In case you hadn’t noticed, Ducati made a bunch of friends last year, and entered into partnership agreements with companies like AMG, Diesel, and Cigarette Racing. With the first two companies footing a larger bill and sponsoring Ducati Corse’s MotoGP effort, it stands to reason that AMG and Diesel’s involvement with the iconic motorcycle brand would be a bit more extensive than just some logos on a bike and team livery.
With Mercedes-Benz and Ducati intertwined in acquisition talks, it was not too surprising to see the Ducati Diavel AMG Special Edition break cover, though we have to admit we were a bit shocked to see today’s news about the Ducati Monster Diesel — we didn’t see this bike coming.
As the name implies, the special edition motorcycle is based off the Ducati Monster 1100 EVO, with styling cues that evoke the Diesel brand. The Italians are calling this “an ‘urban military chic’ interpretation of Ducati’s iconic naked motorcycle,” which is one way of saying it features olive green paint and matte black accents.
It’s an interesting effect to say the least, though it will probably only resonate with a select group of Ducatisti. Ducati says the Monster Diesel will be available in dealerships from late-July onwards, with pricing in the US set at $13,795. If you came here thinking Ducati had abandoned the gasoline engine, we apologize. We didn’t pick the name.
“The Monster Diesel, and the collection dedicated to it, reflects the “coolness” of this iconic motorcycle and our brand in general,” said Gabriele Del Torchio, President of Ducati Motor Holding. “The collaboration with Diesel, underlines our focus on the style and trends that shape the market and I amdelighted to associate our world with that of fashion and, in particular, with Diesel. Both brands globally represent technology and innovation in pure Italian style.”
Stefano Rosso, Project Leader and son of Diesel founder, added: “When we had the opportunity to work with Ducati, with last year’s MotoGP sponsorship, we discovered a whole world of shared values and common roots. That brought us the desire to create something new together, and we made it in the only way we know: taking the great know-how of both companies and mixing it with passion and creativity. The results are unique products, characterized by a great mix of design and technology.”
2012 Ducati Monster Diesel:
2012 Ducati/Diesel Lifestyle Apparel: