KTM Reports Record Sales for 2013 – Tops BMW Again

01/21/2014 @ 1:45 pm, by Aakash Desai5 COMMENTS

KTM Reports Record Sales for 2013   Tops BMW Again ktm 1190 adventure boss man 635x422

Last week we reported that 2013 was BMW’s best sales year ever, and now here comes the Bavarian Motorrad division’s biggest rival, KTM, with a sales report that ups the ante by 8,644 bikes.

For 2013, KTM’s worldwide sales reached 123,859 bikes (BMW’s record was 115,215). This is a 15.6% increase over the previous year, with an expected 17.0% increase in revenue as well.

As a company, KTM has been highly proactive in expanding its lineup and developing globalized production strategies. By increasing production in India and marketing to that extremely large population of motorcyclists, the company has steadily increased its worldwide presence and sales.

It has also opened up opportunities to bring exciting new products into the market that will have massive appeal such as the KTM 390 Duke and KTM RC390.

Additionally, with the strength of the adventure-touring segment in Western markets, the company is integrating innovative and potentially life-saving technology into its flagship Adventure bike with the Bosch Motorcycle Stability Control system.

As a whole then, KTM’s sales success is no fluke. The brand is incorporating logical and potentially groundbreaking strategies in their business model.

While many manufacturers are struggling to sell their bread and butter in the tired old supersports and hypersports segments, it’s refreshing when manufacturers actually produce bikes and incorporate technological advances that will expand the target market for two-wheelers.

Source: KTM

Comment:

  1. paulus says:

    KTM has done this well… but has also decided that they are a premium brand now.
    Pricing has moved up and the recent RRP for the Duke 1290 is way up there…. I wish them every success, but can’t help feeling gouged over the latest pricing.

  2. Norm G. says:

    re: “Last week we reported that 2013 was BMW’s best sales year ever, and now here comes the Bavarian Motorrad division’s biggest rival, KTM, with a sales report that ups the ante by 8,644 bikes.”

    bravo, that’s 2 years down, and 88 more to go.

  3. ADG says:

    @pualus…..KTM pricing?… as opposed to BMW?…..or dare I say Hardley.

  4. DFR says:

    As most know, KTM does NOT
    have an “image issue”. BMW does, of course.

    I owned a 2008 SuperDuke. A great bike … in most respects.
    The new Duke, Adventure, and 390 are exciting.

    BMW… Not so.

    KTM is also hitting new markets as well outside the USA.

  5. Singletrack says:

    As a happy KTM offroad bike owner, I say that’s good news. But what is the average transaction price between the two ?

    I would bet BMW averages $18K+ USD per bike sale.
    KTM would likely be under $10K. The bulk of KTM unit sales still has to be off-road bikes.

    Revenue, and more importantly, profit margin is a critical measure of a company. On that front, no motorcycle company can come close to H-D. Not even counting accessory revenue ;)