BMW Motorrad is boasting about its sales results so far for 2021, saying that the first six months of the year have been the best-ever for the German brand.
The numbers to back that up are the fact that BMW has sold 107,610 motorcycles and scooters to owners so far this year, which is a 40% increase over the same time period last year (76,707 units).
Of course, that comparison is a bit of a red herring, considering the dismal sales that motorcycle manufacturers experienced at the start of the global pandemic.
Looking at how 2021 compares to 2019, however, and we do indeed see some good news for BMW Motorrad, with 2021 showing a 15% gain over 2019, which saw 93,545 motorcycles sold in the first-half of that year.
This result was helped by BMW’s strong second quarter in 2021, which saw 65,018 units sold, for a 55% increase over 2020’s figures.
Considering that 2019 was BMW Motorrad’s best sales year ever, and the pace at which 2021 is out-running that reference, it seems likely that the Germans will have quite the celebration when the fiscal year closes.
With new models continuing to trickle out from BMW Motorrad, the momentum in 2021 doesn’t seem to be fading, though the key will of course be getting these new bikes in customer hands, which is not such an easy feat these days with the global supply chain issues.
Source: BMW Group