Not-A-Review: 2015 MV Agusta Motorcycles

As promised, here is the second part of our trip down to Fontana, California to meet with MV Agusta USA, go over the company’s new business plan for not only America, but also worldwide, and to ride the current crop of their 2015 machinery. I should preface right out of the gate that this is not a review in regards as to what you’ve come to expect from Asphalt & Rubber. I am not-so-cleverly calling this a “not-a-review” assessment of MV Agusta’s 2015 models. I say this because we had a very limited amount of time on each bike, as there was roughly 10 machines to divide our attention amongst. Think of this article as not far from someone test riding a bunch of motorcycles at a dealership, with similar duration and limits put in place…except that this someone rides motorcycles for a living.

Analyzing The Ducati Desmosedici GP15

Anyone watching the presentation of Ducati’s 2015 MotoGP bike will have learned two Italian phrases: “Emozionante” and “tanto lavoro”. Both were extremely apt. Getting from where Ducati was to where it is now with the Desmosedici GP15 had needed “tanto lavoro”, a lot of hard work, and they still have “tanto lavoro” ahead of them. The results were “emozionante”, a fantastic word nearer to exciting than emotional. But both exciting and emotional were apt phrases. The sense of eagerness was palpable among Ducati staff at Bologna on Monday. For good reason, the GP15 presented in a long, loud, and rather meandering show is radically different from what came before.

Some Thoughts on MV Agusta & A Story About Two Letters

MV Agusta USA recently invited a slew of journalists down to Fontana, California in order to talk about the company’s new business plan, and to ride its current lineup of motorcycles on the infield course. This article is “Part 1″ of that experience, as I wanted to separate my thoughts on MV Agusta, MV Agusta USA, and the general motorcycling climate into one story, and then have my “not-a-review” of the machines for another article. Got it? Ok, let’s go. It is probably easiest to start with where MV Agusta is as a company. MV Agusta has a started a new three-year business plan, which sees the company pushing into a full-range of motorcycles, pushing outside of its Italian boundaries, and pushing out of the “luxury” brand segment.

Photos: Ducati Desmosedici GP15

The Ducati Desmosedici GP15 is a machine that has been long in the making. It represents Gigi Dall’Igna’s next step forward for the wayward Ducati Corse MotoGP team, and it is the dubious honor of holding the hopes of Ducati fans around the world, who see the machine as the silver bullet that will return Ducati to the forefront of racing prowess — no pressure. The most obvious change that can be seen on the GP15 is the re-routing of the exhaust, with the undertail pipes collecting on the right-hand side of the machine, rather than coming in from both sides and meeting in the middle. Can you spot any other changes in the high-resolution photos after the jump? Let us know in the comments.

Politics & Corruption: Why There Isn’t a Race in Indonesia

If anyone needed any further proof that Indonesia is important to the Japanese motorcycle manufacturers, the fact the Repsol Honda team chose Bali as the location to launch their 2015 MotoGP project should remove any doubt. But if Indonesia is so important to the manufacturers, and to MotoGP, why is there not a race there? Over the course of the MotoGP test at Sepang, I had a few conversations with people on the subject. On the record, the story was always the same: we need a suitable track, and as soon as one exists we will be happy to go there. Off the record, however, they were much less optimistic.

A Requiem for Kenji Ekuan & The Kando of GK Design

Industrial design is not a commonly known, much less well understood, profession. To some it suggests arranging equipment inside factories, to others it means some kind of product engineering. In reality it is the search for, and expression of, human satisfaction in inanimate objects that are mass produced. That’s quite a mouthful, and to the average person it may sound like jiberish written for some pretentious coffee table book, but it is the truth. At least, it is one version of the truth as seen by the GK Design Group of Tokyo, Japan. If you ride motorcycles, then you are intimately familiar with the work of this large and internationally respected studio. Since only its second production bike, the indigenously designed YA-1, every Yamaha motorcycle since 1958 has been crafted by GK.

Are You The MV Agusta F4 RC?

