BMW Motorrad Posts Best Quarterly Sales Ever

04/08/2011 @ 3:00 pm, by Jensen Beeler13 COMMENTS

BMW Motorrad Posts Best Quarterly Sales Ever BMW K1600GT engine cutaway 635x476

The BMW Group has released sales information for its motorcycle sales in Q1 of 2011, and the results are impressive. Posting its best quarter ever, BMW Motorrad sold 23,109 motorcycles in the first three months of this year, up nearly 11% from last year’s figures. True to trend, but still interesting enough, March lead the quarter, accounting for nearly half (11,675) of those sales for BMW (January had impressive numbers too though). BMW doesn’t state which models are responsible for this record number of sales, but educated guess would again suggest the hot S1000RR superbike and K16000-series tourer, along with the always well-sold R1200GS.

Sales for Husqvarna were also up for Q1, surpassing the growth showed by the main brand with an 18% figure. Husqvarna is still very much a niche brand though, with only 1,940 units sold in Q1 2011, and a paltry 676 units sold in all of March. Seeing these figures compared to BMW’s, it makes sense why the Bavarian company would want to see the Swedish brand make a bid for the street bike scene, churn out a bit more production. Still the BMW Group must surely be pleased with its revenue stream, which only adds to the argument as to why Mercedes-Benz should get off its duff and buy Ducati Motor Holdings already.

Source: BMW Group

Comment:

  1. j says:

    wow, the rich 1% have more money ever, and BMW is experiencing record profits you say? I would have never figured. Glad they are spending the tax breaks to “reinvest” in our economy.

  2. I think it has less to do with politics and more to do with having the most appealing offering in three of the most important street markets.

  3. deejay51 says:

    Bang on Jensen, a Boxer fan here, however I’m still amazed at the S1000RR and the SIX, literally came out of the blue, great stuff BMW!

  4. Willie says:

    Excess : an amount of something that is more than necessary, permitted or desirable.
    Having owned a few, I find no desire for another. Same for HD.
    My favorite posers (a person who acts in an affected manner in order to impress others) are the GS1200 fully Toutech’d riders in their “stich” attire basking in the self-illuminated glow of delusion at the coffee shops on everybody’s touring road. The most boring of these find great sport in deriding HD riders.
    Step back and notice the quaint similarities between each pack.

    BMW marketing prowess in coming on strong. The Germans have long enjoyed bagging swine.

  5. 76 says:

    Let the Good Times Roll, oh wait thats another company….

  6. simon says:

    Given that BMW has broadened it’s offering to cover additional segments it previously ignored – S1000RR being a case in point – and at a price that is directly competitive with the other established brands, it is less surprising that it has increased sales. BMW appeals to a younger rider after seeing it’s average rider age grow well into the the 40s over the previous decade or so, it is now able to recruit new customers to the brand. The quality issues from 3 or 4 years ago are receding while WSBK (and probably MotoGP from next year) all raise it’s credibility to the younger, future riders. The innovation, K1600 and S1000RR being examples, means it keeps it’s profile well raised in the US and Europe while the competition from the Far East has shifted it’s focus to Asian markets where the volumes of sales are mind boggling (1,000,000+ units a year for Yamaha in SEA) but the bikes are generally utilitarian fare below 150cc.
    BMW is doing well because the products are good.

  7. Sean in Oz says:

    The S1000RR isnt exactly killing them here in Oz. But i think thats down to the price. They only import the optioned up version, which is expensive compared to the jap bikes at the moment.

    http://www.mcnews.com.au/NewsArchives/2011/Sales_quarter/Top_Supersport.htm

  8. Willie says:

    Jensen,

    Allow me one more on this topic to suggest that J’s comment above holds a deeper message concerning realities beyond politics. Economic disparity is becoming more pronounced by the day. The BMW sales story highlights
    the growing inequalities. And while I too can appreciate the design and performance of Bavarian art and engineering (my Mother’s name was Hilda) I doubt whether 1% of the nouveau butt jewelry pilots will ever be able to use even 50% of their machine’s capability.

    Veblen’s conspicuous consumption defines more and more of what motorcycling is becoming. We readers understand your position and wouldn’t begrudge you a tasty lunch. But longer term we may all be better for remembering that motorcycles, at least in the developed countries, are about leisure and increasing – self absorption.

    As you jaunt around the lovely circuit with the fancy people, give a moment’s thought to doing something of lasting importance. Maybe a charitable project. Couldn’t hurt A&R’s PR, eh ?

  9. Willie, I honestly don’t know what your point was in your last comment, so let me tackle what I think you’re trying to say.

    There’s no issue of the have’s and have not’s in American motorcycling; as you pointed out, in the United States motorcycle purchases are consumer discretionary income. No one here NEEDS a motorcycle, instead we CHOOSE to purchase multi-thousand dollar toys. But before you start making an argument for the decline of the middle, remember the BMW S1000RR is priced against the “poor man’s” CBR/GSX-R/R1/10R. I think that fact that BMW is bringing that much motorcycle at this price point is the reason they’ve been selling these bikes like hot cakes (sorry to Sean in Oz, you’re getting hosed on import costs), and smashing sales records. End of story. So what’s the fuss about then?

    Yes, in other parts of the world motorcycles are about transport, and people who make literally just dollars a day depend on motorcycles to get around. But let us not forget that it is these markets that are booming right, especially for motorcycle sales. All the Japanese manufacturers would have posted devastating loses had it not been for the South American/Indian/Southeast Asian markets. This the same reason H-D, Ducati, BMW, etc are all trying to get a foothold in these countries. This is where the market growth is for the motorcycle industry. These countries are where companies will be profitable in the future, while sales in the USA, Europe, and other developed nations will languish.

    Whether or not BMW riders can use their machines is immaterial, it’s they’re right to buy whatever they want, and honestly it’s a criticism you can levy at virtually any consumer of a modern motorcycle. Let’s be honest, how many people can truly utilize a 200hp superbike? But again, these purchases are ALL aspirational like you pointed out, including your own (there’s nothing wrong with this by the way).

    As for your last comment, am I supposed to be one of the “fancy people” in you hold with such contempt? You must have me confused with another motorcycle blog whose editor is a trust fund baby, and has more interest in being a socialite playboy than anything meaningful to modern society. If you knew anything about me, you wouldn’t lump me in with these people that have been given the world on a silver platter by the lottery that we call birth. I think I’ve worked too hard and sacrificed too much to be given that indignity.

  10. Other Sean says:

    Well said Jensen. Is there any pocket of the interwebs that is safe from socialists bemoaning inequality? My Ducati, and yours, cost less than at least 70% of most Harly-Davidsons. You know, the bikes that champion the blue collar working man ethos.

    Seems Willie’s just got a beef with the high dollar image of the roundel.

  11. Other Sean says:

    I would add that this should be a huge DUH moment for BMW. For years, their cars have been known for performance and sportiness. I think it’s embarrassing they waited so long to enter the sportbike segment.

  12. Well I think for a long time there was the perception that they couldn’t build a sportbike because of their brand. Bold moves take bold people, which is my big criticism at Harley-Davidson. Harley is so concerned about holding onto its core demographic, they’re afraid to make move that doesn’t involve the same bikes with more chrome.

    Keep in mind that this is the same demographic that’s showing a massive decline in sales at H-D. There’s a phrase about a nose and a face that comes to mind.

  13. Willie says:

    Thanks for the response. And apologies for any offense taken. I merely offer an observation on the excess of current vicarious pursuits. Probably the wrong forum. Sorry. Viva the global elite !