Erik Buell Racing Ceases Operations

News being broke by the Milwaukee Journal Sentinel says that Erik Buell Racing has ceased its operations. The East Troy company plans to also file for protection from creditors under Chapter 128 of Wisconsin’s bankruptcy code. Under Wisconsin law, EBR will be placed into receivership (the company will be run by attorney Michael S. Polsky), and ultimately bids will be made on purchasing the bankrupt company. If no bids are made, the company’s assets will be auctioned off, with the profits going to EBR’s creditors. Though a shock to the whole industry, as well as EBR dealers, the news is perhaps unsurprising given EBR’s lack of success both on the race track and on the dealership floor, the latter being the more important metric.

The Handbuilt Show 2015 – Keeping Austin Weird

Just as it is easy to compare Austin to Portland, one can do the same with the One Show and the Handbuilt Show — in fact, you’ll even find some of the same machines at both events (and that’s not a bad thing). Despite the One Show being our home event, the subtle differences between the two motorbike exhibitions make the Handbuilt Show the superior night out, in our opinion…even if only by a thin margin. Nestled in the painfully hip downtown area of Austin, the Handbuilt Show is free to the public, and offers a little bit of something for every kind of motorcycle enthusiast: sport bikes to street-trackers, cruisers to café racers…there was even a slammed to the ground scooter this year.

Laia Sanz Drops HRC for KTM in Enduro and Rallies

A bit of shocking news in the rally raid world, as Laia Sanz has jumped ship from HRC to KTM for the Women’s Enduro World Championship. The move means Sanz will also compete as a factory KTM rider in the various FIM World Championship rallies, including the Dakar Rally, though only where the schedule permits, as the Women’s Enduro World Championship is her racing priority. Sanz has 13 women’s world titles to her name, and she has won Women’s Enduro World Championship for the past three years in a row. Sanz is one of the leading women in bringing females into motorcycle racing, and she she is also an accomplished rider when competing against the boys. She finished 9th in the 2015 Dakar Rally, where she also scored a Top 5 stage finish — the highest a woman has ever achieved in the event.

MotoAmerica Races Will Air on CBS Sports, A Week After

We’ve gotten more than a few emails (thanks!) from American road racing fans about how to watch the inaugural MotoAmerica race on TV. These eager beavers were quick to point-out that CBS Sports Network has no listings for the Austin round this weekend, with only a season preview listed next week, on April 15th. A quick email exchange with MotoAmerica confirms that the Austin round will be shown a week late, as will the rest of the 2015 rounds. The series hopes to change that for the 2016 season. Fans will also be disappointed to learn that the Austin round will not even be streamed live over the internet, though that option will added for future rounds this season, likely starting at Road Atlanta, MotoAmerica’s next stop.

Is Brammo Racing at the Isle of Man TT?

Our Bothans had been hinting at a secret entry in the TT Zero event at the 2015 Isle of Man TT, and it seems that entry could be Brammo. The tip-off comes courtesy of renowned road racer Lee Johnston, who tweeted that the weather in California was just fine…while sitting next to the Brammo track trailer, and with a Brammo Empulse RR beside him (pictured above). There is really only one reason why “General Lee” would be testing the American outfit’s electric race bike, and that’s if the now R&D company wanted to go head-to-head with Mugen, Saroléa, et al. Many will remember that Brammo participated in the 2009 Isle of Man TT, at the inaugural TTXGP event, and finished 3rd with a 75 mph lap.

Cristiano Silei Becomes Dainese’s New CEO

Our sources are reporting that Cristiano Silei, former Ducati VP of Sales and Marketing, has been tapped to become the new CEO at Dainese S.p.A. Silei will takeover the head position from Frederico Minoli, who many Italian motorcycle fans know as the former CEO of Ducati Motor Holding. Loyal Asphalt & Rubber readers will remember that the aptly named Investcorp recently purchased 80% of Dainese’s private stock, for €130 million, leaving Lino Dainese as the 20% minority shareholder. Frederico Minoli was instrumental in helping Lino Dainese sell his namesake company, and it is perhaps now unsurprising that the former Ducati CEO has pulled from the bench Italian marque for his replacement.

2015 Saroléa SP7 Electric Superbike Debuts

Belgian outfit Saroléa is back for the 2015 Isle of Man TT, after debuting the 2015 version of its SP7 electric superbike this past weekend. If you’re saying to yourself that the 2015 model looks very similar to the 2014 model, you are in fact correct, though the bikes are not actually identical. The 2015 Saroléa SP7 has improved aerodynamics (namely a slimmer body), a revised center of gravity (for better handling), a reduction in weight (more carbon fiber and titanium parts), and proprietary fiber optic network that connect the vehicle control unit to the battery management system. All of those changes are good for a 22 lbs overall reduction, but the biggest change though for 2015 is the new motor, which was built in-house and is rated at 150hp (down 25hp from last year’s machine).

