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April 2010

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How important is the 2010 Ducati Multistrada 1200 to the Italian company? Consider this, despite releasing a bevy of new and revised motorcycles for the 2010 model year, only the Multistrada 1200 has seen the Bologna company bend over backwards to market its sport-tourer with a bevy of videos. Part of this is due to the extra pocket change seen in the adventure segment of motorcycling, but an even more important reason for Ducati’s aggressive media push is the need for the Italian brand to stand for something more than just expensive sport bikes.

Before there were Hypermotards and Multistrada 1200’s, Ducati still saw the lion’s share of its sales come from the Monster line, despite the company being better known for its Superbike line. Unlike some other companies, Ducati was fortunate enough to realize that you can’t play in only one market segment, and began looking for new ways to expand it’s product lineup…thus the Multistrada 1200 was born. In an effort to keep up with all the marketing around the beak-nosed bike, we’ve compiled all of the Ducati Multistrada 1200 videos we could find, so sit back, grab a beverage, and enjoy them after the jump.

The electric sportbike season is rapidly approaching us, and the first event is the FIM’s e-Power Championship race at Le Mans. With six bikes and five teams on the entry list, the race will be sparse with entrants and could see the field shrink further if rumors are right that suggest one bike might be jumping ship to the Italian TTXGP series. Despite all this, the FIM’s first race has a great venue. Set to take place April 16th, the e-Power Championship launches just ahead of the 24 Hours of Le Mans World Endurance Championship race in Sarthe, France.

Quirky Italian motorcycle manufacturer Moto Morini has reportedly been saved from the chopping block by Paolo Berlusconi. If that names rings a bell, it should because Berlusconi is the brother to Italy’s Prime Minister, and owns Garelli scooters. The Italian businessman has also been recently linked to acquiring MV Agusta, which if both transactions go through could see Berlusconi owning the parts of a formidable Italian motorcycle company. Berlusconi has reportedly made a €2.9 million offer for Moto Morini which includes the company name, infrastructure, and rights to past and future product lines.

We here at Asphalt & Rubber love Leslie Porterfield. She’s the Queen of Speed, Maven of Two Wheels, and Temptress of the Salts. OK, ok, she’s also blonde and leggy, and while the prior titles are important it’s this latter quality that photographer Markus Hofmann was after when he took Porterfield to BMW’s wind testing facility outside of Munich, Germany. You may remember Hofmann from such other confusing couture meets motorcycle Bavarian ad campaigns as cheetahs with models, helicopters with…well…more models that feature the 2010 BMW S1000RR.

Finishing the end of a limited-production run of 1,500 motorcycles, only eight Ducati Desmosedici RR motorcycles remain in the United States as Pro Italia of Glendale, CA just took delivery of the last Desmo that will hit US shores from Bologna. The venerable GP replica that a common man can own made quite a stir when it was announced, and speculation has already begun about a successor for the RR. Will the next incarnation (if there is one) be an 800cc version? Or well Corsa Rosa wait for MotoGP’s switch back to 1000cc’s?

Nicky Hayden practices what he preaches, that is to say he wears all his gear all the time. In this PSA for Indiana riders, Hayden gets a little tongue in cheek when he laments about some crashes not being your fault, with the appropriate footage of Hayden getting taken out by de Angelis at the San Marino GP showing on the screen. The message of course is clear and important, and Hayden has certainly seen some nasty crashes in just one year’s time. Check the video after the jump.

MotoGP action is finally back and the 2010 season was underway at Qatar this weekend. With three-time Qatar GP winner Casey Stoner sitting on the pole position, and all eyes were on the Australian for a fourpeat. But with the Fiat-Yamaha contingency on front row with Stoner, the Ducati was sure to have some competition. Stoner would find pressure from all corners though, as riders from the second and third row would shine under the Losail circuit lights during this season opener. Click through for a full race report.

The clock is ticking on how long this video will last (although WSBK is noticably better about social media this season compared to last year), but here is what little footage that shows the Simon Andrews/Vittorio Iannuzzo crash from Race 2 at Valencia. Both riders were invovled in an incident down the Valencian front straight on the 4th lap of the race. With Andrews being thrown into the pit wall, and Iannuzzo collapsing off his bike further down the track, race officials made the prudent decision to flag the race moments later. Check the video after the jump.

After an early race crash that saw the red flagging of Race 2, the second race at Valencia had to be restarted and decided under aggregate time. With only a few hundreths of a second deciding the race winner, there certainly was plenty of race drama finishing out the Spanish stop in the WSBK tour. With some surprise finishers in this race, you’ll be disappointed if you didn’t see it yourself.

World Superbike headed to Valencia, Spain this weekend for the third round of the WSBK season. With a strong Superpole by Cal Crutchlow, all eyes were on the Sterilgarda Yamaha to see if a surprise victory would occur. With the Championship heating up as riders are vetted into place, Valenica would prove to be a battlefield this weekend with more than one rider firing a warning shot across the proverbial bows of their competitors, signaling their intention to compete.