Trackside Tuesday: The Content Economy

I feel the plight for my photographer friends. The game is brutal, and by the time you’ve finally “made it” as a bona fide pro-shooter, you’re on the backs of your feet trying to protect what you’ve worked so hard to earn. Over the course of our many adventures, I’ve had the fortunate ability to debate this paradox with my good friend and colleague Scott Jones — maybe you’ve heard of him. I absolutely love Scott’s work, he might be one of the most technically gifted photographers in the MotoGP paddock, and he has an amazing ability to pick-up on the subtleties of situations that are happening in a fraction of a second. For as much of a bromance that we have brewing, I have however never been much of a fan of his website.

CHP Drops Lane-Splitting Guidelines from Website

The California Highway Patrol has removed its guidelines for lane-splitting in the Golden State on the CHP website, after receiving a complaint from a Sacramento citizen. Though lane-splitting has been a long-time established practice for motorcyclists in California, the act is poorly defined and regulated. In an effort to define what it viewed as safe and prudent, the CHP released last February a list of guidelines for motorcyclists to follow while lane-splitting in the Golden State. The guidelines were not law in the de jure sense of the word, but without any other comment from a government entity, they became the de facto rules of the road, which leads us to today.

Ride Review: Energica Ego

Arriving then at Alice’s Restaurant, a local motorcycle hangout near A&R HQ, I had plenty of skepticism packed with my leathers, helmet, boots, and gloves. However, the design of the Energica Ego had begun to grow on me — it wasn’t the same lustful wanting that I had with the lines of the Mission RS though, nor the racing-bred techno-orgasm that comes with the MotoCzysz E1pc — but it was a certain appreciation that the bird-like nose no longer rubbed me the wrong way.Just as the Ego had evolved into something more refined and polished over time, so too had the company. After riding the Ego on a modest trip down one of the SF Bay Area’s favorite twisty roads, the impression was solidified — if I arrived a cynic to the bike launch, I left Alice’s as a convert.

MotoGP: Crutchlow, Dovizioso, & Iannone To Stay at Ducati Corse — Will Ride Radically New Desmosedici GP15

After all the speculation of massive changes in Ducati’s MotoGP team, all is to remain the same. During the World Ducati Week event held for fans of the Italian marque at Misano, both Andrea Dovizioso and Cal Crutchlow announced that they would be remaining with Ducati for 2015. The news means Crutchlow chose not to exercise his option to leave, and Dovizioso was persuaded to sign-on for two more years. In addition, it means that Ducati has exercised its option to extend the contract with Andrea Iannone, with Iannone to be given factory support.

The 5 Most Dangerous Motorcycles in America?

Contrary to what the AMA or motorcycling gentry may believe, not all motorcycles are created equal. Due to a combination of marketing, riding styles, and environment, the following five types of motorcycles are the country’s most dangerous. While the NHTSA doesn’t track motorcycle accidents and crashes based on the type of motorcycle being ridden (among other things), the cultural factors that surround motorcycle injuries and fatalities paint a stark picture, which we’ve shared with you here.

Moto2: Brough Superior Race Bike Will Debut at Silverstone

Despite some early promise, there has been much complaining of a lack of innovation from chassis builders in Moto2. the bikes have followed the same basic layout as all modern race bikes since the late 1980s: aluminium twin spar chassis and conventional suspension arrangements. The only real interest has come from wildcards. At Le Mans, the French Promoto Sport team raced their Transfiormer chassis, with some solid results. Beyond that, the bikes have been pretty much identikit. At Silverstone this year though, another interesting wildcard will get its first public running. The British round of Moto2 will see the Brough Superior make its debut in a competitive race, after making an appearance at the Goodwood Festival of Speed last year.

