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Yet Another Yearly Sales Record for BMW Motorrad

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We already know that BMW Motorrad broke last year’s sales record…in November, so it is no surprise then that we report that 2014 was another sales record for the Bavarian brand.

Selling 123,495 units last year in total, this means that BMW Motorrad is up another 7.2% in sales — strong and steady growth for the German company, with December selling 7,032 units (+10.9%).

“We can look back on a successful year. For the first time in company history, BMW Motorrad sold more than 120,000 vehicles,” said Stephan Schaller, President of BMW Motorrad

“This is an increase of 7.2% compared to the already outstanding result of the previous year and is the fourth year of record sales in a row. I would like to express my sincere thanks to all our customers for the trust they have placed in BMW Motorrad.”

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Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

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Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand.

Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014.

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BMW Motorrad USA Posts Strong 2014 Sales Figures

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BMW Motorrad USA has finished the books on 2014, and the American subsidiary is able to report one of its best sales years in the past decade. Up 5.4% over 2013’s sales figures, BMW Motorrad USA saw strong sales from is S-Series of bikes (S1000RR and S1000R), which were up 80% with 254 units.

The R-Series was another strong performer, up 17% with 477 units sold. The 2014 BMW R1200RT was BMW Motorrad USA’s best-selling motorcycle as well, despite the tourer’s suspension issues, which kept the bikes sidelined for several months.

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KTM’s Austrian Factory Hits 100,000+ Bikes for 2014

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KTM has been the highest volume producing European motorcycle company for the past two years running, and zie Austrians are looking to make that a trend in 2014.

As such, the Austrian brand will has some stiff competition this year, seeing as BMW Motorrad already broke last year’s sales figure in the first 11 months of this year — an impressive feat, to be certain.

KTM has the advantage of dabbling in small-displacement machines, with KTM-branded bike coming out of India, courtesy of its minority owner Bajaj. The Indian market has been a larger contributor to KTM’s sales success, but things have been growing in Austria as well.

Announcing that the company’s Mattighofen factory reach 100,000 units this year, for the first time ever, KTM is already celebrating some sales success.

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BMW Motorrad Breaks 2013 Sales Record, in November

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Each passing year has seen the roundel brand increase its sales volume, usually with stiff competition from KTM for the title of the largest European motorcycle brand, by volume. This year has been no different.

Though with a few weeks still remaining in the year, BMW is already laying claim to a new yearly sales record, as its November sales have already put the Bavarian brand ahead of its level from 2013.

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KTM Sets Sales Record During First-Half of 2014

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KTM continues to challenge BMW Motorrad as the top European motorcycle manufacturer (by sales volume), and has set a company record for sales in the first half of this year.

Selling 70,469 units in total, KTM is just shy of the 70,978 mark left by BMW Motorrad during the same sales period, so it will be interesting to see if the Austrian brand can close the gap in the final six months, as it has done the previous two years.

Friendly competition aside, the news is quite positive for KTM. The six-month sales figure represents a nearly 28% increase in unit volume, while top-line revenue is up 17.6% (€410.3 million, a record as well) and bottom-line income (EBIT) is up whopping 82.6% (€33.6 million). KTM has also increased its ranks by 204 people during the first half of 2014.

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BMW Q2 2014 Sales Up 5.1% – Another Record Quarter

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BMW Motorrad’s second-quarter sales results are in, and the German brand has not only another record quarter to report, but also an all-time six-month top-sales record as well.

Selling 42,259 units in Q2 2014, BMW Motorrad sales are up 5.1%, with revenue up 11.2% to €528 million (€55 million EBIT). This sales volume represents an all-time second-quarter high for BMW motorcycles sales.

The news also makes the first half of 2014 the best six-month period, in the 90 years of BMW Motorrad’s history, of BMW motorcycle sales, with revenue up 9.8% to €1 billion, and unit sales up 9.3% to 70,978 units.

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US Motorcycle Sales Up 4.0% in Q2 2014

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The US economy has been slow to recover, and so too has the US motorcycle market. With first-quarter sales down 0.3% this year though, it looked like the US motorcycle market was about to flatline.

Thankfully, that has not been the case in Q2 of 2014, as the Motorcycle Industry Council (MIC) is proud to report that US motorcycle sales are up 4.0% in the second quarter of this year.

Selling 169,111 units in Q2 2014 (6,585 more than in 2013), motorcycles sales in the US so far this year are now up 2.6%, with 263,833 units sold so far in 2014.

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Ducati Sales Up 3% for the First Six Months of 2014

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Could 2014 be another record year of sales for Ducati? If the first six months are any indication, maybe so, as the Bologna brand has reported a 3% increase in sales thus far for the year.

Ducati has sold 26,740 motorcycles so far this year, worldwide, and is aiming to top its all-time record of 44,287 units by the end of the year. Additionally, orders for the month of June were up 11%, causing Ducati to be optimistic about its performance in 2014.

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