2013 Mugen Shinden Ni (神電 貳) Revealed

Shipped up and on its way to the Isle of Man, we can finally now see more than test shots of the Mugen Shinden Ni and get its basic racing specifications. The electric superbike that John McGuinness will ride in the 2013 TT Zero race at the Isle of Man TT, the Mugen Shinden Ni represents that evolution of the Japanese firm’s design, having now a TT race under its belt. Like its main competitor MotoCzysz, Team Mugen is eyeing a 110 mph lap around the Mountain Course, which would be a pretty remarkable one-year advancement for either team. With Mr. McPint at the helm, and seemingly brimming with on-board energy, Mugen is a serious contender.

Ducati Q1 2013 Sales Drop 5% – Audi Dishes the Details

Ducatisti: do you want the good news or the bad news first? The bad news is that the market for motorcycles 500cc and up is down 17% worldwide for the first quarter of this year, which means the “good” news is that Ducati is only down 5% for Q1 2013. Not exactly the start out of the gate that Audi was hoping for its newly acquired two-wheeled brand, but what are you going to do? Western Europe is a mess, with Spain and Italy continuing to go down like a…well, you know. While we don’t enjoy the misery of motorcycle brands, the fact that Ducati Motor Holding is now under the Audi AG umbrella means that we get far more detailed quarterly and yearly reports from the two-wheeled marque, and we’ve got the digits after the jump.

Mission Motorcycles: The Mission R Lives??!

Mission Motors tweeted out something interesting just a moment ago, a link to a new website for Mission Motorcycles. Teasing there a photo of the Mission R, it would seem that the electric superbike that does competitive AMA Supersport lap times at Laguna Seca, is finally set to come to production. It seems we won’t know everything about the new Mission Motorcycles project until June 3rd, though we can speculate pretty accurately on what the A&R Bothan spy network has been telling us. Expect to see the Mission R electric superbike in street legal trim, honed even further than when we rode the machine back in August last year.

Goodbye Husqvarna Nuda, We Hardly Knew Thee

Stefan Pierer’s acquisition of Husqvarna continues to baffle me. You will note I say Pierer, and not KTM, bought Husqvarna, since the Austrian CEO used Pierer Industrie AG in the transaction as a means to help side-step European antitrust issues. After all, we can’t have Europe’s largest dirt bike manufacturer, nay largest total motorcycle manufacturer, gobbling up even more brands in the two-wheeled world. But, I digress. Developing three road bikes (Husqvarna Nuda 900, Husqvarna Strada 650, & Husqvarna Terra 650), with three more concepts waiting in the wings (Husqvarna Moab, Husqvarna Baja, & Husqvarna E-G0), it is with even more confusion that we learn that Pierer & Co. intend to kill the Husqvarna Nuda project and its other street siblings.

Q&A: Yukio Kagayama Talks About the Upcoming Suzuka 8-Hour with Kevin Schwantz & Noriyuki Haga

In case you missed the story last week, Kevin Schwantz is preparing to race in this year’s Suzuka 8-Hour endurance race. For the race, Schwantz will be riding on a team formed by Yukio Kagayama, who in addition to having raced in the MotoGP, World Superbike, and British Superbike Championships, is also a previous Suzuka 8-Hour winner with the Suzuki Endurance Race Team (also joining the three-rider team Noriyuki “Nitro” Haga). Releasing a Q&A about his team’s Suzuka 8-Hour entry, Kagayama-san walks us through how the team came together, what equipment the riders will use, and his outlook on the team’s competitiveness.

KTM RC4 Concept by Luca Bar Design

A single-cylinder hooligan-maker, the KTM 690 Duke is 330 lbs (curbside without fuel) and 67hp of two-wheeled fun, and we hope that the Austrians bring the KTM 690 Duke R our way as well. While we are on the topic of things missing from KTM’s American line-up, a decent supersport is painfully obvious, yet we can’t see the folks at KTM following the paths of other brands. That’s where our friend Luca Bar comes to mind with his latest concept: the KTM RC4. Using the KTM 690 Duke platform and its LC4 engine, Bar has designed a super-single full-fairing sport bike that takes the Austrian company’s “Ready to Race” DNA and applies it to an idea that is not all that disimilar to the Ducati Supermono.

