FIM Creates Helmet Crash Test for Race Helmets

The FIM is getting into the helmet certification game, creating a new protocol – as part of the FIM Racing Homologation Programme (FRHP) – to test helmets that are worn in FIM-sanctioned motorcycle races. Previously, the FIM had relied upon domestic testing criteria, such as DOT standards in the United States, ECE standards in Europe, and SG/JIS standards in Japan. With those standards varying in how they test motorcycle helmets though, the FIM Technical and Circuit Racing Commissions saw a need to create a single unifying helmet crash test protocol that will be used at any event the FIM sanctions, starting in the year 2019. The FIM isn’t rocking the boat too much though, and will still us an oblique crash test for its testing methodology.

Photos of Suzuki’s New MotoGP Aeros

If you watched the Japanese GP this weekend, then you have already seen that the ECSTAR Suzuki MotoGP team has updated its aerodynamic package for the season, adding a more radical design to the Suzuki GSX-RR, in the pursuit of better lap times. The new aeros take some visual inspiration from what we have already seen from Ducati Corse, adding a complex shape that mimics a winglet design, while staying within the letter of the law of MotoGP’s current winglet ban. Unlike some of the designs that we have seen, namely the ones from Honda and Ducati, Suzuki’s doesn’t appear to have the capacity for modular changes – that is to say, the aerodynamic package doesn’t appear to be adjustable for different conditions.

Motobot vs. Valentino Rossi – Who is Faster?

Two years ago, Yamaha set out on an ambitious adventure: to create a motorcycle riding robot that can ride a motorcycle as fast as one of the greatest motorcycle racers of all time, Valentino Rossi. Besides being a solid PR stunt, the development of Motobot brings with it some seriously powerful technology and insights into one of motorcycling’s great mysteries: rider dynamics. With a machine the is capable of replicating human inputs on real-world motorcycles, Yamaha can improve its breed, both on the street, but also on the race track. Now, the Japanese firm (with help from its Californian subsidiary) is just about ready to show us the results of its head-to-head matchup between Motobot and Valentino Rossi, but first it wants you to guess the results.

Say Hello to Your New Pet Yamaha MOTOROiD

Yamaha has a bevy of tech that it plans on displaying at the Tokyo Motor Show later this month, and one of the more intriguing world premieres is the Yamaha MOTOROiD concept. A futuristic take on the motorcycling condition, Yamaha’s MOTOROiD seems to be part motorcycle and part pet dog, with the two-wheeler able to recognize its owner and interact with them, like a living creature. This is because the Japanese brand boasts that it will use artificial intelligence to bring people new experience of “Kando” – the Japanese word for the simultaneous feelings of deep satisfaction and intense excitement that we experience when we encounter something of exceptional value. The concept is certainly an interesting take on how humans interact with their motorcycles.

A Short Review of the 2018 Aprilia Shiver 900

For the 2018 model year, Aprilia is updating two long-time members of its lineup, creating in the process the Dorsoduro 900 and Shiver 900 motorcycles. Today we will focus on what it is like to ride the Shiver 900, though many of our thoughts about this updated roadster are similar to those we published about the Dorsoduro 900 yesterday – you can read those here. While previous iterations of the Aprilia Shiver 750 were fairly forgettable, the overhaul that has been given to the Aprilia Shiver 900 makes the peppy roadster one worth considering. Dare we say, it surprised us. The engine is of course revised, and is now Euro4 compliant, but Aprilia has added a more robust electronics suite, as well as new hardware pieces and chassis updates.

A Short Review of the 2018 Aprilia Dorsoduro 900

It is tough work reviewing two motorcycles in one day, but that is exactly what we did this past week in Ventura, California – as Aprilia USA had us riding the new Dorsoduro 900 and Shiver 900 motorcycles. Coming to the United States for the 2018 model year, the Aprilia Dorsoduro 900 gets a much-needed update for its tenth birthday, with Aprilia overhauling the affordable maxi-motard with some needed upgrades and modern touches. In addition to a revised and bigger engine, which is now Euro4 compliant, the Aprilia Dorsoduro 900 gets a modest electronics suite added to it, as well as new hardware. The overall design of the bike hasn’t changed much, which is perhaps a good thing, as the Dorsoduro has always been a visually appealing motorcycle.

MotoAmerica’s Shelina Moreda Is the Newest CoverGirl

Outside of an exploratory time in college, I will admit to a certain amount of naiveté when it comes to women’s makeup, but I do know a few things about motorcycle racing, and a little bit more about the motorcycle industry as a whole, which is why today’s news is a pretty big deal. Motorcycle racer and motorcycle school instructor Shelina Moreda has been named the newest CoverGirl, as the American cosmetic brand is looking to broaden its reach with women, which in turn also helps the motorcycle industry broaden its reach with women. Moreda is known best for racing in the MotoAmerica paddock, along with stints abroad, racing in China, Japan, Qatar, and Spain.

