Goodbye Husqvarna Nuda, We Hardly Knew Thee

Stefan Pierer’s acquisition of Husqvarna continues to baffle me. You will note I say Pierer, and not KTM, bought Husqvarna, since the Austrian CEO used Pierer Industrie AG in the transaction as a means to help side-step European antitrust issues. After all, we can’t have Europe’s largest dirt bike manufacturer, nay largest total motorcycle manufacturer, gobbling up even more brands in the two-wheeled world. But, I digress. Developing three road bikes (Husqvarna Nuda 900, Husqvarna Strada 650, & Husqvarna Terra 650), with three more concepts waiting in the wings (Husqvarna Moab, Husqvarna Baja, & Husqvarna E-G0), it is with even more confusion that we learn that Pierer & Co. intend to kill the Husqvarna Nuda project and its other street siblings.

Q&A: Yukio Kagayama Talks About the Upcoming Suzuka 8-Hour with Kevin Schwantz & Noriyuki Haga

In case you missed the story last week, Kevin Schwantz is preparing to race in this year’s Suzuka 8-Hour endurance race. For the race, Schwantz will be riding on a team formed by Yukio Kagayama, who in addition to having raced in the MotoGP, World Superbike, and British Superbike Championships, is also a previous Suzuka 8-Hour winner with the Suzuki Endurance Race Team (also joining the three-rider team Noriyuki “Nitro” Haga). Releasing a Q&A about his team’s Suzuka 8-Hour entry, Kagayama-san walks us through how the team came together, what equipment the riders will use, and his outlook on the team’s competitiveness.

KTM RC4 Concept by Luca Bar Design

A single-cylinder hooligan-maker, the KTM 690 Duke is 330 lbs (curbside without fuel) and 67hp of two-wheeled fun, and we hope that the Austrians bring the KTM 690 Duke R our way as well. While we are on the topic of things missing from KTM’s American line-up, a decent supersport is painfully obvious, yet we can’t see the folks at KTM following the paths of other brands. That’s where our friend Luca Bar comes to mind with his latest concept: the KTM RC4. Using the KTM 690 Duke platform and its LC4 engine, Bar has designed a super-single full-fairing sport bike that takes the Austrian company’s “Ready to Race” DNA and applies it to an idea that is not all that disimilar to the Ducati Supermono.

Q&A: Claudio Domenicali Talks Frameless Chassis, Sacred Cows, & The Future for Ducati

When I sat down with Claudio Domenicali at the Ducati 1199 Panigale R launch, the now-CEO of Ducati Motor Holding was still just the General Manager of the Italian motorcycle company. Four weeks after our interview though, Gabriele del Torchio would leave Ducati for Alitalia; and Domenicali, a 21-year veteran of both the racing and production departments of Ducati, would take his place at the top of Italy’s most prestigious motorcycle brand. After reading our interview from Austin, Texas after the jump, I think you will agree too.

Is Yamaha Using A Seamless Gearbox? The Data Says No

That Yamaha is working on a seamless gearbox is no secret, with Yamaha’s test riders currently racking up the kilometers around tracks in Japan. Recently, however, Spanish magazine SoloMoto published an article suggesting that Yamaha has already been using its new seamless gearbox since the beginning of the season. My own enquiries to check whether Yamaha was using a seamless gearbox or not always received the same answer: no, Yamaha is not using the seamless gearbox. To test this denial, I went out to the side of the track on Friday morning at Jerez to record the bikes as they went by.

OCC Coming Back to TV? — Universe Collapses in on Self

After a very public father/son break-up between Paul Teutul Sr. and Paul Teutul Jr., a steroid-ring scandal involving Paul Sr., and finally a bankruptcy proceeding, it appears that Orange County Choppers is the impossible to kill multi-headed hydra of doom that we all knew it was, as the custom chopper shop is once again headed to the small screen and recruiting some talent, on and off the show. Looking for “someone who will work alongside Paul Senior, running the shop and helping build some of the best custom motorcycles in the world,” OCC says it will be back on television with a new show later this month. Please for the love of god, will someone give this man the attention he craves so dearly??! Or, just shoot us in the face.

Alstare Superbike Concept by Team Alstare

We love us some concept bikes here at Asphalt & Rubber, and we have featured more than a few pieces of stunning design and imagination on our pages. Though, we can’t remember the last time one of these works of art were brought to us by a legitimate racing team, but that is what we have here with the Team Alstare Superbike Concept. A nod to the former Suzuki team’s return to the World Superbike Championship as the Ducati factory squad with Carlos Checa and Ayrton Badovini, Alstare has enlisted the help of designer Serge Rusak of Rusak Kreaktive Designworks to ink the shape of its futuristic Superbike concept, while Tryptik Studios handled the 3D modeling prowess.

