A 2WD Hybrid-Electric Motorcycle for the US Military?

In the coming years, US special forces may be riding a tw0-wheel drive, hybrid-electric, multi-fuel motorcycle co-developed by BRD Motorcycles and Logos Technologies. Helping make this project possible is a Small Business Innovation Research grant from DARPA. The goal is to make a single-track vehicle for US expeditionary and special forces that will be nearly silent in operation, yet also capable of traveling long distances. Details on the proposed machine are light, of course, but it sounds like the 2WD dirt bike will be based off the BRD RedShift MX (shown above), and use an electric drivetrain, as well as a multi-fuel internal combustion engine to achieve its goals.

Colin Edwards Will Retire from Racing after 2014 Season

Announcing his decision during the pre-event press conference for the Red Bull Grand Prix of the Americas, Colin Edwards told the assembled press that 2014 would be the Texan’s last season racing a motorcycle. Citing a lack of improvement on his performance in pre-season testing and at the Qatar GP, Edwards decision perhaps answers the lingering question in the paddock of when the American rider would hang-up his spurs after an illustrious career in AMA, WSBK and MotoGP. Talking about his inability to come to terms with the Forward Yamaha, which Aleix Espargaro was able to take to the front of the pack in Qatar, Edwards was at a loss when it came to understanding the Open Class machine and his lack of results.

MSF Updates Its Basic RiderCourse Curriculum

It is no surprise that statistics from the NHTSA show that motorcycle accidents and injuries are on the rise. According to the 2012 Motor Vehicle Crash report published by the NHTSA, motorcycle fatalities for that year rose to 4,957, up seven percent from 2011, while injuries increased 15% to 93,000. While the NHTSA statistics are misleading because the motorcycle category includes mopeds, scooters, three-wheelers, pocket bikes, mini bikes, and off-road vehicles, new riders need every advantage they can afford. The Motorcycle Safety Foundation has taken notice of these statistics and has revised the curriculum for its Basic RiderCourse to include a new Basic eCourse, which students will take prior to in-person instruction.

Yamaha Trademarks “R1S” & “R1M” at USPTO – “YZF-R1M” Trademarked Abroad – But Why?

Are new Yamaha YZF-R1 models coming down the pipe? That’s the question being asked after trademark filings in the US and abroad tipped off Yamaha Motor’s intention to use “R1S”, “R1M”, and “YZF-R1M” for motorcycle, scooter, and three-wheeled purposes. The filings are being taken as hints towards a possible multiple trim levels of the Yamaha YZF-R1 superbike, with the “S” and “M” designations being different spec machines than the current base model. The “S” nomenclature is a popular one in the two and four-wheeled world, though “M” would certainly be a novel designation, outside of say…BMW.

Bell & COTA Create Texas-Themed Limited-Edition Helmet

Continuing its theme of making limited-edition helmets for premier-class US rounds, Bell Helmets has teamed up with the Circuit of the Americas and Chris Wood, of Airtrix, to create a Texas-themed Bell Star Carbon helmet, just in time for COTA’s MotoGP race next weekend. Available only until April 13th, the Bell/COTA helmet features a red, white, and blue flag motif on the front, with both the American and State of Texas flags visible, which then wrap around the rear to merge with a hardwood design, reminiscent of the floorboards in a Western saloon. The helmet is also crowned with a Longhorn cattle skull, which adds to the Texan motif. The specially designed helmet also features a horseshoe, the COTA logo, and the 2014 Red Bull MotoGP of The Americas logo.

Aprilia Mounting a Return to MotoGP in 2016

Towards the end of the 800cc era, MotoGP looked to be in dire condition. Grids were dwindling, factories were reducing their participation, and teams were in difficult financial straits indeed. By the end of 2011, there were just 17 full time entries, Suzuki was down to a single rider, and were about to pull out entirely for 2012. How different the situation looks today. In a recent interview with the official MotoGP.com website, Aprilia Corse’s new boss Romano Albesiano gave a brief outline of their plans. The Italian factory will continue to work with the IODA Racing team for 2014 to collect data on the electronics and tires, which they will use as input on an entirely new project being worked on for 2016.

