Ride in Peace, Nicky Hayden

It is with a heavy heart that we report the passing of Nicky Hayden today, the American motorcycle racer finally succumbing to the injuries he sustained on Wednesday, at 7:09 PM CEST. The former-MotoGP Champion was struck by a car, while he was training on his bicycle near the Rimini coast. After the incident, Hayden was ultimately treated at the trauma center at the Bufalini Hospital in Cesena, where he later passed away. While motorcycle fans around the world have been hoping for good news throughout this past weekend, and looking for signs that Nicky’s condition would improve, today Nicky’s race ended, with his family and friends at his side.

Americas Top Öhlins Dealer Pleads Guilty to Tax Fraud

Daniel Laine Kyle of Carmel-by-the-Sea, California – known best for his speed shop, Kyle Racing – pleaded guilty to defrauding the US government earlier this week, after it was found that Kyle had been hiding cash-based purchases made at this business. Dan Kyle Racing is known best for being the largest Öhlins suspension dealership in the United States (if not the world), as the company offered aggressive pricing on the Swedish-born suspension, and was one of the first Öhlins dealers with an online presence in the early days of the internet. According to the plea agreement made between Kyle and the US Attorney’s Office, Kyle pleaded guilty to tax fraud and structuring currency transactions in order to avoid the reporting requirements in the US Tax Code.

The 2017 Saroléa SP7 Is Ready for the Isle of Man TT

The focus for electric motorcycles at the Isle of Man TT may center around Team Mugen’s dual entry with John McGuinness and Guy Martin, but one should not overlook this very attractive entry from Belgium. Saroléa is back for the 2017 Isle of Man TT, continuing with its state-of-the-art carbon fiber chassis goodness and retro fairing design. On board will once again be Dean Harrison, who will be gunning for a podium-finish on the 2017 Saroléa SP7. If looks alone could get you across the finish line, then Saroléa would have our vote. The Belgians have always been in the running for a strong result though, finishing 4th in 2014 and 5th in 2015. Maybe this year will be “their year” at the TT.

India Is Now the World’s Biggest Motorcycle Market

Did you just feel that? That movement was a tectonic shift in the motorcycle landscape, as India just surpassed China as the world’s largest market for two-wheel vehicles. Just how big is the Indian motorcycle market? Last year, over 17.7 million motorcycles were sold in India. That is over 48,000 motorcycles sold…each day. Compared to China, that is a margin of roughly one million motorcycles per year (16.8 million units sold last year). India has seen a sharp rise in the sales of two-wheelers within its borders over the seven years, growing over 32% during that timeframe. Transportation in general has been growing in India, but that growth has been fueled by the country’s two-wheeler market.

The Good, The Bad, and The Ugly About Motorcycle Patents

I am really excited about the Suzuki brand right now. Out of the four Japanese motorcycle manufacturers, the recession affected Suzuki the most, probably more than many people realize, but the Hamamatsu brand is poised to bring out some exciting machines in the coming few years. Could we finally see a turbocharged Suzuki this year though? The rumor mill is pointing to yes…but just pointing, and the reason is because of patents. Much of this internet rumors stems from a flood of patents that have been found, where Suzuki is patenting technology related to turbo-powered engines in motorcycles, or because of other patents that make reference or inference to being part of a turbocharged motorcycle.

No, Royal Enfield Isn’t Buying Ducati

I woke up this morning to a message from a colleague, with a link to a story that linked Royal Enfield to buying Ducati Motor Holding. The story was from a fairly reliable news publication, but the headline read “Royal Enfield Might Consider Buying Ducati Pretty Soon” – the grammarist in me cringed.* “Might consider” is the most nebulous phrase in the English language. Let’s think about that phrase for a moment, as it literally means that you are considering the possibility of considering something. Don’t get me started on the timeliness of “Pretty Soon” in the news realm, as well. Metaphysics and meaningless headlines aside, for our purposes this narrative devolves further in that this story offers nothing new, beyond the story that Reuters published two weeks ago, which set off alarms in the motorcycle industry around the world.

