Polaris has just released its third quarter figures, with the American brand reporting a 23% increase ($35.6 million) in sales revenue for the months of July, August, and September when compared to the same time period last year. Those Q3 numbers continue the company’s upward trend this year, as year-to-date (YTD) sales for Polaris, when compared 2010, are up 37% overall ($111.4 million).
While sales have risen across all of Polaris’s market segments, its on-road vehicle segment, specifically its Victory Motorcycles line, has lead the growth for the company. With Q3 sales up 77%, and YTD sales up 83%, Polaris has been making strides against a market that has seen a massive decline from its Japanese competitors.
Polaris says international sales are the reason for the company’s success in 2011. While sales in the US have been up in Q3, Polaris reports those figures have only been in the mid-single digits. Meanwhile, sales abroad have increased by 74% ($97.9 million in company-wide sales), though International sales account for only 13% of Polaris’s overall Q3 sales.
Victory sales in Q3 were in the upper-teens for Q3, and Polaris is hopeful that its re-vamping of the Indian motorcycle line and brand will bring additional growth to the company.