What look to be official photos of the MV Agusta F4 RC have leaked out onto the internet, along with a slide from MV Agusta’s media presentation on the machine. The photos give us our first glimpse into Varese’s homologation special, complete with a special two-can exhaust by Termignoni. The leaked slide confirms some of the numbers being thrown around about the F4 RC, namely that it will have 212hp, 81.86 lbs•ft of torque, weigh 175kg dry, and cost €36,900 (we already know that the MV Agusta F4 RC will cost $46,000 in the USA). Information from a leaked slide last year has already told us that MV Agusta has radically overhauled the F4 RC’s engine, designing a new cylinder heard, new crankshaft, new camshaft, as well as adding bigger fuel injectors, lighter pistons, and titanium connecting rods.

Kenji Ekuan, Designer of the Yamaha VMAX Has Died

Mainstream news is mourning the death of Kenji Ekuan today, as the 85-year-old Japanese industrial designer is one of the most influential artists in Japan’s modern era, and is most well-known for his designing of the iconic Kikkoman soy sauce bottle. Ekuan’s lesser-known works though include a number of motorcycle designs for Yamaha, including the now 30-year-old Yamaha VMAX motorcycle, which makes his passing even more meaningful to motorcyclists around the world. Kenji Ekuan founded GK Industrial Design after WWII, and his company helped shape the way Japan rebuilt itself after the world war.

Ride Review: KTM 1290 Super Adventure

Despite its huge dimensions, not to mention a 30 liter fuel tank, the 2015 KTM 1290 Super Adventure never looks big or bulky. In fact, it is only when you mount the hard luggage that you can tell this bike can really cover long distances. Apart from a dorky little exposed wire from the heated grips near the throttle, the fit and finish is very high-end, especially the integrated curved lighting in the tank — it is quite a sight. At first glance the Super Adventure doesn’t have the massive personality and stance of its German rival, the BMW R1200GS Adventure, but that is in part due to the white color scheme and the absence of the typical beak as a front mudguard. KTM is going about things differently, and that is something that appeals to many riders…including us.

Yamaha VMAX Carbon – Celebrating 30 Years of VMAX

It is hard to believe that the venerable Yamaha VMAX has been around for 30 years (it is even harder to believe that the VMAX has only seen one design revision in that timeframe as well), and so Yamaha is bringing out a special edition model to celebrate this special motorcycle. The 2015 Yamaha VMAX Carbon is exactly as the name implies: a VMAX drag bike laden with lightweight carbon fiber. In total, the VMAX Carbon’s tank cover, front and rear fenders, and side covers are all made from carbon fiber. Yamaha has teamed up with Akrapovic as well, and as such the Slovenian company’s slip-on mufflers complete the exhaust system and the changes to this beastly drag bike.

Electric Supermoto Coming from KTM Too?

09/18/2014 @ 5:50 pm, by Jensen Beeler12 COMMENTS

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We already showed you KTM’s two electric dirt bike models, the KTM Freeride E-XC and KTM Freeride E-SX, which feature a 21hp / 31 lbs•ft electric PMAC motor and a swappable 2.6 kWh lithium-Ion battery pack.

The models represent KTM’s rethinking on its electric range, especially when it comes to the current limitations of electric motorcycles, and what the current state-of-technology is in this space.

While the new Freeride E-XC & E-SX show KTM is moving in the right direction, the two models didn’t do a lot for our asphalt-loving hearts here at A&R. Never fear though, as rumors from Italy’s Moto.it peg a supermoto version will debut at INTERMOT.

KTM E-Speed Available in 2015 – KTM Freeride E in 2014

04/23/2013 @ 10:52 am, by Jensen Beeler3 COMMENTS

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Debuting the KTM E-Speed at the Tokyo Motor Show, the Austrian company seemed to find a renewed interest in electric two-wheelers, which was interesting development since recently KTM CEO Stefan Pierer had dismissed the viability of electric motorcycles, and told Italian journalists that the KTM was scrapping its plans to build an electric dirt bike, the KTM Freeride E.