Q&A: Claudio Domenicali Talks Frameless Chassis, Sacred Cows, & The Future for Ducati

When I sat down with Claudio Domenicali at the Ducati 1199 Panigale R launch, the now-CEO of Ducati Motor Holding was still just the General Manager of the Italian motorcycle company. Four weeks after our interview though, Gabriele del Torchio would leave Ducati for Alitalia; and Domenicali, a 21-year veteran of both the racing and production departments of Ducati, would take his place at the top of Italy’s most prestigious motorcycle brand. After reading our interview from Austin, Texas after the jump, I think you will agree too.

Is Yamaha Using A Seamless Gearbox? The Data Says No

That Yamaha is working on a seamless gearbox is no secret, with Yamaha’s test riders currently racking up the kilometers around tracks in Japan. Recently, however, Spanish magazine SoloMoto published an article suggesting that Yamaha has already been using its new seamless gearbox since the beginning of the season. My own enquiries to check whether Yamaha was using a seamless gearbox or not always received the same answer: no, Yamaha is not using the seamless gearbox. To test this denial, I went out to the side of the track on Friday morning at Jerez to record the bikes as they went by.

OCC Coming Back to TV? — Universe Collapses in on Self

After a very public father/son break-up between Paul Teutul Sr. and Paul Teutul Jr., a steroid-ring scandal involving Paul Sr., and finally a bankruptcy proceeding, it appears that Orange County Choppers is the impossible to kill multi-headed hydra of doom that we all knew it was, as the custom chopper shop is once again headed to the small screen and recruiting some talent, on and off the show. Looking for “someone who will work alongside Paul Senior, running the shop and helping build some of the best custom motorcycles in the world,” OCC says it will be back on television with a new show later this month. Please for the love of god, will someone give this man the attention he craves so dearly??! Or, just shoot us in the face.

Alstare Superbike Concept by Team Alstare

We love us some concept bikes here at Asphalt & Rubber, and we have featured more than a few pieces of stunning design and imagination on our pages. Though, we can’t remember the last time one of these works of art were brought to us by a legitimate racing team, but that is what we have here with the Team Alstare Superbike Concept. A nod to the former Suzuki team’s return to the World Superbike Championship as the Ducati factory squad with Carlos Checa and Ayrton Badovini, Alstare has enlisted the help of designer Serge Rusak of Rusak Kreaktive Designworks to ink the shape of its futuristic Superbike concept, while Tryptik Studios handled the 3D modeling prowess.

How to Steal a Ducati Diavel in 60 Seconds?

04/26/2011 @ 12:20 am, by Jensen Beeler7 COMMENTS

How to Steal a Ducati Diavel in 60 Seconds? Ducati Diavel dash 635x492

Ducati News Today must have gotten the same news tip as us, as a IT security blog is purporting to have information on how one can steal a Ducati Diavel (and presumably a Ducati Multistrada 1200) via the bike’s keyless ignition system. It should be stated up-front that the pos referenced is dated April 5th, with the writer of the blog supposedly discovering this information on April 1st…and well all know what sort of Tomfoolery goes on during that time of the year.

According to the post’s author, the Ducati Diavel can be started not only without having the key in the ignition, but without the key at all. While anyone who has ridden the Diavel knows that you only have to have the key in the proximity of the Diavel while you’re riding, the idea that one can start the bike without the key comes from a default code that comes up when such an act is attempted. Where things get sticky though is that the author claims that this four-digit PIN is set from the factory to be the last four digits of the Diavel’s VIN, and that few owners know of security feature.