This Is Pretty Much What the Monster 800 Will Look Like

With the advent of the Ducati Monster 1200, it was only a matter of time before Ducati’s middleweight liquid-cooled “Monster 800″ would be spotted, and unsurprisingly the machines have a great deal in common. The one big difference seems to be that the 821cc Monster gets a double-sided swingarm, which has become Ducati’s new way of differentiating between its big and medium displacement models of the same machine, see entry for Ducati 899 Panigale. With the spied Ducati Monster 800 looking ready for primetime, and a pre-fall launch isn’t out of the question. Giving us an excellent glimpse into what the Ducati Monster 800 would look like, Luca Bar has again used his Photoshop skills to render up images of the still unreleased “baby” Monster.

Photos of the Mugen Shinden Ni sans Fairings

Given the competitive nature of the electric racing realm, its rare to see the big high-power bikes without their fairings, as teams are reluctant to reveal their secret sauce. Debuting the Mugen Shinden San this past weekend in Tokyo though, Team Mugen did just that, giving us a glimpse into the inner workings of the team’s 2013 race bike, the Mugen Shinden Ni. You don’t have to be an electron-head to get excited by these photos, as any race bike with a carbon fiber frame and swingarm is pretty drool-worthy, though the Shinden Ni’s carbon fiber battery enclosure does hide a great deal of the electric superbike’s geek factor. While the sheer size of the battery bike is impressive, it was expected when the Shinden was first announced.

Mugen Shinden San (神電 参) Electric Superbike Revealed

Mugen’s third purpose-built electric superbike for the Isle of Man TT, the Mugen Shinden San, has been revealed in Japan. Campaigning two machines for this year’s TT Zero race, Mugen has John McGuiness and Bruce Anstey at the helm of its “Shinden San” bikes, as the duo looks for a one-two finish in this year’s race. With MotoCzysz not racing at the Isle of Man this year, Mugen is a hot favorite to take the top podium spots, as well as crack the 110 mph barrier for electrics on the historic Snaefell Mountain Course (Mugen is targeting a 115 mph lap). An evolution on the company’s previous designs, the Shinden San fits 134hp — 10hp more than last year, thanks to a new smaller three-phase brushless motor provided by Mission Motors — into its 529lbs bulk.

Trackside Tuesday: The Winning Personality of Jack Miller

Chatting with a couple of NASCAR fans recently, I was reminded that any competition is boring if you don’t care who wins. But if you do care, then even cars driving around in circles can be very compelling entertainment. Those NASCAR fans really cared about how their favorite drivers finished, and not only how they finished in the latest race, but what and how those drivers were doing off the track as well. Those fans had been captured by the personalities of those drivers. One of the things NASCAR does well is sell personalities. All major sports-related businesses do this to some extent, but some organizations do it better than others.

Vaporware: MV Agusta F3 USA Delivery Pushed Back…Again

06/07/2012 @ 12:02 pm, by Jensen Beeler23 COMMENTS

Vaporware: MV Agusta F3 USA Delivery Pushed Back...Again mv agusta f3 official photos 6 635x952

I will be honest about my ego, I like being right…but that doesn’t mean that sometimes I wish I was wrong, and such is the case with the delivery date of the beautiful MV Agusta F3 Serie Oro. It is hard to believe that we first saw the MV Agusta F3 break cover back in October 2010, with the Italian company’s three-cylindered supersport being spied and rumored well before even that date, as far back as 2009. Then breaking the hearts of many Italian motorcycle fans, MV Agusta announced that the F3 would not be a 2011 model year bike.

