At the AMA Supermoto Season-Opener in Bakersfield

It all started with the Superbikers. As a young man growing up in the late 70s, there were only three network TV stations for me to watch, and unlike today, motorsports programs were few and far between. Other than the Indy 500 and the occasional airing of stock car racing, motorsports just weren’t on the air very often. During one serendipitous Saturday, I happened upon ABC’s Wide World of Sports. And on that particular day, they were airing the Superbikers. Looking back, the influence that program had on the rest of my motorcycling life is immeasurable. An unusual combination of road racing, dirt track, and motocross, the Superbikers showcased racers I had only read about in the motorcycle magazines.

The WorldSBK Season So Far: Yamaha & Honda

While it has hardly been surprising to see Ducati and Kawasaki maintain their position as the dominant forces at play in WorldSBK, the battle for best-of-the-rest has been an interesting subplot for 2017. Over the course of the opening three rounds of the campaign, the form of Honda and Yamaha has been marked by their stark contrast in fortunes. Last year, Honda had been a podium and front-row regular as the season moved into the European swing, and Yamaha looked to be clutching at straws and looking for any positives they could find on their return to the series. This year has seen their roles have reversed, with Yamaha consistently the best-of-the-rest and in position to fight for a rostrum finish. Honda on the other hand have had a disastrous start to the campaign with an all-new Fireblade.

Investors Leveraging MotoGP for Sizable Payout

According to several reports in the financial sector, the investors behind Dorna Sports S.L. are readying themselves for another sizable payout from the media rights holder for the MotoGP and WorldSBK Championships. Using a bit of financial finesse, the move would see Bridgepoint Capital and the Canada Pension Plan Investment Board (CPPIB) – the two major investors in Dorna Sports – taking roughly €889 million off the books of the Spanish media company, according to Reuters. As such, today’s news would make this the third time that Bridgepoint and the CPPIB have raided the piggy bank for motorcycling’s premier racing series, having done similar deals in 2011 (€420 million) and 2014 (€715 million).

Norton Gets £3 Million to Increase V4 Production

If you have had your eye on a Norton V4 superbike recently, you might not have to wait as long for it to arrive, as the British marque has secured £3 million from the Santander Corporate & Commercial bank. The debt investment will allow Norton to triple its production rate on the V4 SS and V4 RR models, and also allow for the company to hire 40 new employees for the job. Additionally, according to Norton this will allow the company to increase its production volume to 1,500 motorcycles per year. “Having developed and pre-sold a huge number of bikes, we needed the funding to be readily available to pay for tooling, stock and people to allow production to move from 40 bikes per month to in excess of 130 bikes with effect from summer 2017,” said Stuart Garner, CEO of Norton Motorcycles.

Is The 2018 BMW HP4 Race About to Debut in China?

After this year’s April Fools hijinks, we have a whole new respect for the cunning that resides at BMW Motorrad, and the Germans seem to be honing that trait even further today. Announcing its plans for the upcoming Auto Shanghai 2017 later this month, BMW lists a number of four-wheeled news items for the Chinese auto show, and then casually slips-in at the end of the press release that we should expect a big unveil from BMW Motorrad. The statement reads that “the highlight of the BMW Motorrad stand is the world premiere of one of the most exclusive models ever offered by BMW Motorrad,” which is terse, though given what we know about the Bavarian brand, it should be easy to guess what they are hinting at.

Vyrus 986 M2 Street Bike Now Priced at €38,000

It is apparently more difficult to sell a kidney than I had previously thought (type o- / non-smoker / non-drinker…if you happen to be in the market), which isn’t good news when you are trying to get together some scratch for a Vyrus 986 M2 – the hottest supersport we have ever seen. Making matters worse is that Vyrus got in touch with A&R, updating us with their latest pricing structure for their Honda-powered hub-center steering masterpiece, which now comes with a price tag of €37,940 for the street bike, and €27,930 for the street bike kit. That is quite the change from the originally quoted €25,000 street bike model and €16,000 kit, and there is good reason for that, say the folks at Vyrus.