Up-Close with the Energica Ego Electric Superbike

A project from Italy’s respected engineering firm CRP Racing, I first had the opportunity to see the Energica Ego at the 2011 EICMA show. The machine wasn’t a runner at the time, as CRP was still looking for a drivetrain partner that could supplement CRP’s already extensive knowledge in chassis design. Fast-forward to the 2013 EICMA show, and the Energica sub-brand debuted its first production electric superbike, the Ego. The naming might be a bit tough, especially for us Anglophones, but this 134hp, 143 lbs•ft superbike packs a punch, and is remarkably well-refined.

She’z Racing at Suzuka — When a Plan Comes Together

We are pleased to have Shelina Moreda writing Asphalt & Rubber’s newest column, “She’z Racing at Suzuka”, which will follow her and Melissa Paris’ venture into racing at the Suzuka 4-Hour endurance race later this month. The American Duo are making the first all-female race team at the Suzuka 4-Hour, and will be campaigning a Honda CBR600RR with the Synergy Force Moriwaki Club team. We hope that you will enjoy the unique perspective that Shelina will be sharing with us. Race day is July 25th.

Bimota BB4 Concepts by Oberdan Bezzi

I had to check the last time we showed you some of Oberdan Bezzi’s work, and it was over three months ago. The Italian designer has certainly been busy since that time though, as he has produced a number of BMW/Bimota concepts for us to ponder about. Imagining the Italian company’s current trend of using BMW power plants — as has been seen with the Bimota BB3 — Bezzi’s drawings instead use BMW Motorrad’s popular boxer engine as their base. The effect is an interesting one, as the BMW’s boxer engine has proven to be the base of the German brands Top 3 selling bikes, and has found interesting applications in the BMW R nineT modular machine, and the BMW Roadster Concept motorcycle.

Sunday Summary at Sachsenring: Marquez’s Perfect Record, Dangerous Starts, & A Spaniard-Free Zone

The former England soccer player Gary Lineker once described the sport as follows: “Football is a simple game; 22 men chase a ball for 90 minutes and at the end, the Germans always win.” It feels somehow fitting to paraphrase that quote on the day that the Germans play in the World Cup final. Motorcycle racing is a simple sport, where 23 people ride a MotoGP bike as fast as they can, and Marc Marquez always wins. He found yet another way to win at the Sachsenring. A heavy rain shower between the Moto2 race and the sighting lap for MotoGP left the grid in disarray, with about three quarters of the field heading in to swap from their wet to their dry bikes at the end of the warm up lap.

2015 Ducati Diavel Mega Gallery

03/03/2014 @ 1:58 pm, by Jensen Beeler8 COMMENTS

2015 Ducati Diavel Mega Gallery 2014 Ducati Diavel Carbon 42 635x423

Announced today at the Geneva Motor Show, the updated Ducati Diavel is being called a second-generation model, though the power cruiser offers only modest changes for the new model year.

For most riders, the key differences are the addition of the Testastretta 11° DS engine, new exhaust system, and full-LED headlight. These changes come with an additional $1,000 price tag to the “Dark Stealth” base model, and two Diavel Carbon machines (Ducati Red & White Star).

Peak power is the same (162hp) though comes in at 9,250 rpm rather than last year’s 9,500. Like the Dual Spark engine update on the Multistrada, the power range has been broadened, with more power lower in the revs than before. Peak torque is up though, to 96.3 lbs•ft — up from the 94 lbs•ft of last year.

Visually, the big changes are the stock exhaust (tailored to look more like the Ducati Performance Termignoni exhaust), as well as the radiator guards and LED headlight. It’s the headlight element that will catch most people out visually though.

Fans of the Diavel design will enjoy the refresh and modern tech, however if you happen to be in the group that never cared for the looks of Ducati’s Devil, we imagine the change will do little to woo you over. We fall into the latter group, as we’ve never been big fans of the Monster aesthetic, until we saw the Monster 1200 of course.

Without having swung a leg over the machine, we expect the “second-generation” Diavel to be just as much fun to ride as its predecessor. Low, comfortable, and fast…there isn’t much to dislike once you’re behind the handlebars of this machine. Expect to see bikes in or after April; but until then, enjoy the high-resolution photos we have after the jump.

