It was strange to see another press release from Ducati Motor Holding about the 2020 sales year - you would think that the Italian brand would like to forget about the 9.7% sales drop it reported for last year.
Like virtually every other motorcycle brand in the industry, last year was tough on unit sales, though there were some very promising trends later in the season. As such, everyone is trying to spin the events and put their best foot forward - Ducati included.
So while it is at least strange to see the Bologna brand touting its cash flow results for 2020, one can at least understand why they are doing so.
What is more interesting though are some of the tidbits Ducati released in the process, which shows an insight into the company's operations and trends.