At the AMA Supermoto Season-Opener in Bakersfield

It all started with the Superbikers. As a young man growing up in the late 70s, there were only three network TV stations for me to watch, and unlike today, motorsports programs were few and far between. Other than the Indy 500 and the occasional airing of stock car racing, motorsports just weren’t on the air very often. During one serendipitous Saturday, I happened upon ABC’s Wide World of Sports. And on that particular day, they were airing the Superbikers. Looking back, the influence that program had on the rest of my motorcycling life is immeasurable. An unusual combination of road racing, dirt track, and motocross, the Superbikers showcased racers I had only read about in the motorcycle magazines.

The WorldSBK Season So Far: Yamaha & Honda

While it has hardly been surprising to see Ducati and Kawasaki maintain their position as the dominant forces at play in WorldSBK, the battle for best-of-the-rest has been an interesting subplot for 2017. Over the course of the opening three rounds of the campaign, the form of Honda and Yamaha has been marked by their stark contrast in fortunes. Last year, Honda had been a podium and front-row regular as the season moved into the European swing, and Yamaha looked to be clutching at straws and looking for any positives they could find on their return to the series. This year has seen their roles have reversed, with Yamaha consistently the best-of-the-rest and in position to fight for a rostrum finish. Honda on the other hand have had a disastrous start to the campaign with an all-new Fireblade.

Investors Leveraging MotoGP for Sizable Payout

According to several reports in the financial sector, the investors behind Dorna Sports S.L. are readying themselves for another sizable payout from the media rights holder for the MotoGP and WorldSBK Championships. Using a bit of financial finesse, the move would see Bridgepoint Capital and the Canada Pension Plan Investment Board (CPPIB) – the two major investors in Dorna Sports – taking roughly €889 million off the books of the Spanish media company, according to Reuters. As such, today’s news would make this the third time that Bridgepoint and the CPPIB have raided the piggy bank for motorcycling’s premier racing series, having done similar deals in 2011 (€420 million) and 2014 (€715 million).

Norton Gets £3 Million to Increase V4 Production

If you have had your eye on a Norton V4 superbike recently, you might not have to wait as long for it to arrive, as the British marque has secured £3 million from the Santander Corporate & Commercial bank. The debt investment will allow Norton to triple its production rate on the V4 SS and V4 RR models, and also allow for the company to hire 40 new employees for the job. Additionally, according to Norton this will allow the company to increase its production volume to 1,500 motorcycles per year. “Having developed and pre-sold a huge number of bikes, we needed the funding to be readily available to pay for tooling, stock and people to allow production to move from 40 bikes per month to in excess of 130 bikes with effect from summer 2017,” said Stuart Garner, CEO of Norton Motorcycles.

Is The 2018 BMW HP4 Race About to Debut in China?

After this year’s April Fools hijinks, we have a whole new respect for the cunning that resides at BMW Motorrad, and the Germans seem to be honing that trait even further today. Announcing its plans for the upcoming Auto Shanghai 2017 later this month, BMW lists a number of four-wheeled news items for the Chinese auto show, and then casually slips-in at the end of the press release that we should expect a big unveil from BMW Motorrad. The statement reads that “the highlight of the BMW Motorrad stand is the world premiere of one of the most exclusive models ever offered by BMW Motorrad,” which is terse, though given what we know about the Bavarian brand, it should be easy to guess what they are hinting at.

Vyrus 986 M2 Street Bike Now Priced at €38,000

It is apparently more difficult to sell a kidney than I had previously thought (type o- / non-smoker / non-drinker…if you happen to be in the market), which isn’t good news when you are trying to get together some scratch for a Vyrus 986 M2 – the hottest supersport we have ever seen. Making matters worse is that Vyrus got in touch with A&R, updating us with their latest pricing structure for their Honda-powered hub-center steering masterpiece, which now comes with a price tag of €37,940 for the street bike, and €27,930 for the street bike kit. That is quite the change from the originally quoted €25,000 street bike model and €16,000 kit, and there is good reason for that, say the folks at Vyrus.

You Didn’t Know You Missed It, But the Honda NM4 Is Back

You probably didn’t even realize that the Honda NM4 was missing from Honda America’s model list for 2017, but the polarizing motorcycle is back for the 2018 model year. The first 2018 motorcycle to be announced so far this year from Honda, it probably helps that the Honda NM4 is featured in the Ghost in the Shell movie, which stars Scarlett Johansson. Laugh if you want, but the NM4 is a surprisingly pleasant to ride, even if you aren’t dressed like the Caped Crusader. As such, the Honda NM4 represents a tradition of motorcycles from Big Red that have pushed that boundaries of not only what we visually accept a motorcycle to look like, but it also blurs the distinctions we make between different motorcycle segments.

