Diavel Pricing Confirmed

11/23/2010 @ 7:55 am, by Jensen Beeler10 COMMENTS

Confirming what we already told you last month, Ducati has officially announced the pricing on the 2011 Ducati Diavel power cruiser. With the base Diavel costing $16,995, Ducatisti can spend an extra $3,000 for the Diavel Carbon, which costs $19,995, or purchase the Diavel Carbon “Red” (named for its red frame and rally stripe) for $20,395.

Is the Ducati Diavel not your cup of tea? In an interesting move, Ducati has setup a feature on its Diavel mirco-site for people to sound off their opinions on the new Italian machine by filling out a questionnaire. You can catch the Ducati Diavel, and many of the other recently released motorcycles, in person at the International Motorcycle Show through March.

Source: Ducati North America

The Ducati Diavel Photo Gallery

11/01/2010 @ 2:53 pm, by Jensen Beeler11 COMMENTS

If you fall into the camp of people who love the Ducati Diavel, we’ve got a special treat for you as there are 80 hi-res photos waiting after the jump (there’s a video too if you haven’t seen that already). However if the new performance cruiser from Ducati isn’t your cup of tea, well…here is a movie about rejection (so you can understand how the Diavel feels about your position) and a photo of a basket full of puppies, which should make everyone feel a lot better (who doesn’t like puppies?).

First Video of the Ducati Diavel

11/01/2010 @ 1:19 pm, by Jensen Beeler18 COMMENTS

Want to see how the Ducati Diavel‘s 240mm wide rear-wheel handles the tarmac? The Bologna company has a video for that. With it we get a better idea of what the Diavel will look like in motion, along with a glimpse at the bike’s other features (keep an eye out for the secondary dash).

While there is parts of the bike that we are still coming to terms with, there is certainly aspects of the Diavel that come across as pure genius, one of which has to be the signal integration into the bodywork.

After looking at the Diavel, every other bike on the planet looks out of date with its black plastic Christmas tree hanging off the tail section, and boring orange marker lights up front. You’ll know the scene we’re talking about when you see it, after the jump.

2011 Ducati Diavel Breaks Cover at EICMA

11/01/2010 @ 7:16 am, by Jensen Beeler13 COMMENTS

The 2011 Ducati Diavel has leaked ahead of its debut in a few hours at EICMA, showing us the final lines of Ducati’s performance cruiser. Performance is the key word here with the Ducati Diavel boasting features like: 162hp Testastretta 11º engine, 94 lbs•ft of torque, 456lbs (carbon) / 463lbs (base), radial brakes, ABS, traction control, ride-by-wire, and three riding modes. Other features include keyless ignition (as found on the Multistrada 1200), a split dash (as we revealed earlier), fold-up passenger pegs, and a carbon version of the Diavel (aptly named the Diavel Carbon) which sheds 7lbs of weight over the base model by adding carbon fiber body panels and forged Marchesini rims.

Ducati Diavel Pricing – $16,995 Base & $19,995 Carbon

10/25/2010 @ 1:46 am, by Jensen Beeler8 COMMENTS

It’s Monday morning, so that means our friends at Ducati News Today have let loose more details about the upcoming 2011 Ducati Diavel performance cruiser. Showing us what looks like a CAD render of Termignoni’s exhaust system for the Diavel, DNT also tells us that the Ducati Diavel will start with an MSRP base price of $16,995, while the up-market carbon version will hit the wallet with an MSRP of $19,995. Rumored to make around 165hp, the Diavel is based off the same Testastretta 11º motor as the Ducati Multistrada 1200, and weighs 456lbs according to Ducati.

More Photos of the Roland Sands Design Ducati Diavel

10/17/2010 @ 11:16 pm, by Jensen Beeler18 COMMENTS

Our good friends at Ducati News Today have released more photos of the Ducati Diavel that Roland Sands built at his Southern California shop. While this photo is RSD’s take on how the Diavel should look, Roland and his crew have made a variety of accessories and OEM parts that Ducati will carry for the Diavel when it officially launches.

You’re not likely to hear Ducati brass tout the fact though, as they’ve tried to distance themselves from Roland Sand Design’s involvement — a misstep in our opinion. If anyone can connect the stodgy custom chopper market to a more hip and younger motorcycling audience, it’s Roland Sands Design, and Ducati could do well to associate themselves with the talent surrounding that firm. After all Roland Sands Design is really the only link in the US market that exists between the sport bike and cruiser markets.