Alta Adds Enduro Model to Its Electric Lineup

The electric motorcycle lineup from Alta Motors quietly grew larger today, with the San Francisco startup adding an electric enduro model to its range. As such, say hello to the 2018 Alta Motors Redshift EX. The bike is pretty straightforward, as it takes the motocross-focused Redshift MX, makes some chassis changes and adds a license plate, so you can go shredding off-road and on-road alike. To the finer details, the chassis changes include an 18″ rear wheel, narrower rake and larger offset, a WP rear shock with a custom reservoir, a smaller rear brake, and Metzeler 6 Days Extreme tires. All of this adds up to a 275 lbs electric motorcycle (which is kind of a thing right now) with 40hp at the rear wheel, and 120 lbs•ft of torque at the countershaft sprocket.

Ben Spies Making a Return to Motorcycle Racing?

Could we see the return of Ben Spies to motorcycle racing? That’s the talk of the paddock right now, and the former MotoGP racer is helping fuel the fires with his social media posts. Our sources point to Spies gearing up for a return to domestic racing, as he looks to ride in the MotoAmerica Championship (presumably on a superbike), and possibly also as a team owner as well, fielding his own entry. This should come as a surprising but welcomed bit of news to motorcycle racing fans, as the 33-year-old seemingly retired from motorcycle racing after the 2013 MotoGP Championship season, after extensive damage to his shoulders seemed to rule him out of a future of racing motorcycles.

Ducati Will Stay as a Part of Volkswagen

Reports out of Italy are confirming the news that Ducati will remain as a part of the Volkswagen Group, with the German company ceasing its pursuits of divesting the Italian motorcycle company from its ranks. This shouldn’t come as a surprise to anyone following Ducati’s business situation, as reports of the divestiture stalling out were circulating this time last month. The news seems to come with a bonus, with Ducati CEO Claudio Domenicali reportedly confirming the news internally (other reports quote Audi CEO Rupert Stadler doing the same as well). With that, Evercore Partners – the investment bank that was hired to solicit bids on Ducati Motor Holding – will stop pursuing brands that may want to see Ducati within their corporate holdings.

Sometimes when reading the posts made on other motorcycle sites, or the comments by readers across the web, I don’t think there is a full grasp as to how bad the recession was for the motorcycle industry. Granted company’s like Ducati, BMW, and Victory have shown remarkable growth in a down period, but their success, though due in-part to the failures of Harley-Davidson and the Japanese manufacturers, is limited on its bearing to the industry as a whole. This because, quite frankly, these companies comprise only a small portion of the industry’s sales, units, and revenue.

The fact that Harley-Davidson was so close to the brink that they dumped everything outside of its core business is but one sign that motorcycling was in trouble. Another sign would be that Suzuki reportedly didn’t import any new units for the 2010 model years, instead letting local inventories in the US handle the dwindling demand for the company’s motorcycles. The fact that the motorcycle industry as whole almost folded-up on itself like a tin can without anyone making a real fuss about it is perhaps a great signal as to how far various stakeholders heads are buried in the sand. So for our last attempt to put things into perspective, try this one on for size:

For the first time in nearly three years, Suzuki’s motorcycle division has posted a profit…or, the last time Suzuki made money selling motorcycles was Q2 2008 (the same timeframe that Bill Gates stepped down from his daily duties at Microsoft).

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Harley-Davidson Posts First YTD Growth since 2006

07/19/2011 @ 7:31 pm, by Jensen Beeler6 COMMENTS

Harley-Davidson had some good news to report in its Q2 2011 financial report, as the Milwaukee company reports selling 53,599 units to customers in the US during the three-month period, and total of 83,396 units worldwide (120,642 units worldwide so far this year). These sales figures translate into a 5.6% sales increase worldwide, and an even more impressive 7.5% sales bump in the United States market.

While those increases might seem modest, CEO Keith Wandell’s restructuring efforts have clearly been paying off for the Bar & Shield brand as operating income was up 36.8% for Q2, while revenue was up only 18% to $1.34 billion. This is also the first year-over-year quarterly rise for unit sales that Harley-Davidson has seen since the Q4 2006. Read that last sentence again, but it’s sort of a big deal for Harley-Davidson.

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Honda Q1 2011 Sales Up 13% – Revenue Down 3%

04/28/2011 @ 8:45 am, by Jensen BeelerComments Off on Honda Q1 2011 Sales Up 13% – Revenue Down 3%

It would seem the motorcycle industry has found the bottom of the recession, with first quarter sales in 2011 showing 7% growth over 2010’s numbers here in the United States. Ducati has already posted strong numbers for Q1 2011, and BMW is posting its best quarterly results ever. Even Harley-Davidson is showing some signs of life with a 3.5% sales increase so far this year. However the good news does not extend to Japanese behemoth Honda Motor Co.’s motorcycle division.

Selling 300,000 more units in the past three months than it did in Q1 of 2010, Honda’s 12.7% sales growth was not enough add more to the top line (and bottom line) compared to last year’s financial figures. Seeing a 3% drop in revenue, one can surmise that while Honda is selling more units in 2011, those units sales are coming from cheaper models, presumably scooters, and not from pricier full size models.

