Honda Motors is reporting a 20% boost in motorcycle sales for Q3 2011 when compared to the same period last year (note: Honda calls this time period Q2 for accounting purposes, but we use Q3 so as lessen the confusion when comparing numbers to other companies).
This increase brings Honda’s total third quarter motorcycle sales to 3.276 million units, with 6.027 million total units sold in the first half of 2011. Despite a record for motorcycles sales in Q3, Honda still experienced a substantial hit to its bottom line, with the company’s net income dropping 55% over the quarter (¥60.4 million), and 77% over the first half of the year (¥92.2 million).
Honda attributes those loses to part shortages created by the massive earthquake and tsunami in March, which disrupted the company’s supply chain, in addition to damaging its facilities. Honda also blames the strong yen, which continues to affect the company’s sales abroad.
While the Japanese company struggles from an operations perspective, one cannot discount the sales success that Honda has had this past quarter. Helping the company’s record Q3 was the successful launch of the Honda CBR250R & CRF250F motorcycles, as well as a bevy of utility vehicles.
Source: Honda
Comments