Report: Honda RC213V-S Priced at ¥20 Million

According to a report made by The Asahi Shimbun, Japan’s second largest daily newspaper, Honda has green-lit the RC213V-S project, with a price tag of 20 million yen — roughly $170,000 USD. The Honda RC213V-S debuted at the 2014 EICMA show, and was as advertised: a MotoGP race bike with lights and mirrors added to it. Honda teased show-goers and the media by say that the RC213V-S model was only a prototype, adding more fuel to the speculation regarding whether the Japanese firm would actually produce the long-awaited model. Since its inception, price figures have been rumored and banded about, almost all of which were in the six-figure category.

Polaris Acquires Electric Motorcycle Business from Brammo

Polaris Industries has acquired the electric motorcycle business from Brammo, Inc. Polaris is also acting as a leading investor in the recapitalization of Brammo, which will enable Brammo to focus exclusively on the design, development, and integration of electric vehicle powertrains. This means that Polaris will takeover building electric motorcycles at its Spirit Lake, IA production facility, and that Brammo will continue developing EV powertrains for Polaris and other OEM partners. According to its press release, Polaris will start production of electric motorcycles in the second half of 2015.

Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Electric Supermoto Coming from KTM Too?

09/18/2014 @ 5:50 pm, by Jensen Beeler12 COMMENTS

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We already showed you KTM’s two electric dirt bike models, the KTM Freeride E-XC and KTM Freeride E-SX, which feature a 21hp / 31 lbs•ft electric PMAC motor and a swappable 2.6 kWh lithium-Ion battery pack.

The models represent KTM’s rethinking on its electric range, especially when it comes to the current limitations of electric motorcycles, and what the current state-of-technology is in this space.

While the new Freeride E-XC & E-SX show KTM is moving in the right direction, the two models didn’t do a lot for our asphalt-loving hearts here at A&R. Never fear though, as rumors from Italy’s Moto.it peg a supermoto version will debut at INTERMOT.

KTM E-Speed Available in 2015 – KTM Freeride E in 2014

04/23/2013 @ 10:52 am, by Jensen Beeler3 COMMENTS

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Debuting the KTM E-Speed at the Tokyo Motor Show, the Austrian company seemed to find a renewed interest in electric two-wheelers, which was interesting development since recently KTM CEO Stefan Pierer had dismissed the viability of electric motorcycles, and told Italian journalists that the KTM was scrapping its plans to build an electric dirt bike, the KTM Freeride E.

Taking an about-face from that statement, zie Austrians have green-lit the electric scooter for production, and say that both the KTM E-Speed and KTM Freeride E will be available in European KTM dealerships within the next two years: the Freeride E by 2014 and the E-Speed by 2015.

Ronnie Renner Rides the KTM Freeride E Electric Dirt Bike

04/04/2013 @ 2:14 pm, by Jensen Beeler4 COMMENTS

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KTM continues to be a puzzlement with its electric motorcycle endeavors. On the one hand, we have CEO Stefan Pierer saying that electrics are too early in their development to be viable machines for consumers; but on the other hand, KTM continues to promote the KTM Freeride E electric dirt bike and even recently debuted the KTM E-Speed electric scooter (no, that wasn’t an April Fools story).

Today we have something from that latter camp of confusion, as KTM rider Ronnie Renner has had a chance to swing a leg over the KTM Freeride E, and the freestyle rider seemed more than pleased with what zie Austrians had created.

Watching the video, it seems a shame to think that KTM could be giving up on this project. Hopefully, it is just a ruse, and the Ready to Race brand is already hard at work on its next electric two-wheeler. In other news, can we get Robbie some street-riding gear? ATGATT up buddy!

KTM CEO Says It’s Too Soon for Electrics

03/06/2013 @ 3:24 pm, by Jensen Beeler20 COMMENTS

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The first OEM to show a near-production electric motorcycle to consumers, KTM touted at the 2011 EICMA show that as an industry leader in the dirt bike sector, it could ill-afford to stand idly by while other companies explored the development of electric two-wheelers.

Then unveiling the KTM Freeride E concept, KTM said it would trial the machine with a select number of European consumers, before rolling out the electric dirt bike to the masses later in 2013.

With nary an update since then, it would seem that the Austrian company is rethinking its position on electric motorcycles. Talking to Italy’s Motorciclismo, KTM CEO Stefan Pierer spoke of the safety and cost concerns surrounding electrics, and concluded that the timing is still too soon for EV’s to replace petrol-powered machines in the two-wheeled sector.

Video: KTM Freeride E in Action

06/18/2012 @ 9:17 am, by Jensen Beeler8 COMMENTS

The KTM Freeride E is quite the buzz in the electric world, as it is the first proper electric motorcycle to be announced by an OEM. As it did with its street-bike debut with the RC8, KTM is set to test the market’s waters first with a limited production run of 100 units in 2012, likely to pre-select KTM owners/dealers. Assuming a favorable review, the Austrian brand would then presumably ramp-up production of its €10,000 electric dirt bike.

With 30hp peak & 10hp continuous, the KTM Freeride E boasts four-stroke 125cc specs, albeit on the heavy side with a 204 lbs curb weight. Running time is said to have a 20 minute ride time in the hands of a professional, the KTM Freeride E is rated to last 45 minutes in the hands of an amateur…whatever that means. While the world at large will likely have to wait another year before it can truly asses the KTM Freeride E, we do have at least our first glimpse in the bike’s performance.