US Senate Establishes Motorcycle Caucus

The motorcycle industry has found more allies on Capital Hill this week, with the creation of the first “motorcycle caucus” in the United States Senate. Established so motorcycle manufacturers and motorcyclists would have a greater voice in the upper chamber of the American legislature, the Senate Motorcycle Caucus is the work of Senators Joni Ernst (R-Iowa) and Gary Peters (D-Michigan). Motorcyclists typically aren’t single-issue voter – not for issues pertaining to motorcycles, at least – but with several important political issues currently affecting the motorcycle industry, the formation of the Senate Motorcycle Caucus comes at an advantageous time.

Husqvarna Two-Strokes Get Fuel-Injection Too

We shouldn’t be surprised to hear that Husqvarna will be following suit with its Austrian sibling, and adding fuel-injection to several of its two-strokes enduro motorcycle for the 2018 model year. After a long history of rumors and development, KTM finally debuted fuel injection for a production two-stroke model just a few weeks ago, using the technology on two of its upcoming enduro models, the KTM 250 EXC TPI and KTM 300 EXC TPI. Husqvarna will use the same technology for its own motorcycles in the same segments, announcing today the the all-new 2018 Husqvarna TE 250i and 2018 Husqvarna TE 300i enduro models with transfer port injection.

Opinion: The Danger of Expanding the MotoGP Calendar

It is looking increasingly like the Chang International Circuit in Buriram, Thailand will be added to the MotoGP calendar for the 2018 season. I understand from sources that there was a significant hurdle to be overcome: circuit title sponsor Chang is a major beer brand in Thailand, and a rival to the Official MotoGP Beer Singha, also a major beer brand in Thailand and further abroad. The race can only happen if a compromise has been found to accommodate this conflict. This is good news for Thailand, and good news for fans in Asia. The World Superbike round at the circuit is always packed, and MotoGP should be even more popular. It is hard to overstate just how massive MotoGP is in that part of the world.

Two Enthusiasts Podcast #44 – Michael Lock

02/20/2017 @ 10:29 pm, by Jensen Beeler12 COMMENTS

Episode 44 of the Two Enthusiasts Podcast is very special, because we have our very first guest on the show, Michael Lock from AMA Pro Racing.

Some of you might know Lock as the man behind the freshly rebranded American Flat Track series, and he has deep roots in the motorcycle industry, leading the US efforts for Ducati and Triumph, as well as working for Honda in the UK and across Europe.

As such, we had a very interesting time picking Lock’s brain about the current state of the US motorcycle industry, what is wrong with road racing, and what he is doing with flat track (with a bevy of side topics along the way, of course).

You will want to grab some provisions before hitting the play button on this show, because this one is super long (two hours) – we just didn’t want to cut out any of Lock’s insights.

Duration aside, we think you will find Lock’s comments and perspective to be very insightful, especially during these uncertain times for the motorcycle industry. 

You can listen to the show via the embedded SoundCloud player, after the jump, or you can find the show on iTunes (please leave a review) or this RSS feed. Be sure to follow us on Facebook and Twitter as well. Enjoy the show!

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Yamaha Motor USA Shakes Up Motorcycle Division

02/17/2017 @ 11:36 am, by Jensen Beeler15 COMMENTS

Changes are afoot at Yamaha Motor USA, as the company’s US President Terry Okawa announced a bevy of changes to the company’s motorcycle division, the most notable of which being the ascension of Mike Doughty to the role of General Manager, in charge of Motorcycle Operations.

With that announcement, Doughty announced a restructuring of Yamaha’s motorcycle operations in the United States, along with more personnel changes for the company.

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Honda & Hitachi Join Forces on Electric Vehicle Motors

02/07/2017 @ 7:34 am, by Jensen Beeler74 COMMENTS

News out Japan sees Honda and Hitachi starting a joint venture that will focus on providing motors for electric vehicles.

The two companies signed today what they call a “memorandum of understanding, which is the Japanese business version of getting a promise ring to start a future company together.

The still unnamed joint venture will be located in Hitachinaka City in the Ibaraki Prefecture, and be initially capitalized with ¥5 billion (~$44 million).

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Trump Cancels Harley-Davidson Visit for Fear of Protests

02/01/2017 @ 12:36 pm, by Jensen Beeler46 COMMENTS

President Trump was scheduled to visit Harley-Davidson tomorrow, but those plans have since been scrapped because of Harley-Davidson’s worry about protests at the event.

Trump’s trip was supposed to include a tour of Harley-Davidson’s Menomonee Falls factory, where he would then sign several executive orders that relate to manufacturing in the United States.

