Ducati North America has posted its Q2 2011 sales figures, and business is apparently booming for the Italian company in the US, Mexican, and Canadian markets, as sales are up 61% in the second quarter of this year. Selling over 5,200 bikes to customers so far this year, Ducati North America’s year-to-date sales are also up an outstanding 63%. Helping drive the sales increases are the extremely popular Multistrada 1200 models and the new Diavel. Along with the already sales-topping Superbike 848 EVO and Monster 796, these models account for most of Ducati’s sales growth.
‘We are very satisfied with our half year results, which are an exceptional growth over 2010,” said Cristiano Silei, CEO of Ducati North America. “We are extremely excited about our potential for the rest of 2011 with the Monster 1100EVO joining our formidable product line-up as summer hits full swing. In light of this continued success we will be strengthening our organization for the 2012 model year.”
It’s unsurprising that Ducati’s more affordable motorcycles are selling in greater numbers than the previously more premium line-up, but the fact that the MTS1200 and Diavel are pushing sales is clearly a reinforcement to the brand extension Ducati has undergone over the past few years. With that kind of model mojo, it will be interesting to see if the brass in Bologna gets more confidence and tries to push the Italian brand further.
Source: Ducati North America