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Trackside Tuesday: The Winning Personality of Jack Miller

Chatting with a couple of NASCAR fans recently, I was reminded that any competition is boring if you don’t care who wins. But if you do care, then even cars driving around in circles can be very compelling entertainment. Those NASCAR fans really cared about how their favorite drivers finished, and not only how they finished in the latest race, but what and how those drivers were doing off the track as well. Those fans had been captured by the personalities of those drivers. One of the things NASCAR does well is sell personalities. All major sports-related businesses do this to some extent, but some organizations do it better than others.

First Official Photos of the 2011 Ducati Diavel – Traction Control, ABS, Multiple Driving Modes, & 456lbs

10/12/2010 @ 9:11 am, by Jensen Beeler31 COMMENTS

First Official Photos of the 2011 Ducati Diavel   Traction Control, ABS, Multiple Driving Modes, & 456lbs 2011 Ducat Diavel large enhanced 1197x1600

UPDATE: Ducati USA just sent us a larger version of the photo posted on Facebook (enhanced version above). Check out the key entry for the trunk under the tail, and how the tail lights extend past the tail section to function as turn signals as well.

Ducati has just released the first official images of the 2011 Ducati Diavel on its website and Facebook page, thus beginning the teasing process as we lead up to the EICMA show in Milan in three weeks (and confirming the name Diavel in the process). Showing the ass end of the power cruiser, we get our first good glimpse of the carbon tank on the Diavel (rumors are the Ducati Diavel will come in two trim levels). Ducati has also announced that the Diavel will sport ABS, Ducati Traction Contorl, multiple riding modes, and weigh 456lbs.

Ducati has also confirmed that the 2011 Ducati Diavel will use the Testastretta 11° engine found on the 2010 Ducati Multistrada 1200, but has coyly made no mention of power figures, leading us to take an educated guess that the “Devil” makes a bit more power than its sport-touring cousin.

Smaller details are starting to come out as well, as we see the frame will get some red paint (as inked-in earlier), along with a central racing stripe down the tank and tail. We’ve brightened up the close-up photo after the jump, but don’t expect to see anything more than some pieces from the Ducati parts bin.

Source: Ducati

Comment:

  1. Jesse says:

    I like it, been following the rumors as much as possible. Also needs to be answered, will it cost less than the VMAX? Ducati isn’t really that competitive price-wise, but the Max is crazy out of Yamaha’s usual range.

  2. gnmac says:

    Ducati – Why you make FAAAAAT bike??

  3. Sean says:

    Voglio cavare gli occhi fuori, abominio orribile.

    That there means “ugly as sin” in Italian.

  4. Andrey says:

    Might look a lot less “FAT” and ungainly in silver… zoom in and you can see the rear folding passenger footpeg brackets. Color scheme from this angle looks pretty good… have to wait and see on the side view…

  5. ML says:

    Looks great from that angle. Very masculine and stout in appearance. I love the color scheme, too.

    On another note: lol at everyone all over the internet who are getting angry over a motorcycle model. I understand it’s not visually pleasing to everyone, but there are a few who seem genuinely angry at the bike/ducati/theworld. Almost as if Ducati broke a personal promise to them or something.

    But its human nature to bicker and moan. This bike, I’m sure, will lose Ducati some ‘faithful’ customers, but it’ll definitely bring them some new ones. Just like when a music band/artist changes their sound over time… old fans leave, new ones take their place.

    If Ducati stayed the same, people would complain that they are boring and lack innovation…

  6. Sean says:

    Who are these ‘faithful’ Ducati cruiser customers that Ducati are going to lose?

  7. Badassery! RT @Asphalt_Rubber: First Official Photos of the #Ducati Diavel http://bit.ly/a6bMdh #motorcycle #ducatidiavel

  8. Mark says:

    Not exactly what I think of when I hear the word “cruiser”. I don’t think it will hurt Harley’s sales any

  9. MikeD says:

    I just want to see the final Product…is that asking too much?

  10. Wiggins says:

    Right now our sales dept is hearing figures around 162hp, so it is putting out a bit more than the Multistrada. You are correct in thinking that there will be two versions of the bike. While our sales manager was sworn not to reveal the actual price of the bike by Ducati but I did manage to get from him that the base would cost a bit less than Yamaha’s V-Max while the S/SP/Carbon model would cost a bit more than the V-Max.
    Just like the new Speed Triple I’m trying to hold my judgment until I see it in person but from what I’ve experienced so far there just isn’t that much demand for a power “cruiser” priced at this kind of premium. Our Warrior’s have been a poor seller for a while now, the Raider gets some looks but not much else, the Streetfighter also gets ignored partially due to its price but also its intimidating power output, and we’ve sold a grand total of 2 V-Max’s since its release.
    Also if you ask me it has to many styling cues from the DN-01, which is worrisome since we’ve had the same DN-01 since its original release sitting on our floor gathering dust, but that’s a rant for another time.