HRC Confirms Stoner Was a Candidate to Replace Pedrosa

Casey Stoner was a candidate to replace the injured Dani Pedrosa. The Australian had discussions with HRC about stepping in to take Pedrosa’s place during his absence. In the end, it was decided that a return would not be possible at such short notice. It was decided that Hiroshi Aoyama would be a better choice of replacement in the circumstances. When we asked via email whether Honda had had discussions with Stoner over replacing Pedrosa, Repsol Honda team principal Livio Suppo confirmed that they had. “We spoke about the possibility for Casey to replace Dani,” Suppo admitted. But Stoner would have faced major challenges replacing Pedrosa for the next two MotoGP rounds.

2016 MotoGP Rules Clarified: 7 Engines, 22 Liters, 157kg, & Performance Balancing

The Grand Prix Commission have filled in the last question marks over the 2016 MotoGP regulations. While the decision on the amount of fuel the bikes would be allowed to run had already been decided last year, the rules on a minimum weight, the number of engines to be used, and how and whether the concessions allowed to manufacturers without a win would be extended into 2016 and beyond. All of these questions were settled at Qatar. The GPC meeting, where Dorma, the FIM, the manufacturers and the teams meet to agree a set of rules, confirmed that all bikes in MotoGP next year will use 22 liters of fuel.

Yamaha YZF-R1M Has Sold Out in Europe

It’s tough cookies if you want to order a Yamaha YZF-R1M in the European Union right now, as what is shaping out to be the superbike of 2015 has sold out in every European country. This means only those riders who pre-ordered an R1M online, on Yamaha Europe’s registration system, will be able to get a 2015 model — perpetuating the saying from the translated French: “you snooze, you lose”. To rub salt into the wounds, all European customers of the R1M will get to join Colin Edwards and other Yamaha racing staff at an upcoming Yamaha Racing Experience events in July. Schwing!

April Fools: Honda Reveals Early Autonomous Motorcycle Design

04/01/2015 @ 8:29 am, by Jensen Beeler24 COMMENTS

Honda-MotoBot

We have talked a great deal about autonomous vehicles here at Asphalt & Rubber, but usually the focus of that discussion has been about how autonomous four-wheel vehicles will interact with non-autonomous two-wheeled vehicles.

The time was sure to come though when a motorcycle OEM played with the idea of autonomous motorcycles, and that time is now.

Releasing early details about its autonomous motorcycle program, Honda Motor Corp. is staggeringly close to making the act of riding a motorcycle as simple as selecting a destination, and holding on tight.

Vaporware: MV Agusta F3 USA Delivery Pushed Back…Again

06/07/2012 @ 12:02 pm, by Jensen Beeler23 COMMENTS

I will be honest about my ego, I like being right…but that doesn’t mean that sometimes I wish I was wrong, and such is the case with the delivery date of the beautiful MV Agusta F3 Serie Oro. It is hard to believe that we first saw the MV Agusta F3 break cover back in October 2010, with the Italian company’s three-cylindered supersport being spied and rumored well before even that date, as far back as 2009. Then breaking the hearts of many Italian motorcycle fans, MV Agusta announced that the F3 would not be a 2011 model year bike.

Having issues getting its parts suppliers to deal with a company with a horrible credit record, pricing of the MV Agusta F3 quickly rose from $9,000, to $10,000, and then finally to $13,495 MSRP (Note: All US bikes will comes with a quick-shifter, pushing the MSRP now to $13,995). This of course would not be the price for the limited edition MV Agusta F3 Serie Oro, which was set to sell ahead of the base model. At $27,900 MSRP, the “gold series” F3 has been operating on a similar sliding scale as the price tag of the base model, as the delivery date of the bike was first pushed back from March, to May, and now is set for early July. But wait, there’s more.

An Analysis of Valentino Rossi’s Options for the Future

04/17/2012 @ 11:51 am, by David Emmett40 COMMENTS

It is ironic that the high point of the relationship between Valentino Rossi and Ducati came as he rode the first few meters out of pit lane and on to the track at the Valencia MotoGP test in November 2010. All of the excitement that had been building since the first rumors emerged in early June that the nine time world champion would be leaving Yamaha to join the iconic Italian manufacturer culminated as Rossi emerged from a crowd of photographers and powered down pit lane, watched by a large group of fans who had come to the test to see this very moment.

From that point on, it was all downhill. Within a few laps, it was clear that Rossi would struggle with this bike, and though everyone was putting a brave face on his performance, he left the test in 15th place, one-and-three-quarters of a second behind his ex-teammate Jorge Lorenzo, and 1.7 seconds behind Casey Stoner, the man whose bike he was now riding and who had left Ducati to join Honda. The contrast between the two could not be greater: where Stoner was bullying the Honda around as if he had been born on the RC212V, Rossi – handicapped in part by his still-injured shoulder – looked like a frightened rookie, thoroughly intimidated by the bike.

Rossi learned two important but disturbing things at that test: the first was that the Ducati was a much, much worse bike than he had expected. Stoner’s brilliance and the genius of his crew chief Cristian Gabbarini had flattered the machine, disguising its massive weakness. The second was that Casey Stoner had to be a much, much better rider than he thought if the Australian had managed to be competitive on the bike that had so shaken Rossi’s confidence. Throughout the year, as Rossi struggled, he was forced to answer the same question over and over again. Why could he, the man with nine world titles and widely regarded as one of the greatest racers of all time, not be competitive on the bike that Stoner had won three races on the previous season, and put on the podium at Valencia before handing it over to Rossi? “Casey rode this bike in a special way,” Rossi answered every time. “I cannot ride this bike like that.”