KTM SMX-E Imagined by Piers SP

01/23/2012 @ 12:02 pm, by Jensen Beeler12 COMMENTS

As we already know, the KTM Freeride E will be out in 2012 in limited numbers, as the Austrian brand tests the waters on the electric dirt bike market. Building an electric not because they believe in the technology’s immediate relevancy, but because they believe in its future and want to continue being a market leader, KTM is the first big motorcycle OEM to bring an electric motorcycle to market. Giving Zero Motorcycles (and soon Brammo & BRD) a run for its money, the KTM Freeride E is a modest design with its 30hp (peak) PERM motor and 2.1 kWh battery pack.

As a dyed-in-the-wool street biker, I was a bit disappointed that KTM was only bringing the Freeride E out as a dirt bike, with no supermoto variation available. Thankfully I was not alone in that sentiment, as Kiska Senior Pixel Pusher Piers SP also longed for an electric Austrian backing-it-in machine. The difference of course is that as a blogger, I have no concept of creating something of my own (that’s moto-journo humor right there folks), while Piers SP is a zen voodoo digital samurai (truth). Needless to say, photoshopping ensued.

The Eleven of 2011 – A Year in Review

01/02/2012 @ 5:27 pm, by Jensen Beeler18 COMMENTS

Well, 2011 as a year is finally over, and for the motorcycling community it was quite a year. As we begin 2012, we here at Asphalt & Rubber are of course not immune to the desire to summarize and highlight the passing of 2011. So we accordingly assembled 11 of the most important events that shaped motorcycling this past year and changed the way the sport, the industry, and the community will grow in the years to come.

Picking only eleven moments in a single year is no easy feat, though some of the events in our selection are obvious choices because of their magnitude. However, some of the less obvious picks (and we are sure there will be suggestions for alternatives in the comments), stem from the theory that 2011 saw moments whose importance has yet to be fully appreciated at this point in time. Enjoy and a Happy New Year to our loyal A&R readers.

KTM Videos – A Case Study on Promoting a New Motorcycle

11/14/2011 @ 2:34 pm, by Jensen Beeler7 COMMENTS

Loyal readers to Asphalt & Rubber should know by now that on semi-regular basis I like to lambast motorcycle companies, both individually and as a whole, for they’re dismal understanding of what often gets referred to as “new media” (the fact that such a title is applied to a medium that has been in commercial form for over two decades should shed some insight on the situation I’m dealing with here). Now often this tradition of mine revolves around pointing out some of the gems of imagination that emanate from our industry, which in turn leads to me saying things that result in A&R being uninvited to future events held by the company in question. C’est la vie.

Of course if you are not part of the solution, then you are part of the problem. So in the interest of trying to make the world a better place, I’ll offer these three videos by KTM as examples to the companies that have received my ire, and suggest that if you need some inspiration on how put together a rich and compelling video media campaign for a motorcycle you’ve recently launched, then compare and contrast the following with your own work-product in order to highlight your deficiencies.

Lastly, a couple points to ponder. If motorcycles are an aspirational purchase, then put some aspiration into your message. If motorcycles are an expression of individuality, then make sure your bike’s identity shines through. If motorcycles are supposed to be a form of recreation, then better damn well be grinning ear-to-ear after you are done. Videos after the jump.

KTM Freeride E – OEMs Enter the Electric Motorcycle Fray

11/08/2011 @ 2:59 pm, by Jensen Beeler13 COMMENTS

The writing has been on the wall for sometime now, as the entire electric motorcycle community has been waiting for a major OEM to debut its own electric motorcycle. Answering that call, KTM unveiled at EICMA today the new 2012 KTM Freeride E. Saying that as the leading off-road motorcycle manufacturer (KTM accounts for about 50% of the worldwide dirt bike market), the Austrian motorcycle manufacturer could not afford to sit idly by while other companies innovated in its space.

Built along the Freeride’s ride anywhere mantra, the KTM Freeride E comes with 2.1kWh of battery power on-board, and is powered by a permanent magnet synchronous motor. With a rated output of 10hp, KTM says the electric motor is good for 30hp peak, with a maximum of 300 Volts going through the system. Helped by its small battery size, the Freeride E weighs only 204 lbs and can be recharged off a 220V socket in 90 minutes. As for range, KTM has an interesting rating system for the electric Freeride, quoting a 20 minute ride time in the hands of a professional, while the KTM Freeride E is rated to last 45 minutes in the hands of an amateur.

LEAKED: KTM 2012-2014 Product Road Map

08/01/2011 @ 11:33 am, by Jensen Beeler11 COMMENTS

The guys at HFL have gotten their hands on what looks like a cameraphone photo of KTM North America’s product road map for the next three model years (actually, it now looks like they just lifted the photo from BARF without giving them credit as having the story first). Showing the bikes that will hit American shores in 2012, 2013, and 2014, we get a glimpse of what new models will grace the showrooms of KTM dealers, as well as which models will be receiving facelifts and revisions. The presentation slide really speaks for itself, but perhaps the most interesting item on the list is what sounds like a 350cc version of the company’s Moto3 race bike (shown above?).