Big sales growth numbers are going to be all the rage this year, as the motorcycle industry recoups lost sales during the pandemic, and we see a resurgence of people getting outside on two wheels.
So while the headline that Ducati is boasting a 43% increase in sales for the first six months of 2021, compared to the same time period as last year, sounds pretty impressive, the bar is pretty low.
If a motorcycle company doesn’t post double-digit sales figures for Q1 or Q2, now that is something worth talking about.
But, Ducati has reason enough to celebrate. This is because not only was June 2021 the Italian brand’s best month ever for sales, but Ducati is showing a 9% bump in sales in the first-half of 2021 when compared to 2019.
Comparing 2021 sales to 2019’s is perhaps the way to gauge a brands progress, and for the folks in Bologna, it is clear that business is good.
In total, Ducati has sold 34,485 motorcycles to customers in first half of this year, with nearly a quarter of them coming in the month of June (8,598 units).
Leading the charge is the Ducati Multistrada V4, which launched with rave reviews and is finally giving the Italians some traction in the dirt.
The Scrambler 800 continues to sell well with its plethora of models, and the Ducati Streetfighter V4 rounds out the firm’s top-three sellers.
In terms of markets, Australia showed the most growth (+ 82%), but it was Italy where Ducati saw the most bike sold, with 6.071 units sold (+ 55% over last year). Japan is up 53%, while North America saw a 51% gain in sales.
“The month of June was the best-ever for the company, confirming the positive trend that began with the excellent second half of 2020 and with the significant growth in the first quarter of this 2021,” said Francesco Milicia, VP Global Sales Director Ducati.
“Despite the great complexity recorded in the supply sector and transport, with delays in deliveries and a scarcity of various raw materials, and the difficulties generated by the many lockdowns experienced in these first six months of 2021 in various parts of the world, Ducati recorded truly significant growth, exceeding pre-Covid values by almost 10%.”
“The order portfolio is also excellent, demonstrating the fact that enthusiasts are appreciating the 2021 range and the family of Ducatisti is expanding more and more,” he finished.