You Didn’t Know You Missed It, But the Honda NM4 Is Back

You probably didn’t even realize that the Honda NM4 was missing from Honda America’s model list for 2017, but the polarizing motorcycle is back for the 2018 model year. The first 2018 motorcycle to be announced so far this year from Honda, it probably helps that the Honda NM4 is featured in the Ghost in the Shell movie, which stars Scarlett Johansson. Laugh if you want, but the NM4 is a surprisingly pleasant to ride, even if you aren’t dressed like the Caped Crusader. As such, the Honda NM4 represents a tradition of motorcycles from Big Red that have pushed that boundaries of not only what we visually accept a motorcycle to look like, but it also blurs the distinctions we make between different motorcycle segments.

US Senate Establishes Motorcycle Caucus

The motorcycle industry has found more allies on Capital Hill this week, with the creation of the first “motorcycle caucus” in the United States Senate. Established so motorcycle manufacturers and motorcyclists would have a greater voice in the upper chamber of the American legislature, the Senate Motorcycle Caucus is the work of Senators Joni Ernst (R-Iowa) and Gary Peters (D-Michigan). Motorcyclists typically aren’t single-issue voter – not for issues pertaining to motorcycles, at least – but with several important political issues currently affecting the motorcycle industry, the formation of the Senate Motorcycle Caucus comes at an advantageous time.

Husqvarna Two-Strokes Get Fuel-Injection Too

We shouldn’t be surprised to hear that Husqvarna will be following suit with its Austrian sibling, and adding fuel-injection to several of its two-strokes enduro motorcycle for the 2018 model year. After a long history of rumors and development, KTM finally debuted fuel injection for a production two-stroke model just a few weeks ago, using the technology on two of its upcoming enduro models, the KTM 250 EXC TPI and KTM 300 EXC TPI. Husqvarna will use the same technology for its own motorcycles in the same segments, announcing today the the all-new 2018 Husqvarna TE 250i and 2018 Husqvarna TE 300i enduro models with transfer port injection.

Opinion: The Danger of Expanding the MotoGP Calendar

It is looking increasingly like the Chang International Circuit in Buriram, Thailand will be added to the MotoGP calendar for the 2018 season. I understand from sources that there was a significant hurdle to be overcome: circuit title sponsor Chang is a major beer brand in Thailand, and a rival to the Official MotoGP Beer Singha, also a major beer brand in Thailand and further abroad. The race can only happen if a compromise has been found to accommodate this conflict. This is good news for Thailand, and good news for fans in Asia. The World Superbike round at the circuit is always packed, and MotoGP should be even more popular. It is hard to overstate just how massive MotoGP is in that part of the world.

Triumph Posts 7% Sales Increase for First Half of 2011 – Announces Production in India

12/08/2011 @ 12:59 pm, by Jensen Beeler10 COMMENTS

It may be nearly the end of the year, but the Triumph Motorcycles Group has released its financials for the first half of 2011 (Q1 2011 & Q2 2011). Selling 48,684 units worldwide, Triumph saw a 7% increase in unit sales when compared to the first half of 2010. This sales increase brought an 11% boost in revenue, which totaled £312.4 million. Triumph attributes the sales and revenue boost to the incremental models that have been added to the range, like the Triumph Tiger 800/800XC and Triumph Daytona 675R.

The company’s operating profit also grew over the same time period, with earnings before interest and taxes (EBIT) growing from £15.1 million to £22.3 million. This 47% gain in income is quite the coup for the small British brand, which is showing strong performance in an otherwise horrible market. With the 500cc motorcycle market down nearly 50% from where it was before the recession, 2011 has similarly been doom and gloom, down nearly 7% worldwide, though the turbulent sales numbers do appear to be bottoming out.

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US Motorcycle Sales Flatten with 1.7% Half-Year Growth

08/03/2011 @ 12:45 pm, by Jensen Beeler5 COMMENTS

Despite showing a rebound for 2011, and several brands posting strong growth over the past six months, industry-wide motorcycle sales in the United States grew only a modest 1.7% over the first six months of 2010. The news comes as Honda, Yamaha, and Kawasaki report continued sales decreases in 2011, and as the Japanese brands constitute a large portion of sales in the US, those losses have more than offset the record sales posted by smaller unit sellers like Ducati and BMW.