Taking an about-face from that statement, zie Austrians have green-lit the electric scooter for production, and say that both the KTM E-Speed and KTM Freeride E will be available in European KTM dealerships within the next two years: the Freeride E by 2014 and the E-Speed by 2015.

Ronnie Renner Rides the KTM Freeride E Electric Dirt Bike

04/04/2013 @ 2:14 pm, by Jensen Beeler4 COMMENTS

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KTM continues to be a puzzlement with its electric motorcycle endeavors. On the one hand, we have CEO Stefan Pierer saying that electrics are too early in their development to be viable machines for consumers; but on the other hand, KTM continues to promote the KTM Freeride E electric dirt bike and even recently debuted the KTM E-Speed electric scooter (no, that wasn’t an April Fools story).

Today we have something from that latter camp of confusion, as KTM rider Ronnie Renner has had a chance to swing a leg over the KTM Freeride E, and the freestyle rider seemed more than pleased with what zie Austrians had created.

Watching the video, it seems a shame to think that KTM could be giving up on this project. Hopefully, it is just a ruse, and the Ready to Race brand is already hard at work on its next electric two-wheeler. In other news, can we get Robbie some street-riding gear? ATGATT up buddy!

KTM CEO Says It’s Too Soon for Electrics

03/06/2013 @ 3:24 pm, by Jensen Beeler20 COMMENTS

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The first OEM to show a near-production electric motorcycle to consumers, KTM touted at the 2011 EICMA show that as an industry leader in the dirt bike sector, it could ill-afford to stand idly by while other companies explored the development of electric two-wheelers.

Then unveiling the KTM Freeride E concept, KTM said it would trial the machine with a select number of European consumers, before rolling out the electric dirt bike to the masses later in 2013.

With nary an update since then, it would seem that the Austrian company is rethinking its position on electric motorcycles. Talking to Italy’s Motorciclismo, KTM CEO Stefan Pierer spoke of the safety and cost concerns surrounding electrics, and concluded that the timing is still too soon for EV’s to replace petrol-powered machines in the two-wheeled sector.

Video: KTM Freeride E in Action

06/18/2012 @ 9:17 am, by Jensen Beeler8 COMMENTS

The KTM Freeride E is quite the buzz in the electric world, as it is the first proper electric motorcycle to be announced by an OEM. As it did with its street-bike debut with the RC8, KTM is set to test the market’s waters first with a limited production run of 100 units in 2012, likely to pre-select KTM owners/dealers. Assuming a favorable review, the Austrian brand would then presumably ramp-up production of its €10,000 electric dirt bike.

With 30hp peak & 10hp continuous, the KTM Freeride E boasts four-stroke 125cc specs, albeit on the heavy side with a 204 lbs curb weight. Running time is said to have a 20 minute ride time in the hands of a professional, the KTM Freeride E is rated to last 45 minutes in the hands of an amateur…whatever that means. While the world at large will likely have to wait another year before it can truly asses the KTM Freeride E, we do have at least our first glimpse in the bike’s performance.

KTM SMX-E Imagined by Piers SP

01/23/2012 @ 12:02 pm, by Jensen Beeler12 COMMENTS

As we already know, the KTM Freeride E will be out in 2012 in limited numbers, as the Austrian brand tests the waters on the electric dirt bike market. Building an electric not because they believe in the technology’s immediate relevancy, but because they believe in its future and want to continue being a market leader, KTM is the first big motorcycle OEM to bring an electric motorcycle to market. Giving Zero Motorcycles (and soon Brammo & BRD) a run for its money, the KTM Freeride E is a modest design with its 30hp (peak) PERM motor and 2.1 kWh battery pack.

As a dyed-in-the-wool street biker, I was a bit disappointed that KTM was only bringing the Freeride E out as a dirt bike, with no supermoto variation available. Thankfully I was not alone in that sentiment, as Kiska Senior Pixel Pusher Piers SP also longed for an electric Austrian backing-it-in machine. The difference of course is that as a blogger, I have no concept of creating something of my own (that’s moto-journo humor right there folks), while Piers SP is a zen voodoo digital samurai (truth). Needless to say, photoshopping ensued.

