Introducing the MOTR Podcast

Today we are announcing the third podcast that Asphalt & Rubber is involved with, the Motorcycles on the Record Podcast…or as we like to call it: the MOTR Podcast. The concept is pretty simple, as the MOTR Podcast is designed to compliment our popular Two Enthusiasts Podcast production. For those who don’t listen to it aleady, on the Two Enthusiasts Podcast, myself and co-host Quentin Wilson take an outside perspective on what is happening in the motorcycle industry. So, to contrast that with the MOTR Podcast, this new show will provide an insider’s view of what’s going on in motorcycles, with a focus on interviews and discussions with the industry’s leading figures.

Say Hello to the New Triumph Speed Triple RS

Back in 1994, Triumph created the streetfighter segment with the Speed Triple. But, the bike of 20 years ago is very different from the one debuting today, however the basic ethos remains: an aggressive sport bike for the city streets. In this time span though, the streetfighter segment has changed. Brands like KTM and Aprilia rule the roost, with high-horsepower bikes that come competently packed with high-tech electronics. Hoping to stay relevant with the same basic 1050cc platform, the British marque shows us now the 2018 Triumph Speed Triple RS – which boasts over 100 “new” parts just in the engine alone. The changes are subtle to the outgoing model though, but the highlights do stand out.

2018 Alta Motors Redshift MXR Officially Debuts – More Power, More Torque, Less Weight, and “Overclocking”

Here it is. After we broke the story that Alta Motors would be debuting an R-spec machine for its motocross line, we get our first glimpse of the 2018 Alta Motor Redshift MXR. A souped-up version of the 2018 model, which already gets some upgrades over last year’s bike, the Redshift MXR boasts some impressive features, in the pursuit of a no-compromises MX race bike. As such, Alta is quoting a stout 50hp and 42 lbs•ft of torque for the Redshift MXR, while the “wet” weight of the machine has been reduced by 8 lbs, to 259 lbs ready-to-ride. Recharge times have also been reduced, to just 1.5hrs on a 220v system – a savings of 30 minutes over the standard model.

Harley-Davidson Electric Motorcycle Coming in 18 Months

Harley-Davidson CEO Matthew Levatich dropped more than a few bombs during today’s earnings report, first saying that the Bar & Shield brand would close its Kansas City factory and consolidate production around its York, Pennsylvania plant. The American brand isn’t stopping the news there though. Offering a carrot of good tidings, Harley-Davidson reports that it will make its first production electric motorcycle within the next 18 months, effectively bringing its Livewire concept into production. The Livewire was a purpose-built concept done by Harley-Davidson in order to gauge the market reaction to the Bar & Shield brand going electric. Offering limited test rides, Harley-Davidson got positive responses to the Livewire experience, and the project has been internally green-lit ever since.

Harley-Davidson Will Close Its Kansas City Plant

The economic outlook for Harley-Davidson right now is not looking good. Just last year, the Bar & Shield brand cut 118 jobs from its plant in York, citing the need to cut production costs, and to reduce factory capacity so that it was more inline with consumer demand. That demand has seemingly dropped even further though, as Harley-Davidson will cut 260 jobs from its production ranks, losing roughly 800 positions in Kansas City, but adding 450 positions back to its York facility, where it is consolidating. The news comes as part of Harley-Davidson’s recounting of its rough go at 2017. The American brand saw its sales in the United States down 8.5% (down 6.7% worldwide), with the fourth quarter of the year taking a particular beating: down 11.1% in the USA (9.6% worldwide).

Hervé Poncharal Talks About Replacing Jonas Folger

It is hard to envision a worse time to lose a rider for the season. Jonas Folger’s announcement that he was withdrawing from the 2018 MotoGP season to focus on his health was a hammer blow for the Monster Yamaha Tech 3 team. Just weeks before the start of testing for the new season, and long after riders good enough to race in MotoGP have signed contracts, Tech 3 team boss Hervé Poncharal is left looking for a replacement. It is a massive task, especially as Poncharal is refusing to break any contracts to take a rider. “You would be amazed to hear how many phone calls I have had, and who from,” he told us. “There were some interesting names, honestly, but priority for me, the basis for me is that I will never take or enter into any kind of discussion with someone who has a contract.”

