Writing about BMW Motorrad’s quarterly sales announcements is starting to become an exercise in mad libs, and I really should just create a template that is full of praise and positive comments, leaving blank only the spots where the figures of units sold and percentage growth should go. Since I have no such template at my disposal, here we go again with the back-slapping about BMW’s sales juggernaut. Read onward for more sales news from Zie Germans.
Posting its best Q1 ever, BMW Motorrad sold 24,373 motorcycles through March 2012, up 5.5% over Q1 2011 (23,109 units). Nearly half of those sales came from March itself, with 12,295 motorcycles being sold in the third month of the year, again up 5.3% over March 2011. Perhaps the best news for BMW Motorrad is that Husqvarna is showing a good quarter so far, posting positive gains over all three months. Selling 2,642 motorcycles in Q1 2012, Husqvarna’s sales are up 36.2% over 2011, with its March sales up 74.9% (1,182 units). Boom goes the dynamite.
“BMW Motorrad got off to an excellent start to the 2012 motorcycle season,” said Hendrik von Kuenheim, General Director BMW Motorrad. “This positive development is attributable to our attractive model range and the good market development above all in Brazil, the USA and Australia, these being countries in which, for climatic reasons, the motorcycle season starts significantly earlier than in Europe. In contrast, due to economical insecurities, markets in Southern Europe are in a difficult position. Nevertheless, if the framework conditions do not worsen, we will aspire to again exceed the record sales figures of 2011 for the whole year.”
Although BMW Motorrad has not broken down its sales by model, one can assume that Husqvarna owes a bit of the sales growth to the Husqvarna Nuda 900 & Husqvarna Nuda 900R. So far, 2012 does seem to be Husqvarna’s year. Hopefully the Italian-based German-owend Swedish brand can continue its forward momentum.
Source: BMW Group