Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

Horex Closes Down Operations, Lays Off Staff

12/03/2014 @ 1:55 pm, by Jensen Beeler19 COMMENTS

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It’s been a rough year for German manufacturer Horex, especially after the company declared bankruptcy this September. With no new investors in sight, Horex has had no choice but to close it doors, and layoff its staff, including management.

The Horex project had a rough start, and was fraught with production delays and key design changes. Posting to the company’s Facebook page today (translated into English after the jump), it would seem barring a miracle, this is the end of the Horex brand’s rebirth.

German Motorcycle Brand Horex Files for Bankruptcy

09/03/2014 @ 1:15 am, by Jensen Beeler8 COMMENTS

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The restart of the German Horex brand hasn’t been an easy one, as we watched the company’s impressive plans for a supercharged VR6 roadster slowly become watered down into a handsome, although entirely uninteresting naked bike, which included the addition of the derivative “Classic” and “Cafe Racer” models as well.

It’s not that the Horex VR6 wasn’t received well, it’s just no one wanted to purchase the bike at its $30,000+ price tag, especially after the numerous production delays. As such, we sadly report that Horex has become insolvent, and filed for bankruptcy, according to reports out of Europe.

Horex VR6 Café Racer 33 Limited

03/06/2014 @ 10:12 am, by Jensen Beeler5 COMMENTS

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We were excited when it was announced that Horex, a revisited German brand, was getting a second chance at life and again making motorcycles. The team announced a new street-standard with a VR6 engine — even more interesting was that one of the models was to be supercharged and deliever 200hp.

As time has worn on though, we have become less interested. While the finished Horex VR6 is a beautiful bike, you would be hard-pressed to understand its €24,500 price tag. Disappointingly too, the supercharger model never materialized.

There doesn’t seem to be much of a follow-up for the German brand either, and after debuting the “Classic” model in August of last year, today we get out third flavor of the Horex VR6: the oddly named Horex VR6 Café Racer 33 Limited.

Horex VR6 Classic

08/14/2013 @ 4:52 am, by Jensen Beeler19 COMMENTS

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Just the other day we were wondering what was going on with Horex, as we haven’t heard from the German brand in nearly nine months. Finally shipping its first bike, the Horex VR6 Roadster, Horex has now announced a second model that is geared more towards mass consumption, the Horex VR6 Classic.

A re-styled, and apparently de-tuned version of the Roadster model, from what we can gather from Horex’s press release, the big changes for the Classic are its new aesthetic and reworked motor, which produces 124hp compared to the roadster’s 161hp peak figure.

The Horex VR6 Roadster Is Finally Headed to Dealers

11/16/2012 @ 9:57 am, by Jensen Beeler7 COMMENTS

All things considered, it hasn’t taken Horex that long to come to market with its first machine, the Horex VR6 Roadster. Not the supercharged street-standard that we first saw (there’s been no update when that variant will be available), but still a plucky 161hp motorcycle that should attract the discerning buyer.

Featuring a 1,218cc, 15°, VR6 motor, the Horex VR6 Roadster has had a number of delays in its production (here & here), not to mention the set-back with the supercharged model, but bringing a new model to market in less than three years is still quite a feat in this industry, so our hats are off to zie Germans.

Video: Horex VR6 Gets Up and Running

06/22/2012 @ 11:30 am, by Jensen Beeler11 COMMENTS

After seeing the production schedule of the Horex VR6 pushed back several times now (let’s not even mention the DOA-status of the supercharged version of the bike), it looks like the revival of the German brand is nearly ready for primetime, as Horex has released a video of the VR6 scooting about (sans its triple-pipe exhaust). The aptly named Horex VR6 features a 15° VR-shaped six-cylinder motor, which with its 1,218cc displacement produces a stout 161 bhp.

Built with classic roadster styling, Horex has been tight-lipped on the bike’s pricing, though we expect that it will be well north of $20,000 when it reaches American shores. While we’ve already heard the supercharged Horex testing on the company’s engine dyno, this is the first we’re heard from the naturally aspirated model. Check it out after the jump, and let us know if you think it was worth the wait.

Horex VR6 Production Delayed…Again

04/26/2012 @ 1:17 pm, by Jensen Beeler4 COMMENTS

Production on the Horex VR6 Roadster has been delayed again, which is funny because the German motorcycle company announced it was about to start production in February, after encountering delays in September of last year. Citing the addition of a secondary air injection system (SAIS) as the cause for the delay, Horex says the VR6 Roadster will meet current and future emissions standards once it becomes available.

Horex VR6 Roadster to Begin Production

02/14/2012 @ 11:48 am, by Jensen Beeler13 COMMENTS

In the past when a new motorcycle entry has come to market, we are bombarded with a bevy of media releases about the company’s two-wheeled offering. Usually this also means that Twitter gets lit up like a Roman candle, and Facebook turns into a digital burlesque show where each piece of the bike is slowly revealed and teased in front of us. Such is not the case with Horex however, as the revived German motorcycle brand is being very…well, German about its VR6 roadster.

Set to being production on the non-supercharged Horex VR6 in the coming weeks, the jewel of the German company, its six-cylinder narrow-angled VR motor, will be built in Augsburg, Germany. Initially making only a few bikes a day, Horex’s assembly line will feature the “one man, one bike” approach, where a single-worker will work on the same motorcycle throughout the company’s four-stage build process (read: more Ferdinand Porsche, less Henry Ford). Each bike built by Horex is made to order, though we are not sure how any pre-orders have been made with the company, let alone what the price tag could look like.

Horex VR6 Gets 161hp & Dry Graphite Chain Lubrication

12/20/2011 @ 7:00 am, by Jensen Beeler18 COMMENTS

Zie Germans are still hard at work this winter back in zie mother country, as the final production version of the Horex VR6 is coming together. Today, the German company has announced the official performance figures of its new street bike, and the base 1,218cc six-cylinder VR motor comes with 161hp on tap and 100 lbs•ft of peak torque.

Making its peak power at 9,000 rpm, the Horex VR6 also makes most of its torque extremely low in the rev range. With 66 lbs•ft of torque at 2,000 rpm, the German roadster reaches 74 lbs•ft of torque at 3,500rpm, which fits well with the company’s hope of making the VR6 easy to ride on city streets.

Perhaps more interesting that the performance figures is the announced constant solid-graphite chain lubrication system. As the name implies, the Horex VR6 will constantly lube its chain, but instead of using oil or wax, as is traditionally used, the German motorcycle company has partnered with specialists at the Schunk Group, who have created a system that constantly coats the chain drive with a thin layer of graphite.

Less messy, and not prone to being flicked off the chain by centrifugal forces, the dry chain lubrication system is an industry first brought to market by Horex, and sounds intriguing on paper. With claims that it increases maintenance intervals over standard chain lubrication systems, this is a feature owners will be particularly interested in seeing reviews of as the VR6 hits dealer floors.

Horex VR6 Delayed Until Spring 2012 – Supercharged Version Later

09/21/2011 @ 3:05 pm, by Jensen Beeler12 COMMENTS

German upstart Horex has announced that production of the Horex VR6 will be delayed from its planned start later this year, and instead will start production in Spring 2012. Citing part supply issues, particularly with the bike’s supercharger unit, Horex will first make available its 160hp normally-aspirated version, while the 197hp supercharged version will start production in late 2012.

The supply chain issue stems from the rebounding of the European OEM parts suppliers industry, who have lately been inundated with parts requests. Getting reportedly shuffled to the back of the queue, Horex does not have parts in the quantities it needs to make a proper production run, and thus has pushed production back further.