Last week we reported that 2013 was BMW’s best sales year ever, and now here comes the Bavarian Motorrad division’s biggest rival, KTM, with a sales report that ups the ante by 8,644 bikes.
For 2013, KTM’s worldwide sales reached 123,859 bikes (BMW’s record was 115,215). This is a 15.6% increase over the previous year, with an expected 17.0% increase in revenue as well.
As a company, KTM has been highly proactive in expanding its lineup and developing globalized production strategies. By increasing production in India and marketing to that extremely large population of motorcyclists, the company has steadily increased its worldwide presence and sales.
Additionally, with the strength of the adventure-touring segment in Western markets, the company is integrating innovative and potentially life-saving technology into its flagship Adventure bike with the Bosch Motorcycle Stability Control system.
As a whole then, KTM’s sales success is no fluke. The brand is incorporating logical and potentially groundbreaking strategies in their business model.
While many manufacturers are struggling to sell their bread and butter in the tired old supersports and hypersports segments, it’s refreshing when manufacturers actually produce bikes and incorporate technological advances that will expand the target market for two-wheelers.