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Don’t Call It a Comeback: Honda Q1 2012 Sales Up 39%

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The untold story of the global economic collapse, Honda was on a worrisome three-year downward spiral during the recession. Posting sales of 453,000, 320,000, & 189,000 powersport units in 2008, 2009, and 2010 respectively, Honda’s 2011 fiscal year sales figure of 200,000 units posts a 8.1% gain for the Japanese company, and a new healthier trajectory.

Helping the company turn that corner, Honda has reported that its Q1 2012 (Q4 2011 fiscal) sales were up 39% over last year’s figures. Selling 53,000 powersports models in the last three months, Honda is projecting that its 2012 fiscal year will see 255,000 units in North American.

Worldwide, Honda had its best first quarter ever, in terms of sales. Pumping out 3.456 million motorcycles worldwide in Q1 2012, Big Red is up 18% over Q1 2011 (it is important to note that Honda includes scooters, ATV’s, and side-by-sides in its “motorcycle” figures). With Asia accounting for 2.741 million of the units sold in Q1 (79% of total sales), it is clear to see where the growth opportunities in the industry are located. Honda’s worldwide motorcycle sales topped 12.559 million units for the 2011 fiscal year.







With this increase in sales, it should not be surprising to hear that Honda motorcycle incomes were up 4.7%, netting $16.766 billion. However, Honda’s balance sheet as a whole was down for the fiscal year, with the company reporting only $2.627 billion in total net income, thanks mainly to struggling automotive and power parts businesses that were affected by last year’s earthquake and tsunami.

Source: Honda America & Honda Worldwide







Jensen Beeler

Despite his best efforts, Jensen is called one of the most influential bloggers in the motorcycle industry, and sometimes consults for motorcycle companies, whether they've solicited his expertise or not.

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