Ride Review: 2011 Ducati Diavel

03/17/2011 @ 5:27 pm, by Jensen Beeler8 COMMENTS

Ride Review: 2011 Ducati Diavel Ducati Diavel Asphalt and Rubber 635x422

Even before its launch in Milan last year, the 2011 Ducati Diavel has been the talk of the motorcycle industry since its first spy photo was released. It amuses me that Ducati chose to name the Diavel (say: dee-ahh-vole) after the Bolognese word for the devil. The linguistic foreplay from Ducati is just asking for a response from motorcyclists who feel that Bologna company has over-stepped its prescribed branding boundaries, and sold its soul to the Devil of bottom-line thinking.

While rife with metaphor, there is an important financial reason for the genesis of the Ducati Diavel. As I’ve already explained the business reasons behind Ducati’s choice (or non-choice) to make the Diavel in a previous article. My analysis continues from there, and brings us to the question of: How does the Ducati power cruiser ride, 240mm-wide tire and all?

Setting out to the City of Angels (I seriously couldn’t ask for better fodder from Ducati here), I swung a leg over the Ducati Diavel for a day of riding on some of Los Angeles’s finest and most well know routes. The short answer to how the Diavel fared: damningly well.

Ducati’s Deal with the Devil: A Business Case for the Diavel

03/07/2011 @ 4:38 pm, by Jensen Beeler35 COMMENTS

Ducatis Deal with the Devil: A Business Case for the Diavel Ducati Diavel key 635x424

If you had told me a few years ago that Ducati would build a cruiser-segment motorcycle, I probably would have called you a couple cylinders short of a v-twin. Up until recently, mentioning the thought of the Bologna brand chasing after Harley-Davidson riders would have invited fisticuffs in most Italian motorcycle cafés. And even despite the launch of the Ducati Diavel, you can start a heated debate among loyal Ducatisti by bringing up Italy’s latest power cruiser.

Make no mistake, the 2011 Ducati Diavel is a controversial motorcycle…and that’s putting things lightly (at worst it’s a complete dilution of the Ducati brand). If the Diavel is Ducati’s deal with the Devil, then let me play the Devil’s advocate for a moment, and put forth the business case about why this motorcycle had to be built, and what it means to the Ducati brand — minus the pandering to the Ducati faithful.

Gone Riding: Ducati Diavel

03/04/2011 @ 9:19 am, by Jensen Beeler3 COMMENTS

Gone Riding: Ducati Diavel 2011 ducati diavel 53 635x423

Things will be a little slow on Asphalt & Rubber today, as we’re in Los Angeles testing the new Ducati Diavel. We’ll be spending most of the day figuring out how to turn with a 240mm rear tire, and getting rocketed by the Diavel’s 162hp reported power figure. You can follow our thoughts on the bike via Twitter, and our last five tweets will automatically post here on this post. While we ride The Devil, the press photos of the Diavel after the jump should tide you over until we finish our ride report.

Primer: The Ducati Diavel

03/03/2011 @ 1:25 pm, by Jensen Beeler6 COMMENTS

Primer: The Ducati Diavel 2011 ducati diavel carbon 635x475

Tomorrow Asphalt & Rubber must make the trek down from perfect Northern California, to SoCal and the pits of Los Angeles, where dreams go to die. As we descend down through the lower rings of Dante’s ladder and into hell that is the perpetually sunny and warm Los Angeles, our final destination will in fact bring us face-to-face with The Devil himself. Riding the latest creation from Bologna, the American motorcycle press will get its first chance at the highly anticipated Ducati Diavel.

Since we’ll be bringing you live coverage from the event, and writing a few pieces on Ducati’s stab at the performance cruiser segment throughout the rest of the week, we thought it best to start with a primer on the motorcycle. Find after the jump the 2011 Ducati Diavel‘s technical specs, photographs, and design synthesis, and features.