KTM Caught Testing an Electric Street Bike

Spy photos from Austria have caught KTM testing a rather interesting motorcycle – one that does not run on a petroleum-based fuel, but rather it has an electric drivetrain at its core. This isn’t the first time that KTM has experimented with an electric motorcycle, of course, with the KTM Freeride E being available in select markets. However, the machine seen here is a pretty big step forward for the Austrian brand, from its modest electric dirt bike. Using the chassis of a KTM 390 Duke to house the battery, inverter, and motor, KTM’s electric street bike (we’ll call it the KTM E-Duke for now) looks like a rolling mess, but is what you would expect from a project in its early stages of development.

For the Geeks, Your Luke Skywalker HJC Helmet Is Here

I am a solid Star Wars geek, but not in the dress-up and go to a convention sort of way – if you know what I mean. But, this new lid from HJC might have me singing a different tune, as it mimics Luke Skywalker’s X-Wing “Red 5” fighter helmet, in a DOT legal ¾ helmet format. That’s just cool…in a really un-cool sort of way. Based off the budget-friendly HJC IS-5 helmet, this Luke Skywalker replica will cost roughly $180 when it comes out (at a date still to be determined). Additionally, 10 versions of the lid will be signed by Mark Hamill, and auctioned for charity (UNICEF and the Starlight Children’s Foundation), if your geekdom takes you in such a direction (and you have a four-figure wallet).

Hayden: “It’s Clear That There Is A Problem”

Assen had been earmarked as a key round for Honda in its search for competitiveness in WorldSBK. It passed with more confirmation that the team’s struggles will continue. Nine points were all that Nicky Hayden had to show for himself at the end of a trying weekend at the TT Circuit of Assen. The Honda rider was able to show some signs of improved competitiveness at times during the weekend, but overall the same flaws of the Honda Fireblade have been exposed once again. Reliability and inability to bring competitive upgrades to the table cost Hayden dearly at Assen. The week before the Dutch round, the team tested a new engine specification in Portimao and the American came away disappointed with a lack of progress.

The Rise and Fall of Danny Kent

“Danny is probably the most talented rider I have ever worked with,” Peter Bom, Danny Kent’s former crew chief at Kiefer told me several times last year. Bom has seen plenty of talent in his time: he also worked with Stefan Bradl at Kiefer, Chris Vermeulen in World Supersport and World Superbikes, Cal Crutchlow in World Supersport. World champions all, and to this tally he added Danny Kent. Less than a year after helping him win the Moto3 world championship, Danny Kent asked the Kiefer team for a new crew chief, abandoning his collaboration with Peter Bom. Kent felt that Bom had been slow to pick up on the changes in the Moto2 class during Bom’s three years in Moto3. Stefan Kiefer obliged, and Kent started the season with a new crew chief and a Suter Moto2 chassis.

Electric Supermoto Coming from KTM Too?

09/18/2014 @ 5:50 pm, by Jensen Beeler12 COMMENTS

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We already showed you KTM’s two electric dirt bike models, the KTM Freeride E-XC and KTM Freeride E-SX, which feature a 21hp / 31 lbs•ft electric PMAC motor and a swappable 2.6 kWh lithium-Ion battery pack.

The models represent KTM’s rethinking on its electric range, especially when it comes to the current limitations of electric motorcycles, and what the current state-of-technology is in this space.

While the new Freeride E-XC & E-SX show KTM is moving in the right direction, the two models didn’t do a lot for our asphalt-loving hearts here at A&R. Never fear though, as rumors from Italy’s Moto.it peg a supermoto version will debut at INTERMOT.

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KTM E-Speed Available in 2015 – KTM Freeride E in 2014

04/23/2013 @ 10:52 am, by Jensen Beeler3 COMMENTS

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Debuting the KTM E-Speed at the Tokyo Motor Show, the Austrian company seemed to find a renewed interest in electric two-wheelers, which was interesting development since recently KTM CEO Stefan Pierer had dismissed the viability of electric motorcycles, and told Italian journalists that the KTM was scrapping its plans to build an electric dirt bike, the KTM Freeride E.

