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April 2010

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There is no doubt at this point that Harley-Davidson needs to engage new markets and customers in order for the company to continue to succeed. Along this vein, the Milwaukee brand recently retained the services of Sassenbach Advertising to help push the biker message out onto the internet. With virtually no budget, a computer, and a webcam, the German ad agency engaged over 170,000 people per week with the Harley-Davidson brand message “Sorry I’m on the Road” on Chatroulette, the latest internet craze.

Topically Moto Morini has been in the news lately with its rumored saving from the dustbin by Paolo Berlusconi, and as such Oberdan Bezzi has inked another sketch that sees the Italian manufacturer linking up with Bimota to create the MMB1, the first Moto Morini powered Bimota motorcycle. The pairing seems a bit odd, as Moto Morini isn’t exactly known for its amazing motor design, although we are a sucker for a good v-twin here at A&R. Additionally, Bezzi’s design reminds of sketches of his that we’ve seen before, surely in his imaginary world Bimota would find a new vein of motorcycle design to explore Moto Morini with?

This weekend France played host to the FIM’s first round of the e-Power Championship, which took place in Le Mans. Starting before the Le Mans 24 Hours Endurance World Championship race, only five riders took to the starting line, with Belgian rider de Ridder not making it to venue. Taking the first win in the FIM’s first zero-emission motorcycle race was Thomas Betti, the son in the father-son duo of Betti Moto.

As a California native, I’ve always wanted to ride around Laguna Seca on a sportbike. However my passion for track riding didn’t manifest itself until I moved away from the Golden State to Pennsylvania, making a Seca track day all but implausible. Having just moved back into California, and the warm weather finally upon us here in the San Francisco area, track days and Seca have been on my mind. So when Michael Czysz, Lead Instructor at the Skip Barber Superbike School (and of MotoCzysz fame) shot me an email asking me if I wanted to ride for two days around the fabled circuit and take Skip Barber’s two-day superbike course, I of course took him up on the offer. With perfect 70°F weather, I made my way to the Californian coast, ready to take on The Corkscrew with the brand new 2010 KTM RC8 motorcycle and with the help of Skip Barber’s instructors.

I’ve always heard how Laguna Seca is a special track, and how technical the course is on a motorcycle (or any vehicle for that matter). Driving into Monterey from Salinas, you get about half the distance between the two cities when the track entrance jumps up on you. Most tracks you can see for miles as you approach them, but Laguna Seca is nestled behind a hillside from the roadway, and sits inside a Monterey County park. This topography not only provides a scenic venue to enjoy when you’re not going full-throttle around the race track, but also accounts for Seca’s 300′ change in elevation as you go through the 11 turns that comprise the circuit.

Driving into the park I can already feel my nerves acting up. I went through eight years of competitive sailing, two Junior Olympics, and three Nationals with this same physiological response. On a typical track day this sensation would subside after my first session, and be greatly reduced after the first full-pace lap, but upon entering into the Skip Barber office the apprehension quickly disappears.

UPDATE 2: Ducati has just informed us that the Monster 796 is being considered an early 2011 model year motorcycle, we’ve update our post to reflect this.

UPDATE: Pricing for the 2011 Ducati Monster 796 will be $9,995 in the USA.

The rumor floodgates were wide-open this weekend about a possible late model entry by Ducati that would see the Italian company add a Monster 796 to its 2010 model lineup. We can now confirm that the 2011 Ducati Monster 796 has been added to the Monster product line, and will fit in-between the 696cc and 1100cc versions of the Monster.

The impetus for this late addition is reportedly because of poor sales in the 1100cc range of Monsters, which has prompted Ducati to further segment the line-up with a middle offering. The Monster is actually Ducati’s best selling line of motorcycle, and the brand is keen to maximize its return on the newly updated design, and is seemingly pinning its hopes on this late entry. Video, photos, and more of the 2011 Ducati Monster 796 below.

While the video of MotoCzysz putting their new D1-10 electric motor up on the dyno is not terribly captivating (it’s hard to see anything really moving since all the fun bits are inside the motor’s casings), the performance figures the company quotes surely are impressive. The liquid-cooled IPM motor makes 250lbs•ft of torque, generates over 100hp, and employs a proprietary cooling system to allow a higher percentage of that peak power to be used over extended periods of time. This is particularly important because of the large gap between peak power figures and sustainable power figures in the electric motorcycle world, with the latter being the more important figure to quote.

While Icelandic volcanic ash from Eyjafjallajökull grounded flights all over the world (most noticeably in northern Europe), the impact to motorcycling seemed negligible. However with the Japanese GP at Motegi scheuled for this weekend, Dorna quickly realized that teams would not be able to leave European airspace to setup camp in Japan for the next round of MotoGP. As such Dorna and the IRTA have postponed the Japanese GP, and rescheduled the event for Octoberd 3rd, between the Aragon and Malaysian GP’s.

Next up on our diatribe of motorcycle marketing gone bad, we have Italian manufacturer Aprilia Motorcycles. In an attempt to latch onto this whole “internet” thing they’ve been hearing people talk about outside of the office, the Piaggio Group member has discovered the FaceTubeSpace’s of the .com revolution as a great marketing medium. Hoping for just one killer hit on the interwebs, we have the following video, aptly titled “Aprilia Dorsoduro 750 Factory viral”, which clearly shows the intent behind its production.

Aprilia, here’s a free tip: viral videos historic never include the word “viral” in the title. The video isn’t a bad concept at all (does everyone get the part about how riding the Dorsoduro Factory is like a roller-coaster?), and we love the 2010 Aprilia Dorsoduro Factory as a bike, but with low production budgeting, and 300 views as of this writing, we’re thinking this advertisement isn’t quite living up to its hype. Check the video out after the jump (and be sure to send it to all your friends).

Available in Japan this December, Honda has announced it’s first electric two-wheeler: the EV-neo.

An electric scooter with under 20 miles of range (30km according to Honda), the EV-neo is pitched as an urban business scooter. It takes only four hours to charge the EV-neo’s Toshiba sourced Li ion batteries with a 100 volt source (an 80% charge can be achieved within 20 minutes if a 220 volt source is used!).

While electric scooters are certainly nothing new, and not likely to be of hugest interest to hardcore riders in the United States, what’s really compelling by the EV-neo is the fact that owners will have to lease the scooter, instead of outright buying it.

This rumor just doesn’t want to die (maybe there’s some truth in it then?), but talk continues about a possible Volkswagen motorcycle. This time the speculation centers around NSU an old german brand that VW bought back in the 1960’s. Known for its wankel-style rotary motors, NSU was the world’s largest motorcycle manufacturer in 1955, but sadly went out of business in 1969 when the failing brand (primarily due to its automobile division) was acquired by Volkswagen, never to be seen again or so it would seem.

After his race as a fully-inducted MotoGP racer, OnTheThrottle got a chance to talk to Ben Spies about his first race under the lights of Qatar and as a full-fledged GP racer. Spies talks about qualifying etiquette, the difference in style between WSBK and GP bikes, and how he feels he’s stacking up against the competition. See Ben explains all this and take questions from OTT’s live audience in their video interview after the jump.