Honda and Forever 21 Create Clothing Line for Millennials

An interesting news item for you today, as Honda has teamed up with Forever 21 to bring young adults a unique motorcycle-branded line of clothing. The apparel line is inspired by Honda liveries from the 1980’s and 1990’s, though with a healthy dose of on-trend fashion, for both men and women. “Honda’s motorcycle racing success in the ’80s and ’90s was legendary, with our riders earning many championships in domestic and international series,” said Mike Snyder, Senior Manager of Honda Powersports Marketing. “While we’re focused on winning with our current teams, it’s fun to see our racing heritage honored by Forever 21 with a completely new audience.”

What You Need to Know About the Ducati Panigale V4 S

Is the Ducati Panigale V4 S the most anticipated motorcycle of 2018? If you are a diehard sport biker, the answer is probably yes, though a number of significant models are debuting this year, from several manufacturers. Still, in terms of ground-changing machines, the Panigale V4 has to rank high up on the list, as it is Ducati’s first proper four-cylinder motorcycle to go into mainstream production. I am writing to you today from Valencia, Spain – where we just finished a day of riding at the Circuit Ricardo Tormo, which is better known as the final stop on the MotoGP Championship calendar. So, let me tell you what you need to know about Ducati’s new flagship motorcycle, the Panigale V4 S. 

What You Need to Know About the 2018 Honda Gold Wing

We just finished riding the 2018 Honda Gold Wing Tour in Austin, Texas – a day early I might add…because it’s snowing…in Texas. Still, clocking close to 200 miles on Honda’s sixth generation of this venerable touring machine has provided us with some interesting insights into the next Wing. A bike designed for long-distance riding, we have gathered our thoughts on the new Honda Gold Wing Tour, in a short and sweet format, so you can sound informed at your next bike night or internet forum. Overall, the all-new Honda Gold Wing Tour is a smart update to an iconic motorcycle, and it brings the Gold Wing name inline with the current state of technology. As we found on the road,  the new Gold Wing is an improvement over its predecessor, but that comes with a caveat or two.

Brembo Issues Statement on Its Master Cylinder Recall

Just over a week ago, we broke the news that a massive recall was coming to motorcycles equipped with a particular Brembo master cylinder. Since then, we have seen recall notices from Aprilia and Ducati (affecting roughly 10,000 motorcycles in the USA) with more recalls expected from other brands. Because recalls in the United States typically come from the motorcycle manufacturer and not the part supplier, mum was the word from the folks at Brembo, though there were a number of questions regarding these recalls that weren’t answered in the NHTSA documents. Today, Brembo has finally decided to speak about the recalls that are underway in the United States, and presumably will be occurring in other markets as well.

Triumph Sold Over 63,000 Motorcycles in 2017

01/04/2018 @ 5:24 pm, by Jensen BeelerADD COMMENTS

The end of 2017 is here, which means that we will start to see the results from the year’s sales cycle (don’t expect good news).

As such, one of the first companies to report in is Triumph, which shouldn’t be too surprising, considering that the British brand closes its books at the end of June (it’s actually surprising that Triumph waited so long in reporting these numbers).

From July 1, 2016 to June 30 2017, Triumph Motorcycles sold 63,404 motorcycles to its dealerships making £498.5 million in revenue in the process. From that, Triumph was able to make £24.7 million, before taxes.

These numbers mean that Triumph has seen a 12.7% increase in unit sales to dealerships over the past financial period. It also means that on the money side, Triumph has seen increases of 22% (revenue) and 48% (income, pre-tax), which isn’t too shabby.

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BMW Motorrad Made Close to €2 Billion in 2015

03/09/2016 @ 5:16 pm, by Jensen Beeler23 COMMENTS

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BMW Motorrad and KTM are two European motorcycle brands growing at an expeditious rate. KTM has eclipsed BMW in terms of motorcycle sales, with 180,801 KTM and Husqvarna motorcycles sold in 2015, compared to BMW’s 136,963.

That is a 32% unit sales advantage for KTM, which has brought the Austrians roughly €1.02 billion in revenue.

While that’s an impressive figure, it is BMW Motorrad that will be laughing all the way to the bank, as the BMW Group has disclosed that its motorcycle sales generated almost double the figure, with €1.99 billion in total sales for 2015.

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MV Agusta Sales Up 30% for 2015

12/16/2015 @ 12:01 pm, by Jensen Beeler12 COMMENTS

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MV Agusta reports today that the company’s annual unit sales are up 30% for 2015, continuing the growth that the Italian brand has seen over the past years.

With nearly 9,000 units sold worldwide in 2015, MV Agusta is seeing the most growth outside of Italy, with a 140% increase in the UK, 54% increase in Spain, 26% increase in Germany, and 20% increase in France.