Understanding that Stoner could be so competitive on the Ducati must have been a blow to Rossi’s confidence and his self image. After their legendary and heart-stopping duel at Laguna Seca, Rossi had felt he had the measure of the Australian, beating Stoner more often than not and taking the 2008 and 2009 titles. Once he realized that throughout that period, Stoner had been bringing a knife to a gunfight and still regularly beating him – even after the introduction of the spec tire – Rossi must have asked questions of his own ability.

Are Electronics the New Horsepower?

03/01/2011 @ 11:33 am, by Jensen Beeler16 COMMENTS

The news of the 2011 Aprilia RSV4 R APRC got me thinking today about where the sport bike market is headed from a big picture perspective.

The sport bike market has been dominated the constant need to develop motorcycles with more power, less weight, and new performance enhancing technologies, and you’d be hard pressed to find a year where the bike with the most horsepower wasn’t the top-seller in this category (case in point: the complete sales domination of the BMW S1000RR during 2010).

For years the motorcycle manufacturers, especially the Japanese, have been painting themselves into a corner by constantly having to one-up each other with horsepower figures in order to sell motorcycles in this segment.

With bikes like the 2011 Kawasaki Ninja ZX-10R approaching the 200hp barrier, the question about “how much power is enough?” has been cropping up, and it certainly could be that we’re approaching the point in time where the relevancy of this metric is losing it’s power (pun moderately intended).

So what will be the new kingmaker for sport bikes? The electronics package.

Wherever You Want to Go – BMW Looks at the Future of Transportation and Personal Mobility

02/09/2011 @ 4:20 pm, by Jensen Beeler4 COMMENTS

BMW is halfway through releasing a four-part video on the future of transportation, which explores a multitude of ideas including infrastructure, city dwelling, personal transport, population growth, and the environment. BMW obviously is approaching the issue with its automotive hat squarely on its head, and doesn’t directly deal with motorcycles, but when you stop and think about it, cars and bikes are wrapped up in the same situation. While the only the first two videos have been released, there’s already some interesting concepts to think about.

While we wait for Part 3 (Feb. 15th) and Part 4 (Feb. 22nd), chew on these facts and figures: over 50% of the world’s population lives in urban areas, automobiles are parked about 90% of the time, and there’s roughly five parking spots for every car (that’s 1,500 sqft of space just for a single car!). It sure seems like motorcycles could help solve that utilization/space problem.

Fun with Photoshop: Ducati Tron Lightcycle

10/31/2010 @ 8:34 am, by Jensen Beeler1 COMMENT

As Ducati gets ready to unveil its 2011 line-up in Milan tomorrow, there’s one bike we are more than certain won’t make the showcase: the Ducati Tron Lightcycle. While Ducati is expected to make a cameo-appearance in the new Tron Legacy movie, we don’t think the Bologna-based company’s product placement will go quite as far as this Ducati fan’s imagination. One of the better photoshops we’ve seen in a while, the oil filter protruding from the bottom of the bike makes us squirm with delight. Apparently in the future though, Ducatis have a wet-clutch, hmm…

Source: Ducati.ms

How to Save Harley-Davidson – Step 1: Redefine and Reposition The Way You Market Your Brand

03/08/2010 @ 6:50 am, by Jensen Beeler112 COMMENTS

Blasphemy, heresy, stupidity, sacrilege, un-American, and downright irreverence. Go ahead, get all those words out of your system. I’ll wait.

The default opinion of marketers, analysts, and the general population is that Harley-Davidson has one of the strongest brands in the United States, this being confirmed by the fact that every business student in America has studied Harley’s marketing efforts if they’ve ever taken a brand management course. So why would I start a three-part series on how to fix Harley-Davidson by arguing to change one of the most revered marketing houses in the motorcycle industry?

Giving credit where credit is due, Harley-Davidson, or I should say its admirers in business school academia, wrote the book on demand generation marketing geared towards the baby-boomer generation. However, in defending this market position, Harley-Davidson has painted itself into a corner by only engaging a very small segment of the population with its product. Unless they redefine and reposition their company image and who it resonates with, Harley-Davidson is going to watch the continued erosion of its footing in the motorcycle industry, and also the continued deterioration of its only industry leading quality: its brand.

MV Agusta: “We Must Now Go Forward”

10/16/2009 @ 3:17 pm, by Jensen Beeler4 COMMENTS

Most of the internet is still abuzz over the news of Buell’s demise (don’t worry, your friends who read print magazines will hear the news in a month or two), but for the people at MV Agusta, right now is perhaps even more precarious because their future is uncertain. Harley-Davidson’s decision to circle the wagons around the HD brand, meant for MV that they would once again be up for auction to the highest bidder. This timing perhaps comes at the absolute worst moment, as the Italian brand was finally having to come to terms with how it would move forward as a company without Massimo Tamburini inking the designs.