Taking an about-face from that statement, zie Austrians have green-lit the electric scooter for production, and say that both the KTM E-Speed and KTM Freeride E will be available in European KTM dealerships within the next two years: the Freeride E by 2014 and the E-Speed by 2015.

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Ronnie Renner Rides the KTM Freeride E Electric Dirt Bike

04/04/2013 @ 2:14 pm, by Jensen Beeler4 COMMENTS

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KTM continues to be a puzzlement with its electric motorcycle endeavors. On the one hand, we have CEO Stefan Pierer saying that electrics are too early in their development to be viable machines for consumers; but on the other hand, KTM continues to promote the KTM Freeride E electric dirt bike and even recently debuted the KTM E-Speed electric scooter (no, that wasn’t an April Fools story).

Today we have something from that latter camp of confusion, as KTM rider Ronnie Renner has had a chance to swing a leg over the KTM Freeride E, and the freestyle rider seemed more than pleased with what zie Austrians had created.

Watching the video, it seems a shame to think that KTM could be giving up on this project. Hopefully, it is just a ruse, and the Ready to Race brand is already hard at work on its next electric two-wheeler. In other news, can we get Robbie some street-riding gear? ATGATT up buddy!

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KTM CEO Says It’s Too Soon for Electrics

03/06/2013 @ 3:24 pm, by Jensen Beeler20 COMMENTS

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The first OEM to show a near-production electric motorcycle to consumers, KTM touted at the 2011 EICMA show that as an industry leader in the dirt bike sector, it could ill-afford to stand idly by while other companies explored the development of electric two-wheelers.

Then unveiling the KTM Freeride E concept, KTM said it would trial the machine with a select number of European consumers, before rolling out the electric dirt bike to the masses later in 2013.

With nary an update since then, it would seem that the Austrian company is rethinking its position on electric motorcycles. Talking to Italy’s Motorciclismo, KTM CEO Stefan Pierer spoke of the safety and cost concerns surrounding electrics, and concluded that the timing is still too soon for EV’s to replace petrol-powered machines in the two-wheeled sector.

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Video: KTM Freeride E in Action

06/18/2012 @ 9:17 am, by Jensen Beeler8 COMMENTS

The KTM Freeride E is quite the buzz in the electric world, as it is the first proper electric motorcycle to be announced by an OEM. As it did with its street-bike debut with the RC8, KTM is set to test the market’s waters first with a limited production run of 100 units in 2012, likely to pre-select KTM owners/dealers. Assuming a favorable review, the Austrian brand would then presumably ramp-up production of its €10,000 electric dirt bike.

With 30hp peak & 10hp continuous, the KTM Freeride E boasts four-stroke 125cc specs, albeit on the heavy side with a 204 lbs curb weight. Running time is said to have a 20 minute ride time in the hands of a professional, the KTM Freeride E is rated to last 45 minutes in the hands of an amateur…whatever that means. While the world at large will likely have to wait another year before it can truly asses the KTM Freeride E, we do have at least our first glimpse in the bike’s performance.

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KTM SMX-E Imagined by Piers SP

01/23/2012 @ 12:02 pm, by Jensen Beeler12 COMMENTS

As we already know, the KTM Freeride E will be out in 2012 in limited numbers, as the Austrian brand tests the waters on the electric dirt bike market. Building an electric not because they believe in the technology’s immediate relevancy, but because they believe in its future and want to continue being a market leader, KTM is the first big motorcycle OEM to bring an electric motorcycle to market. Giving Zero Motorcycles (and soon Brammo & BRD) a run for its money, the KTM Freeride E is a modest design with its 30hp (peak) PERM motor and 2.1 kWh battery pack.

As a dyed-in-the-wool street biker, I was a bit disappointed that KTM was only bringing the Freeride E out as a dirt bike, with no supermoto variation available. Thankfully I was not alone in that sentiment, as Kiska Senior Pixel Pusher Piers SP also longed for an electric Austrian backing-it-in machine. The difference of course is that as a blogger, I have no concept of creating something of my own (that’s moto-journo humor right there folks), while Piers SP is a zen voodoo digital samurai (truth). Needless to say, photoshopping ensued.

