Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand.
Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014.
Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.
The Ducati 899 Panigale helped the Italian company’s Superbike line reach a 12% growth overall, with 9,788 bikes sold in 2014 — 5,806 of those superbikes were Ducati 899 Panigales, up 74% over 2013 (readers will remember that the 899 had a early-autumn launch).
Geographically, Ducati saw sales increases in Mexico (8%) and Brazil (74%, 1,174 bikes). Sales in Europe however were down 3%, with only 19,743 bikes sold in 2014.
This sales drop was due mainly to specific markets, namely Italy, where sales were down 14% at 4,284 units. Sales in the UK however were up 16%, with 2,742 bikes sold.
In other markets, Ducati sold 5,787 bikes in Asia, with Thailand leading growth with its 22% gain (3,057 units). Sales in China doubled, but no unit figures were given for this market by Ducati. Australia was up 13% with 2,132 bikes sold, and Japan was up 1% with 2,558 bikes sold.