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The world’s oldest motorcycle brand is about to get some new blood, as Dr. Venki Padmanabhan has been named Royal Enfield Motors new CEO. Serving Royal Enfield for the past two years as COO under then CEO R.L. Ravichandran, Padmanabhan has a bevy of management experience, which has seen him serve as the Managing Director of Chrysler’s South East Asia Global Sourcing Office, along with other positions at General Motors and Mercedes-Benz. While Padmanabhan has been at Royal Enfield, the company has posted 21% growth in sales volume, 54% growth in sales turnover, and double-digit profitability (that’s the business equivalent to a triple-double).

Reporting to Siddhartha Lal, the Managing Director of Eicher Motors Limited (Royal Enfield’s parent company), we imagine Padmanabhan’s marching orders will be to continue the strong growth the company saw under Ravichandran, and to continue to expand into emerging markets, while solidifying Royal Enfield’s position in India against outside producers.

Your favorite electric motorcycle company from the sunny beach town of Santa Cruz is about to get some more international appeal, as Zero Motorcycles has announced today that it will expand its dealer network south of the border and into Mexico. Signing local distributor Dofesa Aventura (the Mexican distributor for Polaris and its Victory motorcycle brand), Zero’s S and DS models are immediately available for demo rides, and the rest of Zero’s line-up is expected to be available in the coming weeks.

This move continues Zero’s agressive international presence, as the brand already entered the European market back in 2008, and completes Zero’s presence in North America as Zero Motorcycles are already available in the United States and Canada as well.

Testing has already gotten underway and concluded at Sepang today, meaning the teams of MotoGP have released their livery for the next season with varying degrees of fanfare and showmanship. It’s no surprise then that we found a couple photos of the LCR Honda RC212V adorned with a seductive Playboy bunny affixed to it, in what surely has to be the best GP team launch in 2011.

If you read Asphalt & Rubber on a religious basis (we are your motorcycling zen temple, right?), you’ve likely divined by now that I’ll chastise just about any company that uses the premise that “sex sells” (nothing boils my blood more than this cleverly short, yet misguided maxim), and that I love a good scrappy startup that’s got more hustle than funding (case in point: A&R is a penniless motorcycle startup trying to make it in this crazy online world).

So how does a the multi-million dollar motorcycle racing team with half-naked women draped all over their machinery get such accolades from our humble motorcycle blog? Because LCR Honda is the epitome of innovation on the business side of MotoGP racing.

Honda Motor Co. just released its sales figures for motorcycles in 2010, and surprisingly the Japanese company has done very well during an otherwise dismal year for the motorcycle industry. The secret to Honda’s success? The Asian market. Eight out of ten motorcycles Honda produces, ends up in Asia…and this figure excludes motorcycles sold in Japan and China.

Honda sold 14.3 million motorcycles in what it calls Asian countries last year (17.7 million globally), a record for the company, and a figure that is 23% higher than the previous record, which was set last year (another horrible year for the motorcycle industry we might add). Compare that staggering quantity to the 1.3 million units sold in China (the largest single country for Honda sales), 261,000 units sold in Europe, and 210,000 in North America, and the true value of the growing Asian economy becomes apparent.

The Yamaha Racing factory MotoGP team may not have a title sponsor for the 2011 season, but reigning MotoGP World Champion Jorge Lorenzo has had no problem getting some personal sponsorships for next season. Rumors were rife a few weeks ago that Lorenzo had made a switch from Dainese to Alpinestars for his leathers, boots, and gloves sponsorship (making an inverse flop with Nicky Hayden who was making the switch from Alpinestars to Dainese), and last week we brought you the first photos of what looked like a photo shoot that Lorenzo did with Rockstar Energy Drink.

Entering into MotoGP for the first time, Rockstar is Lorenzo’s only American sponsor. No terms have been released on the deal, but we hope Lorenzo is getting a boatload of cash from the energy drink producer, as the Spaniard has had some sort of Rockstar emblazoned garment on him at all times during his trip to Indonesia (including scuba diving?).

BMW isn’t the only company weathering the storm in the motorcycle industry, as Ducati North America has released some of its own numbers from 2010. At the top of the highlight list is Ducati North America’s 35% increase in December 2010 sales over December 2009’s sales figures.