With protests continuing over President Trump’s taking office, and the subsequent executive orders and personnel changes he has made to the government, reports are swirling that Harley-Davidson has backed away from hosting the 45th president. 

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Harley-Davidson Sales Dropped 1.6% in 2016

01/31/2017 @ 11:54 am, by Jensen Beeler32 COMMENTS

As motorcycle manufacturers report their 2016 numbers, we see the continued trend that last year was a tough year for OEMs in the USA. Harley-Davidson reports that its sales dropped 1.6% overall (262,221 units) in 2016, but that number doesn’t paint the full picture for the Bar & Shield brand.

Harley-Davidson sales were down 3.9% in the USA for the 2016 sales cycle (161,658 units), which is a stark contrast to the 2.3% growth Harley-Davidson saw abroad with its international sales.

These losses translated to Harley-Davidson’s balance sheet, with the company posting an 8% decrease in net income, making $692.2 million in 2016. Consolidated revenue remained steady however, at $6 billion.

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2017 Honda CBR1000RR Priced at $17,000*

01/18/2017 @ 3:04 pm, by Jensen Beeler62 COMMENTS

*It should be noted that after the publication of this article, American Honda adjusted the price on the 2017 Honda CBR1000RR to an MSRP of $16,499. American Honda has since also announced pricing on the 2017 Honda CBR1000RR ABS, set at $16,799 MSRP.

I’m not sure if I missed the memo, or if Honda just didn’t make much of a fuss about it, but pricing for the 2017 Honda CBR1000RR and its kin are now showing on the American Honda website.

Prices for the new Honda CBR1000RR seems to be only available in the USA right now, but early indications appear that Big Red is asking for quite the pretty penny for its freshly updated superbike.

As such, current pricing is as follows: Honda CBR1000RR – $16,999; Honda CBR1000RR ABS – TBD; Honda CBR1000RR SP – $19,999; Honda CBR1000RR SP2 – $24,999.

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Why the USA Might Tax European Motorcycles Over Beef

01/17/2017 @ 4:38 pm, by Jensen Beeler57 COMMENTS

What do chickens have to do with potatoes? For that matter, what do chickens have to do with steel? And what do both of those things have to do with tires?

The answer isn’t as obvious as you may think, and this week everyone in the motorcycle industry is asking themselves what European motorcycles have to do with beef exports.

The answer to all these questions is the same though, and it involves the rather unsophisticated motorcycle industry being dragged into the rather complex world of international trade negotiation. Let me explain.

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BMW Makes It Six Record Sales Years in a Row

01/16/2017 @ 2:10 pm, by Jensen Beeler11 COMMENTS

 

2016 was another record sales year for BMW Motorrad, the sixth in a row for the German motorcycle maker. BMW Motorrad sold 145,032 units to customers in 2016, a 5.9% gain over 2015’s sales figure.

Because of this result, BMW says it is well on its way to its goal of selling 200,000 units in the 2020 model year. As lofty (and arbitrary) as that goal is, what is more impressive is the fact that BMW Motorrad has been able to increase its sales volume by nearly 50% since 2010 (98,047 units).

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Ducati Sold Over 55,000 Motorcycles in 2016

01/16/2017 @ 9:58 am, by Jensen Beeler13 COMMENTS

Ducati Motor Holding has finished counting how many bikes it sold last year, and the official tally is 55,451 units were sold worldwide in 2016. That figure is up from the 54,809 sold in 2015, for a modest gain of 1.2%.

This result means two things: 1) 2016 was the best sales year ever for Ducati, in terms of volume, and 2) 2016 was the seventh year in a row where Ducati has posted sales growth – no easy feat considering the economic climate. 

“Ending the year of our 90th anniversary with yet another record is a source of immense pride and satisfaction,” said Claudio Domenicali, CEO of Ducati Motor Holding. “2016 was the seventh consecutive growth year for Ducati, clearly confirming the soundness of the Bologna-based group’s strategy and skills.”

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2017 Suzuki GSX-R1000 Priced at $14,599

01/13/2017 @ 1:27 pm, by Jensen Beeler21 COMMENTS

Suzuki Motor of America has released the pricing on its new superbike lineup, showing aggressive prices for the 2017 Suzuki GSX-R1000 and 2017 Suzuki GSX-R1000R motorcycles, which will start at $14,599 MSRP.

As you may recall, the new Suzuki GSX-R1000 is a brand new design that uses a flat-plane inline-four engine with variable valve timing (VVT), which is of note as it is the first superbike to use variable valve technology.

Official specs on the new Suzuki GSX-R1000 show a claimed 199hp and 86.7 lbs•ft of torque.

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