There is no doubt at this point that Harley-Davidson needs to engage new markets and customers in order for the company to continue to succeed. Along this vein, the Milwaukee brand recently retained the services of Sassenbach Advertising to help push the biker message out onto the internet. With virtually no budget, a computer, and a webcam, the German ad agency engaged over 170,000 people per week with the Harley-Davidson brand message “Sorry I’m on the Road” on Chatroulette, the latest internet craze.

Known better for naked men asking for pictures of women’s naked body parts, chatroulette randomly connects strangers via webcam where they can see each other, interact, and at the very least demand a boob shot. With some interesting demographics and statistics comprising your typical chatrouletteer, Sassenbach clearly saw an overlap with the Harley-Davidson target audience: single men who hang-out online hoping to see naked women there as well.

This is either the most horrible plan executed extremely well, or a great media scheme gone horribly, horribly, horribly wrong. We really can’t tell right now, and that’s sort of the interesting part.

Check out the video below that Sassenbach put together. We feel sorry for the poor bastard who had to waddle throw hours of penis videos to find these clips. But on the flip side, 150,000 impressions in a week for basically nothing? Not a bad deal until you factor in the ad agency’s retainer fee.

Source: Bikes in the Fast Lane

  • Greminn

    Lame. Totally, totally lame.

  • Silvercbr

    Where are all the videos of people giving the one finger salute? I bet there were a lot of those considering HD just wasted people’s time when they connected to their chat room.

  • OhioFan

    What a bunch of crap. Harley could only wish this was true. The typical Harley rider is not a computer savvy person in there 20’s or 30’s. Try a person in there 50’s or 60’s who could care less about a computer and more about putting on there pirate outfit and making obnoxious noise on there outdated Harley.

  • Francois

    I think it’s a nice idea, I mean… HD seriously needs to get in touch with more and more people to get at least some of them to become new customers. This is a way to remind people that Harley still exist and put Harley in their mind. On that I think it’s a winning campaign and with very little cost like the challenge was, and with a surprising contact like that (you expect to see a flipping dick after all) you’re more likely to talk about it to your friends, so it spread the message even more than just the chatroulette crowd.

  • I don’t think it’s a very good idea and certainly not very effective but it costs next to nothing to implement gets HD toes wet with the younger generations.

    Again, I don’t think “targeting” random people on a perv cam is the way to reach the demographic that HD wants to capture. Build a great bike, sing its praises and more importantly show others (of that same demographic) singing its praises.

    Companies are trying to be too clever and cute with their advertising. Get back to basics.

  • Zed

    I never heard of this site. The link provided indicates 13% pervs, so it is not as bad as I thought it would be based on the comments above. The internet lifting the “anonymous” curtain could be very interesting to social networking.

    Bike advertising? not sure, but the 89% male stat provided in the link above is a fantastic start for an ad company contracted by HD. HD hasn’t been about great products on their own for some time (without factoring in the image)

  • Spam advertising on the largest Internet masturbation site?

    I hope chatroulette sent them a bill for services rendered.

    Way lame.

  • Ok, and double yes !