2015 Ducati Diavel Unveiled – DS Engine & LED Headlight

03/03/2014 @ 12:07 pm, by Jensen Beeler15 COMMENTS

2015 Ducati Diavel Unveiled   DS Engine & LED Headlight 2014 Ducati Diavel 03 635x475

As expected, Ducati has unveiled an updated version of the Diavel power cruiser today at the Geneva Motor Show, during Volkswagen’s presentation. Expected to hit dealerships from April onwards, the 2015 Ducati Diavel features a Testastretta 11° DS engine, a new exhaust system, and a new full-LED headlight.

With the additional of the “Dual Spark” engine, top power remains the same as before, at 162hp, while mid-range power has been improved upon. Tipping the scales at 452 lbs dry, 11 lbs lighter than before, the updated Diavel is pretty much the same everywhere else though.

A New Ducati Diavel Cometh?

02/26/2014 @ 11:53 am, by Jensen Beeler17 COMMENTS

A New Ducati Diavel Cometh? 2013 ducati diavel dark 635x578

According to users on Diavel-Forum.com, Ducati dealers have been telling customers to get ready for an updated version of the Ducati Diavel, which should break cover Monday, March 3rd.

The surprise unveiling for the 2014 model year will see the Ducati Diavel get a host of improvements, most notable the dual-spark Testastretta 11° DS motor. Other updates are said to include a revised headlight, new exhaust, indicators, and side panels.

If the reports turn out to be true, we should see the Diavel get a modest power boost from the Testastretta 11° DS engine (likely only in the mid-range, as was seen on the Multistrada 1200).

Expect a small premium for the model over the standard Diavel, with three trim levels being available, including a “Dark” base model and a high-end “Carbon” model.

Ducati North America Q3 2012 Sales up 24%

10/24/2012 @ 7:48 pm, by Jensen Beeler5 COMMENTS

Ducati North America Q3 2012 Sales up 24% Ducati Diavel engine 635x529

Ducati North America has some impressive Q3 2012 sales numbers, as the Italian brand is up 24% over the same time period from last year. Its ninth-straight quarter of retail sales growth, Ducati North America owes a great deal of its success surprisingly to the Ducati Diavel, which was Bologna’s strongest model for growth in September. Ducati North America’s sales were up 40% in September.

Ducati hopes that 2012 will be a record year for the company, with sales from the Ducati 1199 Panigale helping fuel that enthusiasm. While Ducati remains bullish about the Panigale’s sales, our Bothan Spies have hinted that the new superbike hasn’t exactly met the initially high-sales expectations.

Recall: Ducati Diavel Kickstands

08/15/2012 @ 9:17 am, by Jensen Beeler7 COMMENTS

Recall: Ducati Diavel Kickstands Ducati Diavel 635x475

Ducati is recalling 27 units of its Ducati Diavel sport-cruisers because of kickstands that may bend at the pivot point — yes, the jokes about the Diavel’s portliness practically write themselves here.

Affecting bikes made from May 25th, 2012, through June 28th, 2012, Ducati is recalling the Diavels because a bent or broken kickstand could allow the motorcycle to fall over, which has the risk of injuring the rider or someone near the motorcycle.

Ducati Diavel AMG Special Edition Breaks Cover

09/05/2011 @ 10:35 am, by Jensen Beeler13 COMMENTS

Ducati Diavel AMG Special Edition Breaks Cover Ducati Diavel AMG Special Edition 1 635x584

Mercedes-Benz and Ducati continue to circle each other, as the two iconic brands hammer out the details of how an Italian motorcycle company would fit inside a German automobile manufacturer. While the bean-counters and pencil-pushers get that shotgun marriage’s pre-nup arranged, we get to see interesting co-branding “partnerships” like this: the Ducati Diavel AMG Special Edition. While we’ve seen plenty of AMG-tuned cars in Ducati adverts, events, and press materials, this is the first time the sacred three-letter name has graced the haul of one of Bologna’s steads.