Having issues getting its parts suppliers to deal with a company with a horrible credit record, pricing of the MV Agusta F3 quickly rose from $9,000, to $10,000, and then finally to $13,495 MSRP (Note: All US bikes will comes with a quick-shifter, pushing the MSRP now to $13,995). This of course would not be the price for the limited edition MV Agusta F3 Serie Oro, which was set to sell ahead of the base model. At $27,900 MSRP, the “gold series” F3 has been operating on a similar sliding scale as the price tag of the base model, as the delivery date of the bike was first pushed back from March, to May, and now is set for early July. But wait, there’s more.

An Analysis of Valentino Rossi’s Options for the Future

04/17/2012 @ 11:51 am, by David Emmett40 COMMENTS

An Analysis of Valentino Rossis Options for the Future Valentino Rossi Ducati Corse Scott Jones

It is ironic that the high point of the relationship between Valentino Rossi and Ducati came as he rode the first few meters out of pit lane and on to the track at the Valencia MotoGP test in November 2010. All of the excitement that had been building since the first rumors emerged in early June that the nine time world champion would be leaving Yamaha to join the iconic Italian manufacturer culminated as Rossi emerged from a crowd of photographers and powered down pit lane, watched by a large group of fans who had come to the test to see this very moment.

From that point on, it was all downhill. Within a few laps, it was clear that Rossi would struggle with this bike, and though everyone was putting a brave face on his performance, he left the test in 15th place, one-and-three-quarters of a second behind his ex-teammate Jorge Lorenzo, and 1.7 seconds behind Casey Stoner, the man whose bike he was now riding and who had left Ducati to join Honda. The contrast between the two could not be greater: where Stoner was bullying the Honda around as if he had been born on the RC212V, Rossi – handicapped in part by his still-injured shoulder – looked like a frightened rookie, thoroughly intimidated by the bike.

Rossi learned two important but disturbing things at that test: the first was that the Ducati was a much, much worse bike than he had expected. Stoner’s brilliance and the genius of his crew chief Cristian Gabbarini had flattered the machine, disguising its massive weakness. The second was that Casey Stoner had to be a much, much better rider than he thought if the Australian had managed to be competitive on the bike that had so shaken Rossi’s confidence. Throughout the year, as Rossi struggled, he was forced to answer the same question over and over again. Why could he, the man with nine world titles and widely regarded as one of the greatest racers of all time, not be competitive on the bike that Stoner had won three races on the previous season, and put on the podium at Valencia before handing it over to Rossi? “Casey rode this bike in a special way,” Rossi answered every time. “I cannot ride this bike like that.”

Understanding that Stoner could be so competitive on the Ducati must have been a blow to Rossi’s confidence and his self image. After their legendary and heart-stopping duel at Laguna Seca, Rossi had felt he had the measure of the Australian, beating Stoner more often than not and taking the 2008 and 2009 titles. Once he realized that throughout that period, Stoner had been bringing a knife to a gunfight and still regularly beating him – even after the introduction of the spec tire – Rossi must have asked questions of his own ability.

Are Electronics the New Horsepower?

03/01/2011 @ 11:33 am, by Jensen Beeler16 COMMENTS

Are Electronics the New Horsepower? 2011 aprilia rsv4 r aprc black 635x423

The news of the 2011 Aprilia RSV4 R APRC got me thinking today about where the sport bike market is headed from a big picture perspective. The sport bike market has been dominated the constant need to develop motorcycles with more power, less weight, and new performance enhancing technologies, and you’d be hard pressed to find a year where the bike with the most horsepower wasn’t the top-seller in this category (case in point: the complete sales domination of the BMW S1000RR during 2010).

For years the motorcycle manufacturers, especially the Japanese, have been painting themselves into a corner by constantly having to one-up each other with horsepower figures in order to sell motorcycles in this segment. With bikes like the 2011 Kawasaki Ninja ZX-10R approaching the 200hp barrier, the question about “how much power is enough?” has been cropping up, and it certainly could be that we’re approaching the point in time where the relevancy of this metric is losing it’s power (pun moderately intended). So what will be the new kingmaker for sport bikes? The electronics package.