  11. Ted Baxter says:

    where does a license plate fit into that clean tail?

  12. Kevin C says:

    @Wiggins

    “…the base would cost a bit less than Yamaha’s V-Max while the S/SP/Carbon model would cost a bit more than the V-Max.”

    Could you kindly define “bit”?

    Ducati is going after the “focus groups” who say they want a cruiser but don’t want a HD or one of the big 4 clones. Make it sporty, powerful cruiser with a Ducati lineage and they will come. I think the price might be a bit high on this but time will tell.

  13. Wiggins says:

    Well like I said, since he was bound by Ducati not to release the actual MSRPs I had to play a bit of 20 questions but as far as I could tell the base would be around $15-16k and the SP closer to $19k. Since he couldn’t give me a straight answer I can only give you a guesstimate of the prices but since we have 2 of each model actually on order I imagine these prices are pretty much fixed. Still its a bit higher than its competition with the R3 Roadster being at $13,999 and the V-Rod Muscle at $14,999 but lower than the new 2011 V-Max which is coming in at a stupid $19,890. Sorry I can’t be more specific but I’ll pass on any info as soon as I get it.

  14. MikeD says:

    Yeah, that VMAX Price is fricking UNREAL. Most be made out of unobtanium alloy and unicorn horn dust. (-_- )’

  15. eze1976 says:

    Kevin C Says:
    “Ducati is going after the “focus groups” who say they want a cruiser but don’t want a HD or one of the big 4 clones. Make it sporty, powerful cruiser with a Ducati lineage and they will come. I think the price might be a bit high on this but time will tell.”

    That sounds pretty close to the truth, you have to love all of the insight from focus groups.. The one positive thing is that the power cruiser / Sport hybrid cruisers have been an emerging trend in europe for the last couple years on the custom side

  16. Keith says:

    No thanks, can’t stand the power cruiser looks. Mind, I do realize that isn’t fair considering what I ride. 8^) But come on Ducati, Harley already did that look.

  17. Andrey says:

    Ted Baxter was thinking exactly the same as me… but I realized that the British License plate (which is huge) will never fit there. Perhaps this is an indication that they only intend to sell it in a few markets….

  18. jackie says:

    Look to the left of the rear wheel…there is the mounting plate for the license tag.

    I think it’s pretty hip (the bike as a whole). While it might not be my particular cup of tea, I like that Ducati continues to make interesting bikes that don’t quite fit any one particular mold. Supermono (single cylinder racer? wha wha?), Hypermotard (road going dirtbike? Mmmkay), Monster (originally an 888 racebike without a fairing built from the part bin for fun), Streetfighter (150hp naked bike?! With traction control…are you kidding me? Love it), ST4 (performance-touring bike with chain drive in a sea of shaft drive bikes), the Multistrada…and now a power cruiser, with proper weight, power and chassis. Sure it’s not a race bike. So. Most of the bikes in Ducati’s line up have never been pure race bikes. But they sure make you feel like they are. I’m sure this will have that character as well.

    Plus, if you WERE in the market for a cruiser…would you at least go sit on the bike if it was at your Ducati dealer…and maybe even pick one up instead of the ubiquitous HD? Me thinks yes you would. And would any of you NOT giggle in your helmet as you blasted past a slow-train of HD cruisers with the sound of a 90 degree v-twin peeling the paint of those lardy tassel-clad slugs?

  19. CBR600RR 09 says:

    @ jackie

    Seconded.

  20. kevin says:

    @jackie

    “Plus, if you WERE in the market for a cruiser…would you at least go sit on the bike if it was at your Ducati dealer…and maybe even pick one up instead of the ubiquitous HD? Me thinks yes you would. And would any of you NOT giggle in your helmet as you blasted past a slow-train of HD cruisers with the sound of a 90 degree v-twin peeling the paint of those lardy tassel-clad slugs?”

    Agreed.

