At the AMA Supermoto Season-Opener in Bakersfield

It all started with the Superbikers. As a young man growing up in the late 70s, there were only three network TV stations for me to watch, and unlike today, motorsports programs were few and far between. Other than the Indy 500 and the occasional airing of stock car racing, motorsports just weren’t on the air very often. During one serendipitous Saturday, I happened upon ABC’s Wide World of Sports. And on that particular day, they were airing the Superbikers. Looking back, the influence that program had on the rest of my motorcycling life is immeasurable. An unusual combination of road racing, dirt track, and motocross, the Superbikers showcased racers I had only read about in the motorcycle magazines.

The WorldSBK Season So Far: Yamaha & Honda

While it has hardly been surprising to see Ducati and Kawasaki maintain their position as the dominant forces at play in WorldSBK, the battle for best-of-the-rest has been an interesting subplot for 2017. Over the course of the opening three rounds of the campaign, the form of Honda and Yamaha has been marked by their stark contrast in fortunes. Last year, Honda had been a podium and front-row regular as the season moved into the European swing, and Yamaha looked to be clutching at straws and looking for any positives they could find on their return to the series. This year has seen their roles have reversed, with Yamaha consistently the best-of-the-rest and in position to fight for a rostrum finish. Honda on the other hand have had a disastrous start to the campaign with an all-new Fireblade.

Investors Leveraging MotoGP for Sizable Payout

According to several reports in the financial sector, the investors behind Dorna Sports S.L. are readying themselves for another sizable payout from the media rights holder for the MotoGP and WorldSBK Championships. Using a bit of financial finesse, the move would see Bridgepoint Capital and the Canada Pension Plan Investment Board (CPPIB) – the two major investors in Dorna Sports – taking roughly €889 million off the books of the Spanish media company, according to Reuters. As such, today’s news would make this the third time that Bridgepoint and the CPPIB have raided the piggy bank for motorcycling’s premier racing series, having done similar deals in 2011 (€420 million) and 2014 (€715 million).

Norton Gets £3 Million to Increase V4 Production

If you have had your eye on a Norton V4 superbike recently, you might not have to wait as long for it to arrive, as the British marque has secured £3 million from the Santander Corporate & Commercial bank. The debt investment will allow Norton to triple its production rate on the V4 SS and V4 RR models, and also allow for the company to hire 40 new employees for the job. Additionally, according to Norton this will allow the company to increase its production volume to 1,500 motorcycles per year. “Having developed and pre-sold a huge number of bikes, we needed the funding to be readily available to pay for tooling, stock and people to allow production to move from 40 bikes per month to in excess of 130 bikes with effect from summer 2017,” said Stuart Garner, CEO of Norton Motorcycles.

Is The 2018 BMW HP4 Race About to Debut in China?

After this year’s April Fools hijinks, we have a whole new respect for the cunning that resides at BMW Motorrad, and the Germans seem to be honing that trait even further today. Announcing its plans for the upcoming Auto Shanghai 2017 later this month, BMW lists a number of four-wheeled news items for the Chinese auto show, and then casually slips-in at the end of the press release that we should expect a big unveil from BMW Motorrad. The statement reads that “the highlight of the BMW Motorrad stand is the world premiere of one of the most exclusive models ever offered by BMW Motorrad,” which is terse, though given what we know about the Bavarian brand, it should be easy to guess what they are hinting at.

Vyrus 986 M2 Street Bike Now Priced at €38,000

It is apparently more difficult to sell a kidney than I had previously thought (type o- / non-smoker / non-drinker…if you happen to be in the market), which isn’t good news when you are trying to get together some scratch for a Vyrus 986 M2 – the hottest supersport we have ever seen. Making matters worse is that Vyrus got in touch with A&R, updating us with their latest pricing structure for their Honda-powered hub-center steering masterpiece, which now comes with a price tag of €37,940 for the street bike, and €27,930 for the street bike kit. That is quite the change from the originally quoted €25,000 street bike model and €16,000 kit, and there is good reason for that, say the folks at Vyrus.

You Didn’t Know You Missed It, But the Honda NM4 Is Back

You probably didn’t even realize that the Honda NM4 was missing from Honda America’s model list for 2017, but the polarizing motorcycle is back for the 2018 model year. The first 2018 motorcycle to be announced so far this year from Honda, it probably helps that the Honda NM4 is featured in the Ghost in the Shell movie, which stars Scarlett Johansson. Laugh if you want, but the NM4 is a surprisingly pleasant to ride, even if you aren’t dressed like the Caped Crusader. As such, the Honda NM4 represents a tradition of motorcycles from Big Red that have pushed that boundaries of not only what we visually accept a motorcycle to look like, but it also blurs the distinctions we make between different motorcycle segments.