Also bucking the trend was DNA’s growth in Q3 & Q4 of 2010, where the company sold 8% & 9% more motorcycles respectively than in the same quarters in 2009. Compare that to the North American motorcycle industry averages, which saw a 15% decrease in Q3 and 14% decrease in Q4 last year.

BMW Motorrad has just released its numbers for last year, and the Bavarian brand is showing some strong results in 2010, especially considering the double-digit slogging most other companies took. With sales up 12% globally, BMW sold 98,047 motorcycles in 2010 compared to the 87,306 units it sold in 2009 (that’s a 10,741 unit difference).

Of the motorcycles sold in last year, the R1200GS remained the globally best selling unit within the brand (accounting for 18,768 units worldwide), and was followed by the R1200GS Adventure (11,648 units), R1200RT (11,132 units), and the S1000RR (10,209 units).

Perhaps the most striking news though is the fact that the new S1000RR superbike dominated liter bike sales in the United States, and even outsold the R1200GS here domestically, making 2010 a very successful year for BMW not only on the balance sheet, but also as proof that the Germans can sell bikes that aren’t featured in Long Way Around.

In the background of MotoGP, a quiet battle has been raging since the Australian GP at Phillip Island. A venue always threatened with inclement weather, the Australian track always manages to muster sunshine on race Sundays, despite the fact that they have all the makings weather-wise for a good regatta, not a motorcycle race. Despite this reality, the issue of running the Australian GP earlier in the race season comes up every time MotoGP gets a whiff of rain, wind, or kangaroos that could threaten the coastal track, as the late scheduling of the GP has historically been during the country’s rainy season.

Pressure to move the Australian GP to earlier in the season seemingly found its stride this past season, as Valentino Rossi and a number of other riders openly expressed their frustration with the circuit’s weather, and the pending safety concerns it meant for the riders. Talking during last season’s race, Dorna CEO Carmelo Ezpeleta seemed all but certain that the venue would find an earlier slot in the calendar for 2011, despite the scheduling conflicts with WSBK and Formula 1 in the earlier months of this new year, and the nagging problem that Phillip Island doesn’t want to move the venue date.

Fielding questions at the Ducati/Ferrari Wrooom event, Ezpeleta again was asked about the issue with Phillip Island, and his response to the track’s position that its contract with Dorna prevents a change in the calendar positioning (PI is contracted until 2016). Talking to the assembled press, Ezpeleta fired a clear warning shot across the bow of the Australian track when he said the track’s homologation could come into question if calendar changes aren’t accepted. “We are talking with them.  It’s true, they have a contract, but their circuit is subject to homologation,” said Ezpeleta. “If it (the Phillip Island track) is not homologated, the contract will be void.”

Current Motors (clever name) of Ann Arbor, Michigan just got a healthy cash infusion, as General Motors’s former Vice Chairman (and avid motorcycle collector), Bob Lutz, just dropped a check off for $1.5 million to the electric scooter manufacturer. While money is well and good, and we imagine the folks at Current are more than amped (oh yes, we just did that) about getting money during these tough capital-raising markets, the real electrifying news here is that the charismatic executive will be taking a seat on the company’s advisory board.

With a resumé that includes names like GM, Ford, Chrysler, and BMW, Lutz’s insights on bringing vehicles to market and overall business acumen will be a huge boon for this relatively unknown startup, and could easily galvanize other investors into investing in the company.

WSBK’s worldwide television audience grew by 33% from the 2009 to 2010 season. According to Infront, the “championship reached a cumulative audience of 498 million” for the 2010 season, meaning each WSBK race garnered around 40 million viewers. While still a considerably smaller number than MotoGP, which claims around 300 million viewers for each race, this is the sort of jump in audience that makes sponsorship dollars appear more easily. The official WSBK website had “a 30% increase of unique visitors compared to 2009,”with a total of four million individual visitors in 2010.

While Norton Motorcycles finds itself currently in the middle of a relaunch period, having recently resurrected the brand at its Donington Park headquarters, being widely rumored to contend in MotoGP for the 2012 season, and just a month ago announcing that it would return to the North American motorcycle market, more changes seem in store for the historic British company. Announced today was the surprise move that sees famed South African motorcycle designer Pierre Terblanche moving from Piaggio, where he was working on revamping the Moto Guzzi line, to Norton Motorcycles.