Wherever You Want to Go – BMW Looks at the Future of Transportation and Personal Mobility

02/09/2011 @ 4:20 pm, by Jensen Beeler4 COMMENTS

Wherever You Want to Go   BMW Looks at the Future of Transportation and Personal Mobility Subway

BMW is halfway through releasing a four-part video on the future of transportation, which explores a multitude of ideas including infrastructure, city dwelling, personal transport, population growth, and the environment. BMW obviously is approaching the issue with its automotive hat squarely on its head, and doesn’t directly deal with motorcycles, but when you stop and think about it, cars and bikes are wrapped up in the same situation. While the only the first two videos have been released, there’s already some interesting concepts to think about.

While we wait for Part 3 (Feb. 15th) and Part 4 (Feb. 22nd), chew on these facts and figures: over 50% of the world’s population lives in urban areas, automobiles are parked about 90% of the time, and there’s roughly five parking spots for every car (that’s 1,500 sqft of space just for a single car!). It sure seems like motorcycles could help solve that utilization/space problem.

Fun with Photoshop: Ducati Tron Lightcycle

10/31/2010 @ 8:34 am, by Jensen Beeler1 COMMENT

Fun with Photoshop: Ducati Tron Lightcycle Ducati Tron lightcycle bike 635x476

As Ducati gets ready to unveil its 2011 line-up in Milan tomorrow, there’s one bike we are more than certain won’t make the showcase: the Ducati Tron Lightcycle. While Ducati is expected to make a cameo-appearance in the new Tron Legacy movie, we don’t think the Bologna-based company’s product placement will go quite as far as this Ducati fan’s imagination. One of the better photoshops we’ve seen in a while, the oil filter protruding from the bottom of the bike makes us squirm with delight. Apparently in the future though, Ducatis have a wet-clutch, hmm…

Source: Ducati.ms

How to Save Harley-Davidson – Step 1: Redefine and Reposition The Way You Market Your Brand

03/08/2010 @ 6:50 am, by Jensen Beeler112 COMMENTS

How to Save Harley Davidson   Step 1: Redefine and Reposition The Way You Market Your Brand Harley Davidson adBlasphemy, heresy, stupidity, sacrilege, un-American, and downright irreverence. Go ahead, get all those words out of your system. I’ll wait.

The default opinion of marketers, analysts, and the general population is that Harley-Davidson has one of the strongest brands in the United States, this being confirmed by the fact that every business student in America has studied Harley’s marketing efforts if they’ve ever taken a brand management course. So why would I start a three-part series on how to fix Harley-Davidson by arguing to change one of the most revered marketing houses in the motorcycle industry?

Giving credit where credit is due, Harley-Davidson, or I should say its admirers in business school academia, wrote the book on demand generation marketing geared towards the baby-boomer generation. However, in defending this market position, Harley-Davidson has painted itself into a corner by only engaging a very small segment of the population with its product. Unless they redefine and reposition their company image and who it resonates with, Harley-Davidson is going to watch the continued erosion of its footing in the motorcycle industry, and also the continued deterioration of its only industry leading quality: its brand.

MV Agusta: “We Must Now Go Forward”

10/16/2009 @ 3:17 pm, by Jensen Beeler4 COMMENTS

MV Agusta: We Must Now Go Forward Claudio Castiglioni MV Agusta 635x425

Most of the internet is still abuzz over the news of Buell’s demise (don’t worry, your friends who read print magazines will hear the news in a month or two), but for the people at MV Agusta, right now is perhaps even more precarious because their future is uncertain. Harley-Davidson’s decision to circle the wagons around the HD brand, meant for MV that they would once again be up for auction to the highest bidder. This timing perhaps comes at the absolute worst moment, as the Italian brand was finally having to come to terms with how it would move forward as a company without Massimo Tamburini inking the designs.