  21. Bill Smith says:

    From what I can see it’s apparent that Ducati has created a very good marketing machine in the US and has been gaining market share (US sales up 25% last QTR YOY) with their sport and Monster line. All of the Ducati products have consistent appeal for the US sport buyer, the advanced touring rider and many educated buyers in between.

    However, a good share of Harley owners don’t fit this mold/mindset – they’re not the type to look at a V-Max (or even know who a V-max is). One needs to spend a fair amount of time in a Harley dealership or go on rides with Harley groups to really understand the demographic.

    If Ducati expects to penetrate any of Harley’s market share here (in the US) they need to:

    1. Build it in the US “Built in the USA but designed back home – in Italy”
    2. It MUST be easy to ride – I’ve ridden the 848 and the Monster 1100 and they are not easy to ride!
    3. It has to fit every attribute of a Harley owner’s expectation
    4. It must LOOK like a cruiser
    5. But it must retain its Italian heritage, flair, design

  22. Bjorn says:

    @Bill Smith, The anecdotal reports that people are ignoring the Victory in favour of HD just because it’s HD or even avoiding the V-Rod because it’s not a “proper Harley” suggests to me that Ducati would be wasting their time in setting up a manufacturing facility in the US in order to pick up a few sales when that particular market is comprised of rusted on brand fans. I think that Ducati will be pleased to poach sales from Nipponese cruiser buyers and attract those who are fans of, or curious about Italian engineering, but still want to have a cruiser.
    I also don’t think Ducati are too concerned about people who want big, heavy, low powered cruisers, they are after the power cruiser market, where excessive power to weight ratios are king. A number of posters have commented on the rise of this market segment in Europe; traditionally the first market Ducati have sought to satisfy.

  23. Bill Smith says:

    In a good year (2007) Harley Davidson will sell just north of 300,000 motorcycles world wide. In a bad year (2010) HD will sell 200,000 units. Our friends in Asia and Italy would build anything the HD cruiser consumers would purchase if they could gain even 25% of that pie. The Asian manufacturers have spent 20 years working to gain almost 50% of the US cruiser market building over-sized comfy lumps better, cheaper and with much higher quality control.

    There is no reason for Ducati (or any other motorcycle manufacturer) to ignore this market despite their heritage — it’s FAR too lucrative!

    HD has built the model, the image and the best dealerships in the country and they are more venerable to overseas competitors today than ever before. Ducati knows the formula, the expectation and the end prize. They have the capability to build the best cruisers for the cruiser-hungry US market. I just wonder if they’ll pull the trigger.

  24. Bjorn says:

    I think the Ducati brand value is seen as intrinsic in the “Made in Italy” sticker on the tank, just as HD’s is “Made in the USA.”. I seriously doubt that Ducati would build a North American manufacturing facility in an attempt to parachute into some kind of bogus “Made in the USA” heritage. I believe they will continue to manufacture in Italy and rely on their philosophy of engineering and design that produces the subjective view of it being the best bike in a given class.
    That will be enough for a share of the world-wide market including the US.

  25. First official photos of Ducati's NEW Cruiser – the 2011 Diavel. Is this bike the Duck's Nuts or what? http://x.co/JQO7

  26. RT @DrBobParsons: First official photos of Ducati's NEW Cruiser – the 2011 Diavel. Is this bike the Duck's Nuts or what? http://x.co/JQO7

  27. Tasha says:

    @Speedster9110 RT @DrBobParsons: First official photos of Ducati's NEW Cruiser – the 2011 Diavel. http://x.co/JQO7

  28. Tokyo Dan says:

    It gave me a hardon @DrBobParsons First official photos of Ducati's NEW Cruiser – Is this bike the Duck's Nuts or what? http://x.co/JQO7

  29. Skaggnasty says:

    I think that this is a perfect fit for me. I own a 1098 and friends that have ridden many of the Japanese bikes out there, ( Yamaha R1, Honda 1000rr, Gixxers) report that my bike is the most aggressive and uncomfortable bike they have been on. That and the acceleration makes the passenger seat into an ejection seat. I have been looking for a second bike to buy that would be a good everyday bike to ride and take someone with. Love Ducati, and not really fond of the others in the cruiser market, Victory was the leading bike before this one. once I get the cash this is it.

  30. Slayed27 says:

    For the first of this type cruiser on the market I think they have done a bang-up job. I may even start riding again because it looks good, and seems like a promising ride

  31. Ben Hwang says:

    RT @DrBobParsons: First official photos of Ducati's NEW Cruiser – the 2011 Diavel. Is this bike the Duck's Nuts or what? http://x.co/JQO7