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Editor’s Note: This guest post by David Emmett was originally posted on his site MotoMatters under the title of “Editor’s Blog: Old And New – How Media Is Changing”. We thought Emmett was so on-point with his assessment of the use of the internet and social media in motorcycle racing, and the industry as a whole, that we asked him to reproduce his post here on Asphalt & Rubber. To put his post in complete context, Emmett just finished working this weekend as Fiat-Yamaha’s live blogger during the Qatar GP, where he wrote, tweeted, and hustled his way around the MotoGP paddock as the only online journalist with a permanent Dorna press pass. For more of an account of his time in Qatar, and for all your other racing news needs, you should visit his site at MotoMatters.com (after first reading Asphalt & Rubber first of course).

The comment that I have probably received most since I started this blog was “I want your job!” And frankly, I have to pinch myself to see if this is still all really happening, so it is a sentiment I can completely understand. Being allowed to work in the MotoGP paddock and up in the press room feels like a genuine privilege, and being surrounded with people who share the same passion is truly remarkable.

I often wonder at how this all came about. Just over four years ago, I posted a season preview on the Adventure Rider motorcycle forum, and now, I learned today, I am the first journalist from an online publication ever to receive a permanent pass from Dorna. In the intervening years I have worked hard both to keep learning as much as I can about racing, and communicate my passion for the sport to a wider audience. It has cost me blood, sweat, tears, and more money than I like to think about, but all these would have been to no avail if it wasn’t for one factor: The Internet.

Along with the MotoGP and 125GP qualifying events, Qatar is playing host this weekend to the first running of the Moto2 race class, which is replacing the 250GP race action from this day forward. 41 riders were on hand for qualifying on Saturday, and despite the large field of entry, only 4.4 seconds separates all these racers (3.5 seconds if you drop Bernat Martinez and his last position Bimota). While the names may be unfamiliar, the racing is sure to be extremely close (we can’t even fathom what Turn 1 is going to look like).

The 2010 MotoGP season is officially underway as riders took to he track tonight to qualify for tomorrow’s race. Under the lights, riders enjoyed weather that had noticeably less humidity than at the track’s pre-season testing just three weeks ago. With a bevy of new riders, many were curious to see how these MotoGP rookies would fare in the big show, but it was the usual suspects who took all the spotlight.

While the MotoGP season kicks off this weekend, World Superbike is making its third stop of the 2010 season, this time at Valencia Spain. Winning his second Superpole of the season, Cal Crutchlow from Yamaha Sterilgarda put his Yamaha R1 into the #1 position. Followed by town favorite Carlos Checa (2nd) and Max Biaggi (3rd). The trio of riders have been very strong so far this year, which the same cannot be said for the factory-backed Xerox Ducati team. Both Haga (11th) and Fabrizio (10th) found themselves knocked out of qualifying after Superpole 2.

The MotoGP season is kicking off this weekend at Qatar. The oddity of the night race is good news for us Americans, as the race will hit the airwaves at a semi-decent hours. Accordingly, SPEEDTV will kick-off the season with a 1PM PST (4PM EST) live broadcast of the Qatar round.

“In addition to the international feed shared by all partners, SPEED will produce SPEED-specific features, interviews and graphic enhancements,” said Rick Miner, SPEED SVP of Production & Network Operations. “We are really stepping up the presentation for the American audience.”

Commentary will come from Greg Creamer as the in-studio host for SPEED, and Nick Harris will handle the play-by-play for the international feed. Providing analysis is Ian Wheel, with Gavin Emmett reporting from the pits. For 90% of race enthusiasts this means simply the absence of Greg White. Time and schedule of races after the jump.

Our friends from over at RareSportBikesForSale.com have tipped us off that Motorrad Hertrampf in Northern Germany, a Bimota, MV Agusta, and Cagiva dealer, has just posted a for sale ad on Jameslist (yes, the German rip-off of Craigslist), where they are offering a 2010 Bimota HB4 for sale. That’s right for €169,000 (without VAT), you too can own your very own Moto2 race bike complete with 145hp Honda 600cc power plant, and all the Italian goodness you’d expect from Bimota. You’ll just have to wait 10 weeks for the Italian firm to build it from the time you pay your deposit.

Nobody in MotoGP has the Losail Circuit’s number better than Casey Stoner. The Australian rider has won the last three races at the Qatar track (read: has won half of all of the GP races at Qatar), and once again seems to be leading the field this year as Free Practice for the MotoGP opener has just concluded. Sitting down with a track diagram in hand, Stoner takes us through some of his notes on the track.

That’s right your favorite motorcycle show to hate, American Chopper, is back on TLC for another season, this time pitting father against son. American Chopper: Senior vs. Junior centers around both Paul Sr. and Paul Jr. building motorcycles in a sort of head-to-head competition. The father-son duo hasn’t spoken in over a year, which has created a great deal of drama in what was hailed as the last season of the original show. It looks like that drama is set to return to a television near you.

What do you get when you take some of the tastiest aftermarket bits for the 2010 Ducati Streetfighter and stick them on the bike of year for 2008?…well we think that answer is apparent. With a killer custom paint job, Ducati performance parts, and some of the latest pieces from Rizoma for the Streetfighter, this bike is a stunner. We just got some ideas for our office SF, how about you? Check out all the photos after the jump.

Asphalt & Rubber regulars should know by now that we sometimes like to take the press materials a company sends us, and “spice them up a bit” when we think they’re lackluster or too fluffy about the product being pitched. Our goal with these satirical works isn’t to poke these companies in the eye, but instead to say, “Hey, we know you can do better. Here’s an example that shows how your marketing materials could be worse than they already are, but still manage to engage your end customer more effectively.” With this in mind, we present the Kawasaki ZX-6R drinking game: the happy merger of the worlds most boring commercial, with America’s favorite college dorm room time waster. Click past the jump to play.

35 motorcycles, 7 model lines, 4 chassis, 3 motor families, & 1 market segment, that’s Harley-Davidson’s product line by the numbers. Where many large production motorcycle companies might have 30 or so motorcycles that span the entire gamut of motorcycling’s different sub-markets, Harley-Davidson has put all of its eggs in the heavy cruiser market. This singular pursuit of one market segment has not only been the cause for Harley’s success, but also a significant contributing factor to the company’s recent downfall, which has led to a recently rumored leveraged buyout.

As the old idiom goes, one should not put all their eggs in one basket, which is exactly the faux pas being committed here by Harley-Davidson in its product offering. Businesses, especially public ones, should always have an eye on sustained long-term growth, and a key element to that goal is a well-diversified position in their appropriate industry. Taking this lens and applying it to Harley-Davidson, one can immediately see a portfolio that has been extensively mismanaged by focusing on only one segment of the total motorcycle industry: the heavy cruiser market.

What this has effectively created is a motorcycle company that looks like Alfred Hitchcock’s take on Baskin Robins: 31 flavors, but they’re all Rocky Road.