Watch the Ducati Diavel Get Built in 1 Minute

02/23/2011 @ 10:28 am, by Jensen Beeler6 COMMENTS

Watch the Ducati Diavel Get Built in 1 Minute 2011 ducati diavel carbon 635x457

Here’s a cool time-lapse video put together by MCN that follows the 2011 Ducati Diavel power cruiser getting built at Ducati’s Bologna factory. Ducati is currently building 40 Diavel’s per day on its rolling assembly line, but that number is set to increase by 50% in the coming weeks as the Italian company predicts strong sales in the summer months. As was seen last year with the Multistrada 1200, Ducati expects the Diavel to lead the company’s sales in 2011.

Ducati Completes Three-Year Strategic Plan

01/11/2011 @ 4:20 pm, by Jensen Beeler6 COMMENTS

Ducati Completes Three Year Strategic Plan Ducati Logo Diavel Carbon 635x423

Amidst all the fanfare over seeing Valentino Rossi wearing Rosso Corsa and sporting his new Dainese leathers, which surprisingly aren’t being sponsored by McDonald’s, one announcement has gotten little attention (and no, we’re not talking about Nicky Hayden). The 2011 Wrooom event signals the end of a three-year strategic plan that’s been going on internally at Ducati, which has seen the Italian company release 12 new models, increase sales across the board, and ship 36,200 motorcycles in 2010 alone.

Photo: A Product of the AMG/Ducati Partnership?

01/07/2011 @ 1:12 pm, by Jensen Beeler3 COMMENTS

Photo: A Product of the AMG/Ducati Partnership? Evil Mercedes AMG Diavel 635x476

More of a Friday funny than anything else, but when we saw this matte black Mercedes “E666 AMG” with red accents, we couldn’t help but get the feeling that we’ve seen something like this before. With a paint scheme that looks like it was lifted straight off the 2011 Ducati Diavel, perhaps like some “misguided” newly-made Mercedes AMG owner has really been getting into the the AMG/Ducati Corse partnership vibe, which has seen more than a few photos of AMG’s work standing next to Ducati’s new Diavel power cruiser.

And with the obvious devil overtones being made in this photo, the rest writes itself (Diavel means devil in the Bolognese dialect if you hadn’t already picked up on that)…or some poor bastard joined the occult and wanted to celebrate his initiation to the dark side by murdering a German sedan. Either way, Happy Friday everyone, and thanks for the tip Audrey!

Ducati Diavel Diamond Black – You Get What You Ask For

12/14/2010 @ 12:07 am, by Jensen Beeler12 COMMENTS

Ducati Diavel Diamond Black   You Get What You Ask For Ducati Diavel Black Diamond 2 635x438

For the past two weeks, Ducati has been taking feedback online and at motorcycle shows on the new 2011 Ducati Diavel power cruiser. The Bologna brand has clearly taken some of the constructive criticism to heart, as it’s begun tinkering with the design of the Diavel. Replacing the the white version of the Diavel, Ducati has released photos of the Ducati Diavel Diamond Black, an all-black version of the Diavel that has a black anodized headlamp and air intakes.

Ducati Diavel Pricing Confirmed

11/23/2010 @ 7:55 am, by Jensen Beeler10 COMMENTS

Ducati Diavel Pricing Confirmed 2011 ducati diavel carbon 29 635x475

Confirming what we already told you last month, Ducati has officially announced the pricing on the 2011 Ducati Diavel power cruiser. With the base Diavel costing $16,995, Ducatisti can spend an extra $3,000 for the Diavel Carbon, which costs $19,995, or purchase the Diavel Carbon “Red” (named for its red frame and rally stripe) for $20,395.

Is the Ducati Diavel not your cup of tea? In an interesting move, Ducati has setup a feature on its Diavel mirco-site for people to sound off their opinions on the new Italian machine by filling out a questionnaire. You can catch the Ducati Diavel, and many of the other recently released motorcycles, in person at the International Motorcycle Show through March.

Source: Ducati North America