Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

What If You Put Dustbin Fairings on Modern Sport Bikes?

10/14/2014 @ 4:30 pm, by Jensen Beeler18 COMMENTS

ducati-panigale-dustbin-racer-nicolas-petit

I simply love the latest sketches from Nicolas Petit. The French designer is sort of re-imaging a previous project of his, where he designed a modern-looking dustbin-style fairing for a BMW HP2 Sport and Moto Guzzi V12 Le Mans.

Taking on now the Ducati 1199 Panigale, Petit has mixed the old-styled TT racer look with Italy’s premier superbike, in an effective manner. We haven’t seen this sort of clash between old and new technology since John Hopkins raced the last two-stroke GP bike, the Yamaha YZR500 in 2002.

Upcoming BMW S1000F Rendered by Nicolas Petit

07/02/2014 @ 6:13 pm, by Jensen Beeler22 COMMENTS

wunderlich-bmw-s1000f-nicolas-petit

Once again the folks at Wunderlich are readying themselves for another BMW model, and the German company has enlisted the services of French designer Nicolas Petit to render the upcoming BMW S1000F sport-tourer, which we are all eagerly awaiting.

Based off the BMW S1000RR sport bike, the S1000F features an upright handlebar design with a more touring-oriented sitting position, to make for better long-road travel. It’s not clear if BMW will follow the lead of Erik Buell Racing, and choose not to detune its superbike engine, but it does seem that BMW wants a bigger piece for the sporty end of the touring market.

BMW K1600GT Hybrid 3-Wheeler Concept by Nicolas Petit

07/05/2013 @ 2:29 pm, by Jensen Beeler7 COMMENTS

BMW-K1600GT-3-Wheeler-Nicolas Petit-01

Here at Asphalt & Rubber, we love the work of French designer Nicolas Petit — his Honda VTR1200 concept remains one of out all-time favorite concepts, and spurred me to think long and hard about the potential that the Japanese manufacturers could have in the two-wheel industry. Today’s post though, isn’t about a two-wheeler…it’s about a three-wheeler.

Pretty much the coolest trike we have ever seen imagined, Petit has once again inked a design for consumption, which features Bavaria’s favorite brand: BMW. Taking the 1.6L six-cylinder engine from the BMW K1600GT/GTL, Petit has mated a very recognizable front-end to his creation. The ultimate driving machine? We wouldn’t mind taking one for a spin around our local track.

What Goes into a Motorcycle Concept Sketch?

05/02/2013 @ 3:58 pm, by Jensen BeelerComments Off

bmw-wunderlisch-concept-nicolas-petit

We have already covered designer Nicolas Petit’s time-lapse video, which shows the 20-minute process of drawing out a motorcycle concept sketch. But what goes into envisioning a concept like the Wunderlich BMW R1200S in the first place? Well, Petit has a video for that as well.

Any interesting perspective on how the French designer takes a BMW R1200GS Adventure, turns it into a boxer-twin sport bike, and then a streetfighter, it is always facinating to see the process behind a person’s art. And if you’re thinking, “man, I wish they’d build that bike!” You’re not alone in that thought.

How Long Does it Take You to Draw a Motorcycle?

03/04/2013 @ 4:46 pm, by Jensen Beeler5 COMMENTS

Nicolas-Petit-HP2-Megamoto-LC-Concept

We spend a bit of our time here at Asphalt & Rubber featuring the work of Nicolas Petit, and other designers, sharing with you the unique visions that these artists create. Some of their work comes to fruition in three dimensions, and some of it remains in a two-dimensional form, but it is all still pretty damn impressive. But what goes into these sketches and renders?

Working on his BMW HP2 Megamoto LC Concept, Petit has condensed his 20-minute sketching routine, and put together a short three-minute time-lapse video of his work. Armed with only with a couple pens and markers, Petit makes short-work of the sketch, though we can only imagine how many hours of studying design had to come together before pen could be put to paper. Check it out after the jump.

Wunderlich BMW R1200S Concept by Nicolas Petit

12/17/2012 @ 3:56 pm, by Jensen Beeler7 COMMENTS

If you don’t follow the work of Nicolas Petit, you should. The French designer has been inking some of the most striking motorcycle concepts in the industry, and the best part is many of them are coming to life thanks to BMW accessories provider Wunderlich.

Refusing to let go of the thesis provided BMW HP2 Sport, Petit envisions BMW’s new semi water-cooled boxer engine (first seen on the 2013 BMW R1200GS) as providing the basis for a new sport bike in the HP2’s vein, complete with a single-sided swingarm, dual undertail exhaust, and Öhlins suspension.

It might be a tough sell now that the BMW S1000RR and BMW HP4 have hit dealership floors, but there is something really quite elegant in Petit’s design, and we imagine there are more than few weekend riders who wouldn’t mind such a unique machine with a boxer’s punch.

BMW R12 Concept by Nicolas Petit Motorcycle Crèation

07/11/2012 @ 5:10 pm, by Jensen Beeler8 COMMENTS

The work of designer Nicolas Petit is one of those gems in motorcycling that really gets our imagination here at A&R working at high-speed. It probably has something to with Petit’s simple, practical, but stunning designs that grab our fancy, and make us think “yeah, I could see one of those in my garage” — such is the case with the BMW R12 concept.

A clean and modern café racer design, Nicolas Petit’s BMW R12, which is based off the BMW HP2, is something we’d like to have in our stable for when the journey, not the destination, is the order of the day. Enjoy his sketches and renders after the jump, and to save you the trouble when you go scavenging for boxer-twins, here’s a link to craigslist.

The Chrysanthemum and the Sword

12/22/2011 @ 9:11 pm, by Jensen Beeler105 COMMENTS

Talking to a colleague the other day, we came to a frank discussion about how the European motorcycle brands weathered the recession better when compared to their Japanese counterparts. While there are many factors at play in this statement, there is at least a component of truth to the idea that strong brand integration helped spur the Europeans into setting record months, quarters, and years during a global economic downturn, while companies like Honda, Kawasaki, Suzuki, and Yamaha saw their businesses virtually collapse.

It is not that the Japanese manufacturers don’t have strong brands, it is just that their brands stand for something fundamentally different from those being forged by the Europeans. While companies like Ducati, KTM, and Triumph are building entire communities and lifestyles around their motorcycles (hat tip to Harley-Davidson for showing them how), the Japanese continue to hang their hats on the attributes of their products. Well-engineered, bulletproof, and relatively cheap, Japanese motorcycles tick all the right boxes when one is objectively measuring a motorcycle, but they are sufficiently lacking when it comes to creating lasting ties to their owners.

Ducati Desmosedici RR Trike Concept

03/03/2010 @ 12:26 pm, by Jensen Beeler17 COMMENTS

Ducati-Desmosedici-RR-trike-concept-4

Nicolas Petit, a 25 year old Frenchman who lives just outside of Paris, is a motorcycle mechanic by day, and motorcycle sketcher by night. With already an impressive resume of motorcycle design sketches and renders to his name, we think Nicolas can add one more stunning example to the list: the Ducati Desmosedici RR Trike concept. We’re not huge fans of trikes here at A&R, but when you base your concept off one of the most powerful streetbikes ever created, it certainly catches our attention. Photos and more after the jump.