KTM Sets Sales Record During First-Half of 2014

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KTM continues to challenge BMW Motorrad as the top European motorcycle manufacturer (by sales volume), and has set a company record for sales in the first half of this year.

Selling 70,469 units in total, KTM is just shy of the 70,978 mark left by BMW Motorrad during the same sales period, so it will be interesting to see if the Austrian brand can close the gap in the final six months, as it has done the previous two years.

Friendly competition aside, the news is quite positive for KTM. The six-month sales figure represents a nearly 28% increase in unit volume, while top-line revenue is up 17.6% (€410.3 million, a record as well) and bottom-line income (EBIT) is up whopping 82.6% (€33.6 million). KTM has also increased its ranks by 204 people during the first half of 2014.

KTM’s bump can be attributed to the success of the KTM 1290 Super Duke R, which is dominating its relevant market here in the United States; as well as the addition of the Husqvarna line of motorcycles, which now finally includes a purpose-built supermoto machine.

KTM AG reports that it now has a 7.7% slice of the marketshare in Europe, which the company predicts will continue to grow throughout the year.

We can expect KTM to debut its 2015 models at INTERMOT and EICMA in the following months, where the premium-spec’d KTM 1290 Super Adventure will officially be launched.

Source: KTM AG

Jensen Beeler

Despite his best efforts, Jensen is called one of the most influential bloggers in the motorcycle industry, and sometimes consults for motorcycle companies, whether they've solicited his expertise or not.