The Eleven of 2011 – A Year in Review

01/02/2012 @ 5:27 pm, by Jensen Beeler18 COMMENTS

Well, 2011 as a year is finally over, and for the motorcycling community it was quite a year. As we begin 2012, we here at Asphalt & Rubber are of course not immune to the desire to summarize and highlight the passing of 2011. So we accordingly assembled 11 of the most important events that shaped motorcycling this past year and changed the way the sport, the industry, and the community will grow in the years to come.

Picking only eleven moments in a single year is no easy feat, though some of the events in our selection are obvious choices because of their magnitude. However, some of the less obvious picks (and we are sure there will be suggestions for alternatives in the comments), stem from the theory that 2011 saw moments whose importance has yet to be fully appreciated at this point in time. Enjoy and a Happy New Year to our loyal A&R readers.

KTM Videos – A Case Study on Promoting a New Motorcycle

11/14/2011 @ 2:34 pm, by Jensen Beeler7 COMMENTS

Loyal readers to Asphalt & Rubber should know by now that on semi-regular basis I like to lambast motorcycle companies, both individually and as a whole, for they’re dismal understanding of what often gets referred to as “new media” (the fact that such a title is applied to a medium that has been in commercial form for over two decades should shed some insight on the situation I’m dealing with here). Now often this tradition of mine revolves around pointing out some of the gems of imagination that emanate from our industry, which in turn leads to me saying things that result in A&R being uninvited to future events held by the company in question. C’est la vie.

Of course if you are not part of the solution, then you are part of the problem. So in the interest of trying to make the world a better place, I’ll offer these three videos by KTM as examples to the companies that have received my ire, and suggest that if you need some inspiration on how put together a rich and compelling video media campaign for a motorcycle you’ve recently launched, then compare and contrast the following with your own work-product in order to highlight your deficiencies.

Lastly, a couple points to ponder. If motorcycles are an aspirational purchase, then put some aspiration into your message. If motorcycles are an expression of individuality, then make sure your bike’s identity shines through. If motorcycles are supposed to be a form of recreation, then better damn well be grinning ear-to-ear after you are done. Videos after the jump.

KTM Freeride E – OEMs Enter the Electric Motorcycle Fray

11/08/2011 @ 2:59 pm, by Jensen Beeler13 COMMENTS

The writing has been on the wall for sometime now, as the entire electric motorcycle community has been waiting for a major OEM to debut its own electric motorcycle. Answering that call, KTM unveiled at EICMA today the new 2012 KTM Freeride E. Saying that as the leading off-road motorcycle manufacturer (KTM accounts for about 50% of the worldwide dirt bike market), the Austrian motorcycle manufacturer could not afford to sit idly by while other companies innovated in its space.

Built along the Freeride’s ride anywhere mantra, the KTM Freeride E comes with 2.1kWh of battery power on-board, and is powered by a permanent magnet synchronous motor. With a rated output of 10hp, KTM says the electric motor is good for 30hp peak, with a maximum of 300 Volts going through the system. Helped by its small battery size, the Freeride E weighs only 204 lbs and can be recharged off a 220V socket in 90 minutes. As for range, KTM has an interesting rating system for the electric Freeride, quoting a 20 minute ride time in the hands of a professional, while the KTM Freeride E is rated to last 45 minutes in the hands of an amateur.

LEAKED: KTM 2012-2014 Product Road Map

08/01/2011 @ 11:33 am, by Jensen Beeler11 COMMENTS

The guys at HFL have gotten their hands on what looks like a cameraphone photo of KTM North America’s product road map for the next three model years (actually, it now looks like they just lifted the photo from BARF without giving them credit as having the story first). Showing the bikes that will hit American shores in 2012, 2013, and 2014, we get a glimpse of what new models will grace the showrooms of KTM dealers, as well as which models will be receiving facelifts and revisions. The presentation slide really speaks for itself, but perhaps the most interesting item on the list is what sounds like a 350cc version of the company’s Moto3 race bike (shown above?).