Loyal readers to Asphalt & Rubber should know by now that on semi-regular basis I like to lambast motorcycle companies, both individually and as a whole, for they’re dismal understanding of what often gets referred to as “new media” (the fact that such a title is applied to a medium that has been in commercial form for over two decades should shed some insight on the situation I’m dealing with here). Now often this tradition of mine revolves around pointing out some of the gems of imagination that emanate from our industry, which in turn leads to me saying things that result in A&R being uninvited to future events held by the company in question. C’est la vie.

Of course if you are not part of the solution, then you are part of the problem. So in the interest of trying to make the world a better place, I’ll offer these three videos by KTM as examples to the companies that have received my ire, and suggest that if you need some inspiration on how put together a rich and compelling video media campaign for a motorcycle you’ve recently launched, then compare and contrast the following with your own work-product in order to highlight your deficiencies.

Lastly, a couple points to ponder. If motorcycles are an aspirational purchase, then put some aspiration into your message. If motorcycles are an expression of individuality, then make sure your bike’s identity shines through. If motorcycles are supposed to be a form of recreation, then better damn well be grinning ear-to-ear after you are done. Videos after the jump.

2012 KTM 690 Duke Video:

2012 KTM Freeride 350 Video:

2012 KTM Freeride E Video:

Photo/Videos: KTM

  • Ha, ha. If you get uninvited to things then I don’t have a prayer. :D

  • Jake Fox

    Looks like fun! That Freeride E sounds like a RC car.

  • JRl

    I need a lower dirt bike or longer freakin’ legs!

  • Be nice if the free ride ebike was a new product. It’s been “launched” 3 times now, dating back to 2008.

  • Well, I was grinning ear-t0-ear. ‘Course, that may be due to the excellent application of Glitch Mob as background music in addition to the excellent scenes. Go KTM!

  • scott silvers

    I really like the E-Freeride bike video. The 350 video is also great. Both are kinda like daydreams – makes you want to go out and ride [whatever bike you have]. The Duke vid is kinda meh, in comparison – like any other bike preview you’ve seen, only with crappy Eurotrash dance music….

  • Cody

    Does anyone know the price of the Freeride 350?