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Honda Q1 2011 Sales Up 13% – Revenue Down 3%

04/28/2011 @ 8:45 am, by Jensen BeelerComments Off on Honda Q1 2011 Sales Up 13% – Revenue Down 3%

It would seem the motorcycle industry has found the bottom of the recession, with first quarter sales in 2011 showing 7% growth over 2010’s numbers here in the United States. Ducati has already posted strong numbers for Q1 2011, and BMW is posting its best quarterly results ever. Even Harley-Davidson is showing some signs of life with a 3.5% sales increase so far this year. However the good news does not extend to Japanese behemoth Honda Motor Co.’s motorcycle division.

Selling 300,000 more units in the past three months than it did in Q1 of 2010, Honda’s 12.7% sales growth was not enough add more to the top line (and bottom line) compared to last year’s financial figures. Seeing a 3% drop in revenue, one can surmise that while Honda is selling more units in 2011, those units sales are coming from cheaper models, presumably scooters, and not from pricier full size models.

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US Motorcycle Sales up 7% in Q1 2011

04/25/2011 @ 5:34 pm, by Jensen Beeler1 COMMENT

The Motorcycle Industry Council is reporting that US motorcycle sales are up 7% in Q1 of 2011, with 102,547 units being sold in the year’s first three months. Leading the charge were scooter sales, which were up nearly 50% to 6,246 units, while on-road units were up as well, pushing 70,879 units in Q1 (a 6.9% gain).

Despite the strong numbers from on-road and dual-sport models, off-road vehicles did not fare as well, with ATV sales down 16% and off-road motorcycle sales down 5.5% (47,702 & 18,725 units respectively), making 2011 still a mixed bag depending on what side of the industry you are on.

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Harley-Davidson Q1 2011 Earnings up 350%

04/19/2011 @ 9:00 am, by Jensen Beeler3 COMMENTS

Before the opening bell on the New York Stock Exchange, Harley-Davidson posted its first quarter numbers of 2011 this morning. Despite earnings being up 350% when compared to Q1 of 2010, Harley-Davidson is showing only a modest turnaround compared to its competitors, as worldwide sales are only up 3.5% compared to last year’s. Still, the company has to be pleased with being back in the black, as Harley-Davidson reported over $119 million in profits (Harley-Davidson made $33.3 million in Q1 2010).

The reason for the less enthusiastic news is because these positive numbers were fueled by the company’s financial services division, which is finally posting profits after nearly collapsing the company during the recession, instead of an increase in bike sales. While Harley-Davidson is touting a 155% revenue increase from the HDFS side of accounting books, it goes without saying that when one does barely any financing in 2010, it’s easy to post results like this. Furthermore, future HDFS financial success is pegged to new Harley-Davidson motorcycle sales, which still show a bleak future.

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BMW Motorrad Posts Best Quarterly Sales Ever

04/08/2011 @ 3:00 pm, by Jensen Beeler13 COMMENTS

The BMW Group has released sales information for its motorcycle sales in Q1 of 2011, and the results are impressive. Posting its best quarter ever, BMW Motorrad sold 23,109 motorcycles in the first three months of this year, up nearly 11% from last year’s figures. True to trend, but still interesting enough, March lead the quarter, accounting for nearly half (11,675) of those sales for BMW (January had impressive numbers too though). BMW doesn’t state which models are responsible for this record number of sales, but educated guess would again suggest the hot S1000RR superbike and K16000-series tourer, along with the always well-sold R1200GS.

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Ducati North America Reports 68% Sales Growth for Q1 2011

04/04/2011 @ 5:11 pm, by Jensen Beeler2 COMMENTS

Ducati North America announced today that sales figures for the first quarter of 2011 are up 68% compared to last year’s numbers. The third month in a row of positive sales growth, Ducati’s North American market is clearly recovering from the recession, with all models in the company’s line showing positive growth. “We have had an outstanding start to the year,” said Cristiano Silei, CEO of Ducati North America. “We expect our growth to continue strong for the rest of the year with our most sought out newest product, the Diavel, just hitting dealer showrooms in late March.”

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