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BMW Motorrad USA Posts Strong 2014 Sales Figures

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BMW Motorrad USA has finished the books on 2014, and the American subsidiary is able to report one of its best sales years in the past decade. Up 5.4% over 2013’s sales figures, BMW Motorrad USA saw strong sales from is S-Series of bikes (S1000RR and S1000R), which were up 80% with 254 units.

The R-Series was another strong performer, up 17% with 477 units sold. The 2014 BMW R1200RT was BMW Motorrad USA’s best-selling motorcycle as well, despite the tourer’s suspension issues, which kept the bikes sidelined for several months.

Overall, BMW Motorrad USA sold 14,945 motorcycles in 2014, 1,232 of which were in December. Those numbers should make BMW the largest European motorcycle brand in the USA for 2014.

Source: BMW Motorrad USA

Jensen Beeler

Despite his best efforts, Jensen is called one of the most influential bloggers in the motorcycle industry, and sometimes consults for motorcycle companies, whether they've solicited his expertise or not.

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