Ducati Posts 61% Q2 Sales Increase in North America

07/25/2011 @ 10:23 am, by Jensen Beeler4 COMMENTS

Ducati North America has posted its Q2 2011 sales figures, and business is apparently booming for the Italian company in the US, Mexican, and Canadian markets, as sales are up 61% in the second quarter of this year. Selling over 5,200 bikes to customers so far this year, Ducati North America’s year-to-date sales are also up an outstanding 63%. Helping drive the sales increases are the extremely popular Multistrada 1200 models and the new Diavel. Along with the already sales-topping Superbike 848 EVO and Monster 796, these models account for most of Ducati’s sales growth.

‘We are very satisfied with our half year results, which are an exceptional growth over 2010,” said Cristiano Silei, CEO of Ducati North America. “We are extremely excited about our potential for the rest of 2011 with the Monster 1100EVO joining our formidable product line-up as summer hits full swing. In light of this continued success we will be strengthening our organization for the 2012 model year.”

It’s unsurprising that Ducati’s more affordable motorcycles are selling in greater numbers than the previously more premium line-up, but the fact that the MTS1200 and Diavel are pushing sales is clearly a reinforcement to the brand extension Ducati has undergone over the past few years. With that kind of model mojo, it will be interesting to see if the brass in Bologna gets more confidence and tries to push the Italian brand further.

Source: Ducati North America

  • Other Sean

    I know they publish charts for dealers that indicate which models fall where in terms of sales rank. I’d love to see that, but something tells me Ducati doesn’t want it hung out there for everyone to see…

  • Jason

    Their over all volume is still minuscule compared to the Big 4 accounting for less than 2% of the total motorcycle market in the US. Their #1 model by a long shot year to date is the 848 EVO which is barely half the number of ZX-6R’s being sold. What I’m more curious about is what they’re selling in Mexico and Canada because like all manufacturers their sales are still significantly off year to date vs. last year in the US market.

  • jimmyo

    I see Hypers, 848s, and Monsters in Mexico. Every now and then I see a chupacabra too.

  • Sean, if such a chart ended up in our tip box, it would get published. Sadly, Ducati NA will not disclose such things to me…