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Harley-Davidson Q1 2011 Earnings up 350%

04/19/2011 @ 9:00 am, by Jensen Beeler3 COMMENTS

Before the opening bell on the New York Stock Exchange, Harley-Davidson posted its first quarter numbers of 2011 this morning. Despite earnings being up 350% when compared to Q1 of 2010, Harley-Davidson is showing only a modest turnaround compared to its competitors, as worldwide sales are only up 3.5% compared to last year’s. Still, the company has to be pleased with being back in the black, as Harley-Davidson reported over $119 million in profits (Harley-Davidson made $33.3 million in Q1 2010).

The reason for the less enthusiastic news is because these positive numbers were fueled by the company’s financial services division, which is finally posting profits after nearly collapsing the company during the recession, instead of an increase in bike sales. While Harley-Davidson is touting a 155% revenue increase from the HDFS side of accounting books, it goes without saying that when one does barely any financing in 2010, it’s easy to post results like this. Furthermore, future HDFS financial success is pegged to new Harley-Davidson motorcycle sales, which still show a bleak future.

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Brno Needs National Support for 2012 MotoGP Race

03/18/2011 @ 6:12 am, by Jensen Beeler4 COMMENTS

The times are certainly tough race circuits right now. On the MotoGP roster the Hungarian Balatonring has become almost the unicorn of the paddock, while the Jerez de la Frontera Circuit is in financial crisis. Similarly back home in the United States, New Jersey Motorsports Park is going through a bankruptcy proceeding that should see the track come out unscathed, but frames the picture nicely none-the-less (not counting the increasingly popular Motorland Aragon).

Add to this list now the Automotodrom Brno, as the Czech track is facing financial concerns of its own. While the Brno round is secure for the 2011 season, talk is beginning if the track can operate in the 2012 season without national support. While the Czech GP brings in substantial revenue for the area surrounding it and the Czech Republic as a whole, the latter entity gives virtually no support to the racing event.

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How Much Does it Cost to Host a MotoGP Race?

03/09/2011 @ 10:58 am, by Jensen Beeler2 COMMENTS

Dorna keeps pretty tight controls on what information gets out about its business; but when dealing with public entities, some of those figures are bound to come forth. Such is the case with Motorland Aragon, the Spanish track that recently locked in MotoGP through the 2016 season. The cost of hosting MotoGP for the next six years? €41 million. That figure breaks down into €6 million for the 2011 round, €7 million for the 2012 season and subsequent years as well.

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Yamaha Stock Drops 10% After Earnings Report

02/15/2011 @ 7:19 am, by Jensen Beeler2 COMMENTS

Investors at the Tokyo Stock Exchange were not happy with Yamaha Motor this morning, as the Japanese motorcycle manufacturer reported its 2010 earnings and 2011 forecast, and promptly saw its stock drop 10%. Despite managing to turnaround its 2010 income from the ¥216.1 billion ($2.5 billion) loss it took in 2009 to a profit of ¥18.3 billion ($219 million), Yamaha only expects to improve on these gains by just over 9% in 2011.

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Here’s one to wrap your mind around: Suzuki sold more motorcycles in the last 9 months of 2010 than it did in same time period in 2009, but somehow managed to make less money on those sales. Selling 975,000 units in Q2-Q4 of 2010, Suzuki scored an encouraging 6.1% sales increase, but the Japanese company made only ¥186.3 billion in revenue ($2.26 billion USD), which was down 4.6% from the ¥195.2 billion ($2.37 billion USD) made in the same timeframe in 2009. Puzzling, no?

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Honda Sales up 28% for Q1 2010

08/05/2010 @ 3:04 pm, by Jensen Beeler3 COMMENTS

Honda has closed its books for the first quarter of 2010, and the company’s motorcycle, scooter, and ATV sales are up 28.2% over Q1 of 2009. Selling over 2.8 million units (compare that to Q1 2009’s 2.25 million units), Honda’s sales created $3.7 billion in net sales. Honda reported $3 billion in net sales during the same time period last year. While the Asian markets powered most of Honda’s sales, North American sales were up 11% to 60,000 units sold.

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Yamaha Posts Q1 2010 Profit after Q1 2009 Loss

05/14/2010 @ 11:39 am, by Jensen Beeler5 COMMENTS

Yamaha Motor Company is reporting a ¥7.5 billion ($80.9 million) net profit for its Q1 2010 numbers, which is a marked improvement over the tuning fork brand’s ¥15.8 billion ($169 million) loss in Q1 of last year. Sales for Q1 this year were up 16% compared to last year, for a total of ¥309.9 billion ($3.3 billion) in sales. Volume was also up for the brand by 26%, with Yamaha selling 1.6 million units worldwide. Despite these strong numbers, both sales in Japan (-14%)and the United States (-57.5%) fell for Yamaha in Q1 of 2010.

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