BMW Motorrad Posts Best Quarterly Sales Ever

04/08/2011 @ 3:00 pm, by Jensen Beeler13 COMMENTS

The BMW Group has released sales information for its motorcycle sales in Q1 of 2011, and the results are impressive. Posting its best quarter ever, BMW Motorrad sold 23,109 motorcycles in the first three months of this year, up nearly 11% from last year’s figures. True to trend, but still interesting enough, March lead the quarter, accounting for nearly half (11,675) of those sales for BMW (January had impressive numbers too though). BMW doesn’t state which models are responsible for this record number of sales, but educated guess would again suggest the hot S1000RR superbike and K16000-series tourer, along with the always well-sold R1200GS.

Sales for Husqvarna were also up for Q1, surpassing the growth showed by the main brand with an 18% figure. Husqvarna is still very much a niche brand though, with only 1,940 units sold in Q1 2011, and a paltry 676 units sold in all of March. Seeing these figures compared to BMW’s, it makes sense why the Bavarian company would want to see the Swedish brand make a bid for the street bike scene, churn out a bit more production. Still the BMW Group must surely be pleased with its revenue stream, which only adds to the argument as to why Mercedes-Benz should get off its duff and buy Ducati Motor Holdings already.

Source: BMW Group