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What It Really Means for Harley-Davidson Now That Trump Has Killed the Trans-Pacific Partnership (TPP)

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An Asphalt & Rubber reader sent me link recently, outlining how President Trump's pullout from the Trans-Pacific Partnership (TPP) would adversely affect international sales for Harley-Davidson.

At first I was just going to post a quick synopsis and send you all to read it for yourselves, if you wanted to dive deeper into the meat of the story. But then, I did some digging of my own.

The story, done by Forbes, doesn't connect the dots too well. And while I agree with the author's ultimate point, the reasoning he uses to get there is fairly flawed.

His argument boils down to the fact that the TPP would lower import costs for brands doing business in Asia, and since Harley-Davidson sells 40% of its bikes in the Asian market, it would therefore benefit from the USA becoming a TPP signatory.

The issue of course isn't as cut-and-dry, and requires a bit of digging into what markets would become more favorable for Harley-Davidson, and where the future of the Bar & Shield brand resides. Buckle-up, because here we go.

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Jensen Beeler

Despite his best efforts, Jensen is called one of the most influential bloggers in the motorcycle industry, and sometimes consults for motorcycle companies, whether they've solicited his expertise or not.

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