MV Agusta also saw strong gains in the United States, with a 50% increase in units sales reported. Interestingly, sales in Italy remained fairly flat, with a 0.1% decrease when compared to figures from 2014.

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Yamaha USA Sales Up 28% for First-Half 2015

08/18/2015 @ 12:23 pm, by Jensen Beeler15 COMMENTS

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Yamaha Motor USA is seeing a resurgence in its motorcycle market, with Yamaha posting a healthy 28% sales increase in the North American market, for the first-half of 2015.

The sales boost comes due to the release of the Yamaha YZF-R1, and likely aided by the Yamaha FJ-09, and Yamaha FZ-07 – all of which debuted to rave reviews from the moto-press.

Overall, Yamaha’s motorcycle business is seeing good growth, up another 14% in the European markets (boosted by the MT-09 Tracer), for a total increase of 7.6% in revenue (¥36.8 billion) across all markets.

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Harley-Davidson Q1 Sales Down 1.3%

04/23/2015 @ 12:06 pm, by Jensen Beeler5 COMMENTS

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Harley-Davidson’s Q1 2015 sales reports are in, and the Bar & Shield brand is reporting a 1.3% drop in unit volume sales, despite posting a $4 million increase in net income over last year ($269.9 million in Q1 2015).

Equally surprising is that the increase in net income comes despite a $60 million decrease in revenue ($1.67 billion in Q1 2015), which Harley-Davidson attributes to the growing currency divide between the dollar and the euro.

Harley-Davidson is using the currency issue, which in theory drives up the cost of American products abroad and allows foreign producers to discount in the USA, as a reason to adjust its year-end sales forecast, which the company now pegs at 2% to 4%, rather than 4% to 6%.

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Just a year after being acquired by KTM CEO Stefan Pierer, Husqvarna Motorcycles posted an all-time sales record of 16,337 units. The tally is the most the Swedish brand has ever sold in its 111 year history, which is perhaps surprising considering the company’s tenuous history as of late.

With those record sales, Husqvarna also posted over €100 million in revenue, a key metric for the brand, as it struggles to grow into KTM’s more exclusive and upscale counterpart.

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KTM Sold 158,760 Motorcycles in 2014, A Record

01/23/2015 @ 12:43 pm, by Jensen Beeler4 COMMENTS

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2014 is another banner year for KTM, as the Austrian brand set another all-time sales record, selling 158,760 to customers last year. That figure solidifies KTM’s position as the largest European brand, beating out BMW yet again, though Team Orange got a lot of help from its Indian operations with minority partner Bajaj.

This sales figure includes sales from Husqvarna, so a little cheating is going on, but Husky’s contribution to KTM’s 28.2% sales growth is marginal at best. With that boost in sales, KTM is also reporting a 20.7% increase in revenue (€864.6 million), taking home €75 million (EBIT).

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Triumph Has Its Best Sales Year Since Its Rebirth

01/13/2015 @ 11:31 am, by Jensen Beeler6 COMMENTS

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Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide.

That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984.

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KTM Sets Sales Record During First-Half of 2014

09/08/2014 @ 6:20 am, by Jensen Beeler11 COMMENTS

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KTM continues to challenge BMW Motorrad as the top European motorcycle manufacturer (by sales volume), and has set a company record for sales in the first half of this year.

Selling 70,469 units in total, KTM is just shy of the 70,978 mark left by BMW Motorrad during the same sales period, so it will be interesting to see if the Austrian brand can close the gap in the final six months, as it has done the previous two years.

Friendly competition aside, the news is quite positive for KTM. The six-month sales figure represents a nearly 28% increase in unit volume, while top-line revenue is up 17.6% (€410.3 million, a record as well) and bottom-line income (EBIT) is up whopping 82.6% (€33.6 million). KTM has also increased its ranks by 204 people during the first half of 2014.

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BMW Motorrad’s second-quarter sales results are in, and the German brand has not only another record quarter to report, but also an all-time six-month top-sales record as well.

Selling 42,259 units in Q2 2014, BMW Motorrad sales are up 5.1%, with revenue up 11.2% to €528 million (€55 million EBIT). This sales volume represents an all-time second-quarter high for BMW motorcycles sales.

The news also makes the first half of 2014 the best six-month period, in the 90 years of BMW Motorrad’s history, of BMW motorcycle sales, with revenue up 9.8% to €1 billion, and unit sales up 9.3% to 70,978 units.

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