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German Motorcycle Brand Horex Files for Bankruptcy

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The restart of the German Horex brand hasn’t been an easy one, as we watched the company’s impressive plans for a supercharged VR6 roadster slowly become watered down into a handsome, although entirely uninteresting naked bike, which included the addition of the derivative “Classic” and “Cafe Racer” models as well.

It’s not that the Horex VR6 wasn’t received well, it’s just no one wanted to purchase the bike at its $30,000+ price tag, especially after the numerous production delays. As such, we sadly report that Horex has become insolvent, and filed for bankruptcy, according to reports out of Europe.

What that means for the brand isn’t immediately clear, though the company will certainly need some restructuring if it is to continue operations. If the company can show a viable plan to sustainability, production and sales could continue at Horex.

However, if the company can’t convince investors and the bankruptcy court of Horex’s viability, the end of the line could be around the next apex, for the German marque.

Horex-VR6-Cafe-Racer-33-limited

Horex-VR6-Classic-02

Horex-VR6-Roadster

Horex-VR6-concept

horex-vr6-concept-drawing

Source: Spiegel.de

Jensen Beeler

Despite his best efforts, Jensen is called one of the most influential bloggers in the motorcycle industry, and sometimes consults for motorcycle companies, whether they've solicited his expertise or not.

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