Polaris Q3 Sales Up 23%

10/18/2011 @ 6:20 am, by Jensen Beeler8 COMMENTS

Polaris has just released its third quarter figures, with the American brand reporting a 23% increase ($35.6 million) in sales revenue for the months of July, August, and September when compared to the same time period last year. Those Q3 numbers continue the company’s upward trend this year, as year-to-date (YTD) sales for Polaris, when compared 2010, are up 37% overall ($111.4 million).

While sales have risen across all of Polaris’s market segments, its on-road vehicle segment, specifically its Victory Motorcycles line, has lead the growth for the company. With Q3 sales up 77%, and YTD sales up 83%, Polaris has been making strides against a market that has seen a massive decline from its Japanese competitors.

Polaris says international sales are the reason for the company’s success in 2011. While sales in the US have been up in Q3, Polaris reports those figures have only been in the mid-single digits. Meanwhile, sales abroad have increased by 74% ($97.9 million in company-wide sales), though International sales account for only 13% of Polaris’s overall Q3 sales.

Victory sales in Q3 were in the upper-teens for Q3, and Polaris is hopeful that its re-vamping of the Indian motorcycle line and brand will bring additional growth to the company.

Source: Polaris

  • Matt

    Whether you dig Victory’s style or not, it’s nice to see engineering making a come back in the American cruiser market. Hoping someday that will lead to some Polaris sport models as well.

  • BikePilot

    ^ That. As far as cruisers go I suppose the Victory line is probably my favorite, but that isn’t saying much. It’d be awesome to see them make bikes designed more to be ridden first and polished second.

  • Damo


    I dream of the day when I can walk into my garage and throw a leg over an American sportbike (I don’t have $40,000 for the new EBR, sorry!)

    Until then, “Viva Italia!”. lol

  • Jake Fox

    If the Japanese segment of the market is seeing massive declines while Triumph, Ducati, and Polaris are seeing increases perhaps they should be asking themselves, “why?” The answer: today’s Japanese bikes are almost without exception fugly. Fire your design departments or at least instruct them to quit pandering to whatever graffiti loving, urban youth demographic you imagine will buy your bikes because it ain’t working. Return to sleek, uncomplicated lines and fairings unencumbered with “cool new graphics” and I bet you’ll start selling some bikes again.

  • Jason

    @Jake: EXACTLY! it’s about what speaks to our soul. Not everyone likes the crazy Japanese Anime cartoons and robots and odd “futuristic” shapes they seems to be going with lately. Design, Style, and beautiful lines are probably the biggest draw to the sportbike segment as a whole as well when you consider the torturous ergo’s we live with to ride what we love. It MUST be beautiful to sell to the masses when utility isn’t usually the highest priority (in the U.S.) with motorcycles.
    Look at the Buell 1125. Great engineering and mechanically sound, with good reviews too. The stats put it against the big boys. Everyone wanted one when they were rumored to finally be replacing the Harley lump with a new Rotax… That is, until they saw the Huge, ugly fairing and side pods. Would it have really taken that much to style it better when engineering something so complex anyways? Sales flopped even though the performance was finally what so many had begged for.
    And look at the Yamaha R1 as an example of something that once had beautiful lines and nice proportions (especially 04-06, imo) without being weird. Beautiful from 1998 through 2008, it now has become quite ugly in comparison. My guess is it’s for the sake of ‘being different’…
    My brother-in-law just bought his first bike, a yamaha R6. He liked the engine and suspension, seating position, etc. of every other 600 he tried more than the R6, but he BOUGHT what he found more beautiful.

  • Jason

    wow, sorry for the rant…

  • Tom


    Don’t forget about in the Japanese quest for engineering perfection, their bikes have absolutely no soul. Japanese bikes are seen as disposable commodities in ways that other bikes (especially Italian and yes, even Harleys) simply are not.

  • Shaitan

    Personal taste in motorcycles is subjective, and why something does/doesn’t sell in the States can be hard to understand. I’m not a crusier fan, but Victory definitely makes some pretty cruisers. Likewise, I think that adventure bikes are pretty and many think they’re fugly, so to each their own. Regardless, I’m happy to hear things are going well for Polaris.