Transcript: The Gay Question at Jerez

If you didn’t watch Thursday’s pre-event press conference for MotoGP at Jerez, it is worth a viewing right to the end (assuming you have a MotoGP.com account). Building off the news about the NBA’s Jason Collins coming out as gay in a self-written feature in Sport Illustrated, my good colleague David Emmett had the courage to inquire about the culture and acceptance of the MotoGP paddock for homosexual riders. For the sake of accuracy, after the jump is a full transcript of David’s question, as put to riders Cal Crutchlow, Jorge Lorenzo, Marc Marquez, Andrea Dovizioso, Stefan Bradl, and Scott Redding, as well as those riders’ responses to David’s inquiry.

2014 Suzuki GSV-R Spotted Again

News that Suzuki plans on returning to the MotoGP Championship in 2014 should be old information for dedicated Asphalt & Rubber readers, and the Japanese company’s inline-four race bike was already spotted doing test laps last year by the eager eyes at Cycle World. Well the American print-mag has another set of eyebrow-raising high-quality photos of the 2014 Suzuki GSV-R to mull over from the Motegi race track, along with some technical insights provided by the venerable Kevin Cameron.

BMW F800GS Adventure – Germany’s Middleweight ADV

A surprise addition to BMW Motorrad’s 2013 model line-up, zie Germans have announced a new middleweight adventure-tourer, the 2013 BMW F800GS Adventure. Like its larger predecessor, the BMW F800GS Adventure is a more travel-ready and off-road capable build of the recently updated BMW F800GS motorcycle. Featuring a larger windscreen, panniers, and a bigger fuel tank capacity (2.1 gallons larger, for a total of 6.3 gallons of fuel), the BMW F800GS Adventure keeps the same 85 hp, liquid-cooled, 798cc, parallel-twin engine found on the F800GS, as well as the same chassis configuration. Pricing in the US will be $13,550 for the base model BWM F800GS Adventure.

KTM Videos – A Case Study on Promoting a New Motorcycle

11/14/2011 @ 2:34 pm, by Jensen Beeler7 COMMENTS

KTM Videos   A Case Study on Promoting a New Motorcycle KTM Freeride E 635x422

Loyal readers to Asphalt & Rubber should know by now that on semi-regular basis I like to lambast motorcycle companies, both individually and as a whole, for they’re dismal understanding of what often gets referred to as “new media” (the fact that such a title is applied to a medium that has been in commercial form for over two decades should shed some insight on the situation I’m dealing with here). Now often this tradition of mine revolves around pointing out some of the gems of imagination that emanate from our industry, which in turn leads to me saying things that result in A&R being uninvited to future events held by the company in question. C’est la vie.

Of course if you are not part of the solution, then you are part of the problem. So in the interest of trying to make the world a better place, I’ll offer these three videos by KTM as examples to the companies that have received my ire, and suggest that if you need some inspiration on how put together a rich and compelling video media campaign for a motorcycle you’ve recently launched, then compare and contrast the following with your own work-product in order to highlight your deficiencies.

Lastly, a couple points to ponder. If motorcycles are an aspirational purchase, then put some aspiration into your message. If motorcycles are an expression of individuality, then make sure your bike’s identity shines through. If motorcycles are supposed to be a form of recreation, then better damn well be grinning ear-to-ear after you are done. Videos after the jump.

2012 KTM 690 Duke Video:

2012 KTM Freeride 350 Video:

2012 KTM Freeride E Video:

Photo/Videos: KTM

Comment:

  1. Ha, ha. If you get uninvited to things then I don’t have a prayer. :D

  2. Jake Fox says:

    Looks like fun! That Freeride E sounds like a RC car.

  3. JRl says:

    I need a lower dirt bike or longer freakin’ legs!

  4. Jason says:

    Be nice if the free ride ebike was a new product. It’s been “launched” 3 times now, dating back to 2008.

  5. DeezToolz says:

    Well, I was grinning ear-t0-ear. ‘Course, that may be due to the excellent application of Glitch Mob as background music in addition to the excellent scenes. Go KTM!

  6. scott silvers says:

    I really like the E-Freeride bike video. The 350 video is also great. Both are kinda like daydreams – makes you want to go out and ride [whatever bike you have]. The Duke vid is kinda meh, in comparison – like any other bike preview you’ve seen, only with crappy Eurotrash dance music….

  7. Cody says:

    Does anyone know the price of the Freeride 350?