Ducati Posts 61% Q2 Sales Increase in North America

07/25/2011 @ 10:23 am, by Jensen Beeler4 COMMENTS

Ducati Posts 61% Q2 Sales Increase in North America Ducati Diavel Carbon 635x423

Ducati North America has posted its Q2 2011 sales figures, and business is apparently booming for the Italian company in the US, Mexican, and Canadian markets, as sales are up 61% in the second quarter of this year. Selling over 5,200 bikes to customers so far this year, Ducati North America’s year-to-date sales are also up an outstanding 63%. Helping drive the sales increases are the extremely popular Multistrada 1200 models and the new Diavel. Along with the already sales-topping Superbike 848 EVO and Monster 796, these models account for most of Ducati’s sales growth.

Videos: The Ducati Diavel Explained

07/14/2011 @ 10:44 am, by Jensen Beeler8 COMMENTS

Videos: The Ducati Diavel Explained Ducati Diavel 635x429

We’ve already talked at length at how much we liked riding the Ducati Diavel, as the Italian company’s take on the American power cruiser is a peppy and fun machine to ride on the streets and in the canyons. While there’s been plenty of reservations prior to the Diavel’s launch, Ducati seemingly has a winner on its hands as many dealerships in the US are sold-out on the machine, and the Bologna factory just reported that 5,000 units have been sold worldwide already this year (about 1,000 or so of those ending up in the United States).

There’s also a strong business case as to why Ducati had to build the Diavel, and by most journalists’ accounts, the company has successfully walked the line between staying true to the Ducati brand and extending the Italian company’s reach onto riders in other demographics. Shedding some insight onto the development and features of the Ducati Diavel, the Italian company put together a series of videos that expound further on perhaps one of the hottest bikes for 2011.

They’re obviously marketing materials and an overview of some of the Diavel’s core features, but for someone on the fence about buying a new Ducati Diavel, there’s a bit of edutainment to be had here. Find all five videos after the jump.

Recall: Ducati Diavel

07/07/2011 @ 1:13 pm, by Jensen Beeler5 COMMENTS

Recall: Ducati Diavel Ducati Diavel Carbon license plate holder 635x423

Ducati is recalling 964 units of its Ducati Diavel motorcycle for a faulty license plate holder mount. Affecting Diavels manufactured between September 23, 2010 and May 12, 2011, this recall concerns the brass inserts that are installed in the chain guard, which may deform over time, and result in the possible loosening of the license plate holder retaining screws on the swingarm. Because of this defect, the license plate holder could come loose and interfere with the rear wheel rotation, which could cause a crash.

Behind the Scenes at a Ducati Diavel Commercial

05/19/2011 @ 6:24 pm, by Jensen Beeler7 COMMENTS

Behind the Scenes at a Ducati Diavel Commercial Ducati Diavel commercial 635x446

We hear the Ducati Diavel is doing quite well in sales, with many dealers reportedly out of stock with the units. Though some dealers still have bikes in stock, namely the ones that jumped on the Diavel bandwagon early-on, it’s clear now that more people than just us here at Asphalt & Rubber were impressed with Ducati’s take on the performance cruiser category. While Ducati’s deal with the Devil got our overall seal of approval, some of this success surely has to be owed to the heavy media blitz from the Italian brand.

Like with the Multistrada 1200 release, Ducati has put the Diavel front-and-center in its marketing machine. Helping win the hearts and minds of the skeptics, Ducati has put together a short video advertisement of the Diavel, and for extra measure, a behind the scenes making of the clip. If you ever wanted to see how much effort goes into a one minute video spot, here’s your chance. Be sure to keep an eye out for the Mercedes-Benz cameo as well. Original advertisement and the behind the scenes footage after the jump.