US Senate Establishes Motorcycle Caucus

The motorcycle industry has found more allies on Capital Hill this week, with the creation of the first “motorcycle caucus” in the United States Senate. Established so motorcycle manufacturers and motorcyclists would have a greater voice in the upper chamber of the American legislature, the Senate Motorcycle Caucus is the work of Senators Joni Ernst (R-Iowa) and Gary Peters (D-Michigan). Motorcyclists typically aren’t single-issue voter – not for issues pertaining to motorcycles, at least – but with several important political issues currently affecting the motorcycle industry, the formation of the Senate Motorcycle Caucus comes at an advantageous time.

Husqvarna Two-Strokes Get Fuel-Injection Too

We shouldn’t be surprised to hear that Husqvarna will be following suit with its Austrian sibling, and adding fuel-injection to several of its two-strokes enduro motorcycle for the 2018 model year. After a long history of rumors and development, KTM finally debuted fuel injection for a production two-stroke model just a few weeks ago, using the technology on two of its upcoming enduro models, the KTM 250 EXC TPI and KTM 300 EXC TPI. Husqvarna will use the same technology for its own motorcycles in the same segments, announcing today the the all-new 2018 Husqvarna TE 250i and 2018 Husqvarna TE 300i enduro models with transfer port injection.

Opinion: The Danger of Expanding the MotoGP Calendar

It is looking increasingly like the Chang International Circuit in Buriram, Thailand will be added to the MotoGP calendar for the 2018 season. I understand from sources that there was a significant hurdle to be overcome: circuit title sponsor Chang is a major beer brand in Thailand, and a rival to the Official MotoGP Beer Singha, also a major beer brand in Thailand and further abroad. The race can only happen if a compromise has been found to accommodate this conflict. This is good news for Thailand, and good news for fans in Asia. The World Superbike round at the circuit is always packed, and MotoGP should be even more popular. It is hard to overstate just how massive MotoGP is in that part of the world.

Ducati Sold Over 55,000 Motorcycles in 2016

01/16/2017 @ 9:58 am, by Jensen Beeler13 COMMENTS

Ducati Motor Holding has finished counting how many bikes it sold last year, and the official tally is 55,451 units were sold worldwide in 2016. That figure is up from the 54,809 sold in 2015, for a modest gain of 1.2%.

This result means two things: 1) 2016 was the best sales year ever for Ducati, in terms of volume, and 2) 2016 was the seventh year in a row where Ducati has posted sales growth – no easy feat considering the economic climate. 

“Ending the year of our 90th anniversary with yet another record is a source of immense pride and satisfaction,” said Claudio Domenicali, CEO of Ducati Motor Holding. “2016 was the seventh consecutive growth year for Ducati, clearly confirming the soundness of the Bologna-based group’s strategy and skills.”

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Audi Says “Ducati is NOT FOR SALE”

06/16/2016 @ 3:00 pm, by Jensen Beeler11 COMMENTS

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After much buzz and fanfare regarding the future of Volkswagen, which in-turn called into question the future of Ducati, today we finally get a glimpse into how VW is going to soldier forth from the fallout of its “Dieselgate” scandal.

Instead of announcing how the company was going to restructure itself, and review its current business holdings and ventures, as was reportedly widely in financial circles, instead today saw Volkswagen strongly staking its future in electric and autonomous cars.

As the Wall Street Journal reported, this announcement failed to impress analysts investors; but for Ducatisti, some good news does emerge, as Ducati certainly won’t be leaving its home in the Volkswagen Group.

To drive that point further, a Ducati representative confirmed and conveyed to Asphalt & Rubber the words of Audi Chairman Rupert Stadler, who said emphatically that “Ducati is NOT FOR SALE” which is as straight and to the point as you can get.

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More Talk of Volkswagen Unloading Ducati

06/15/2016 @ 7:13 pm, by Jensen Beeler8 COMMENTS

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It seems to come in waves, every time the news cycle picks up Volkswagen’s plight in dealing with “Dieselgate” that talk then shifts to the German powerhouse unloading its smaller holdings, one of which being Ducati Motor Holding.

This latest go-around comes courtesy of Bloomberg, which has Volkswagen CEO Matthias Mueller saying that the automaker’s current portfolio of companies and its overall corporate plan will be re-evaluated over the coming weeks and months.

Tomorrow (Thursday), Volkswagen is slated to make public what this new business plan looks like, but sources say that VW will put all its assets under review, which includes Ducati.

Could this lead to Ducati being divested from Volkswagen’s holdings? The answer is of course murky, but we would be very surprised by the news.

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Ducati Sold 54,800 Bikes in 2015 – Another Record

01/14/2016 @ 6:24 pm, by Jensen Beeler5 COMMENTS

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As expected from earlier sales reports, Ducati Motor Holding is posting a banner year for 2015. The Italian motorcycle maker says that it sold 54,800 bikes last year, a 9,683 unit (+22%) increase over the number of bikes sold in 2014.

