BMW Motorrad Sets All-Time Sales Record for 2019

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Good news from the Bavarians, as BMW Motorrad reports that 2019 was the company’s best sales year…ever (again).

According to the German company’s tallies, BMW Motorrad sold 175,162 motorcycles and scooters last year, a bump of 5.8% over the figures from 2018 (165,566 units).

As expected, Germany remains the primary market for BMW Motorrad, with 26,292 units sold last year (up 10.4% from 2018). Crunching the math further, Germany accounts for roughly 15% of BMW’s two-wheeled sales.

The rest of Europe was strong for BMW Motorrad as well, with the European market up 7% overall for BMW – France (17,300 units), Italy (15,580 units), Spain (12,607 units) and the Great Britain/Ireland (9,611 units).

The North American markets were less robust for BMW Motorrad, but our last count had the brand up 3% for the year in November. Canada and the United States combined sold 15,116 units through all of 2019.

While the USA continues to struggle to regain its momentum, China continues to impress. BMW sold 8,818 motorcycles and scooters sold in China in 2019, which marks a 16.6% upward growth for the Asian country.

Brazil also showed strong gains, up 36.7% with 10,064 motorcycles and scooters sold. This South American market is now BMW Motorrad’s 6th largest.

“2019 was another very successful year for BMW Motorrad in spite of a number of challenges,” said Dr. Markus Schramm, Head of BMW Motorrad. “We achieved a sales record for the ninth time in succession. I would like to thank our customers all over the world most sincerely for the great trust they have placed in us again in 2019.”

In terms of motorcycle models, the GS still reigns supreme, as over 59,000 units of the company’s boxer-twin ADV bike (R1200GS / RS1200GSA) were sold in 2019. That is right, just one model with two variants accounted for one-third of BMW Motorrad’s sales.

All-in-all, BMW’s boxer-engined bikes account for nearly 90,000 units sold to motorcyclists – that’s over 50% of the German brand’s sales.

On the other end of the engine spectrum, the BMW G310R and BMW G310GS accounted for over 20,000 motorcycles sold.

In the middle, the middleweight twins from BMW Motorrad accounted for 29,000 units sold, with the BMW F750GS and F850GS leading the way.

Curiously absent from BMW Motorrad’s mentioning is the BMW S1000RR, which while widely anticipated, has failed to gain the traction of its predecessor. It is up for debate whether that is a reflection of the product, or the market it resides within…

Source: BMW Motorrad