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The Eleven of 2011 – A Year in Review

01/02/2012 @ 5:27 pm, by Jensen Beeler18 COMMENTS

Well, 2011 as a year is finally over, and for the motorcycling community it was quite a year. As we begin 2012, we here at Asphalt & Rubber are of course not immune to the desire to summarize and highlight the passing of 2011. So we accordingly assembled 11 of the most important events that shaped motorcycling this past year and changed the way the sport, the industry, and the community will grow in the years to come.

Picking only eleven moments in a single year is no easy feat, though some of the events in our selection are obvious choices because of their magnitude. However, some of the less obvious picks (and we are sure there will be suggestions for alternatives in the comments), stem from the theory that 2011 saw moments whose importance has yet to be fully appreciated at this point in time. Enjoy and a Happy New Year to our loyal A&R readers.

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KTM Videos – A Case Study on Promoting a New Motorcycle

11/14/2011 @ 2:34 pm, by Jensen Beeler7 COMMENTS

Loyal readers to Asphalt & Rubber should know by now that on semi-regular basis I like to lambast motorcycle companies, both individually and as a whole, for they’re dismal understanding of what often gets referred to as “new media” (the fact that such a title is applied to a medium that has been in commercial form for over two decades should shed some insight on the situation I’m dealing with here). Now often this tradition of mine revolves around pointing out some of the gems of imagination that emanate from our industry, which in turn leads to me saying things that result in A&R being uninvited to future events held by the company in question. C’est la vie.

Of course if you are not part of the solution, then you are part of the problem. So in the interest of trying to make the world a better place, I’ll offer these three videos by KTM as examples to the companies that have received my ire, and suggest that if you need some inspiration on how put together a rich and compelling video media campaign for a motorcycle you’ve recently launched, then compare and contrast the following with your own work-product in order to highlight your deficiencies.

Lastly, a couple points to ponder. If motorcycles are an aspirational purchase, then put some aspiration into your message. If motorcycles are an expression of individuality, then make sure your bike’s identity shines through. If motorcycles are supposed to be a form of recreation, then better damn well be grinning ear-to-ear after you are done. Videos after the jump.

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KTM Freeride E – OEMs Enter the Electric Motorcycle Fray

11/08/2011 @ 2:59 pm, by Jensen Beeler13 COMMENTS

The writing has been on the wall for sometime now, as the entire electric motorcycle community has been waiting for a major OEM to debut its own electric motorcycle. Answering that call, KTM unveiled at EICMA today the new 2012 KTM Freeride E. Saying that as the leading off-road motorcycle manufacturer (KTM accounts for about 50% of the worldwide dirt bike market), the Austrian motorcycle manufacturer could not afford to sit idly by while other companies innovated in its space.

Built along the Freeride’s ride anywhere mantra, the KTM Freeride E comes with 2.1kWh of battery power on-board, and is powered by a permanent magnet synchronous motor. With a rated output of 10hp, KTM says the electric motor is good for 30hp peak, with a maximum of 300 Volts going through the system. Helped by its small battery size, the Freeride E weighs only 204 lbs and can be recharged off a 220V socket in 90 minutes. As for range, KTM has an interesting rating system for the electric Freeride, quoting a 20 minute ride time in the hands of a professional, while the KTM Freeride E is rated to last 45 minutes in the hands of an amateur.

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LEAKED: KTM 2012-2014 Product Road Map

08/01/2011 @ 11:33 am, by Jensen Beeler11 COMMENTS

The guys at HFL have gotten their hands on what looks like a cameraphone photo of KTM North America’s product road map for the next three model years (actually, it now looks like they just lifted the photo from BARF without giving them credit as having the story first). Showing the bikes that will hit American shores in 2012, 2013, and 2014, we get a glimpse of what new models will grace the showrooms of KTM dealers, as well as which models will be receiving facelifts and revisions. The presentation slide really speaks for itself, but perhaps the most interesting item on the list is what sounds like a 350cc version of the company’s Moto3 race bike (shown above?).

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