Helping break the 50,000 units barrier, the Ducati Scrambler line accounted for virtually all of Ducati’s sales growth in 2015, with over 16,000 Scrambler models sold worldwide. As we have reported before, this paints an interesting picture of what is going on behind Borgo Panigale’s walls.

“The record sales of 2015 are the result of our company’s courage and skill,” said Claudio Domenicali, CEO of Ducati Motor Holding.

“Ducati closes 2015 with record volumes and also a substantial growth of 22% over 2014. During the year Ducati not only launched successful new motorcycles, but also a new brand, Ducati Scrambler, which immediately won global acclaim with over 16,000 sales worldwide.”

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Jason Chinnock Takes Over as CEO of Ducati North America

10/08/2015 @ 1:12 pm, by Jensen Beeler6 COMMENTS

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There is a management change coming for Ducati, as Jason Chinnock is about to be named the new CEO of Ducati North America.

This means that Chinnock will be replacing Dominique Cheraki, who will move into a new role with Ducati in Bologna, as Ducati’s new Dealer Network Development Director.

If the name Jason Chinnock sounds familiar to Ducatisti, it should, as he has previously worked at Ducati North America in sales, marketing, network positions, all at the director level.

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Nine New Ducati Models for 2016

09/22/2015 @ 2:04 pm, by Jensen Beeler32 COMMENTS

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We all know the new model season is upon us, and Ducati has wasted no time in already letting slip two new models for the 2016 model year: the Ducati Monster 1200 R and the Ducati Diavel Carbon.

The Bologna Brand has a few more tricks up its sleeve, as it plans to debut nine new models at the upcoming EICMA show in Milan. In addition to that, Ducati says we can expect machines the will push the company into two market segments that the Italian brand is not in with its current lineup.

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You Wish You Had Summer School with Ducati

07/14/2015 @ 1:50 pm, by Jensen Beeler5 COMMENTS

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What American child of the 1980’s didn’t dream of going to NASA’s Space Camp? Maybe my dorky self is alone on this one, but as a kid, I always wanted to go to the Kennedy Space Center, get spun around in an Aerotrim, and shoot-off rockets.

But, I’m too old to go to Space Camp now (sad trombone), not to mention they closed the USSC in 2002 (double sad trombone), and now I’m also too old to go to the next best thing: Ducati’s Summer School Fisica in Moto.

The concept is exactly what you think it is, high school level students learning all about science via motorcycles.

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Ducati North America Sales Up 12% for First-Half 2015

07/09/2015 @ 1:05 pm, by Jensen Beeler6 COMMENTS

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With global Ducati sales up 22% in the first six months of the year, it comes with no surprise then that Ducati North America has some sales growth to report as well.

Selling 6,961 motorcycles in the first-half of the year, Ducati North America is up 12% over last year’s same time period. Helping fuel that increase was an incredibly strong June, where 1,981 motorcycles sold — for a 106% growth over June 2014.

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Ducati Sales Up 22% in First Half of 2015, With an Asterisk

07/03/2015 @ 1:28 pm, by Jensen Beeler19 COMMENTS

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Ducati Motor Holdings is happy to report that its 2015 sales are off to a great start: up 22% over the first half of 2014. In total, 32,600 motorcycles have been sold by Ducati since January, the most ever sold by Ducati during that time period.

Ducati is also saying that 9,000 of the machines sold were Scrambler models, making the model the most popular in Ducati’s lineup by a strong margin.

For reference, the sales of the other models are as follow: Multistrada 1200 (4,700), Monster 821 (3,700), 1299 Panigale (3,000), the remaining 12,000 units come from the Diavel, 899 Panigale, Hypermotard, and Monster 1200

Ducati says it grew across all of its sales territories, with the USA still the company’s #1 market, and sporting a 10% growth figure so far this year. The USA didn’t post the biggest numbers though, with following countries showing strong sales growth: Italy (+51%), Spain (+38%), the UK (+36%), Germany (+24%), and France (+23%).

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As Expected, The Scrambler is Killing It for Ducati

05/11/2015 @ 12:26 pm, by Jensen Beeler46 COMMENTS

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April 2015 was the best sales month ever for Ducati Motor Holding, with the Italian firm delivering 7,309 units to customers. This figure is up 29% compared to last year, and tops Ducati’s previous best month ever by 800 units (April 2014 with 6,500 motorcycles).

Why the sudden spurt in sales for the Bologna Brand? We have two words for you: Ducati Scrambler. Unsurprisingly, the budget-priced Scrambler range is seeing a strong market response, and of course its getting some help from the all-new Ducati Multistrada 1200 and the Ducati 1299 Panigale line.

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