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It is with great regret that we inform you today that Motus Motorcycles is ceasing business operations, as the American motorcycle startup has reached the end of its financial backing from investors.

The news was sent to Motus owners via email on Friday, August 31st, and confirmed to us later that day by Motus co-founder and designer Brian Case via text message. We imagine that a more formal announcement will be coming forth after the Labor Day holiday weekend, so at the moment, details are light.

What we do know is that the news comes as a surprise, as Motus has been busy with dealer events around the country. Also, the startup was getting ready to launch its second model as well, later this year, which was a streetfighter based off the Motus MST sport-touring bike.

It was just six months ago that we broke the news about Harley-Davidson investing in electric motorcycle maker Alta Motors, and now in that short timeframe that story has seemingly made a 180° turn.

Our sources tell us that Harley-Davidson has all but removed itself from its joint motorcycle project with Alta, and backed out of its involvement in the San Francisco startup.

For Alta, this means losing the backing of a strategic investor, as well as the resources that Harley-Davidson wields in the motorcycle industry when it comes to purchasing power and vehicle development.

For the Bar & Shield brand, this raises interesting questions about Harley-Davidson’s electric roadmap, which the company revealed just one month ago – not so subtly with a concept sketch that clearly showed the use of an Alta Motors battery pack.

Is Ducati thinking about making a 300cc sport bike? Is it going to do so in India? With Hero MotoCorp? That is the talk of the motorcycle industry today, though this isn’t the first time that this idea has been floated in the two-wheeled rumor mill. The reason this rumor keeps coming around is that Ducati seems to be one of the last motorcycle brands really to adopt the small-displacement motorcycle strategy. Motorcycle manufacturers are continuously investing in motorcycle models that would sell well with entry-level riders or in developing nations. This has lead to a boom in motorcycles that that are under 400cc – most of which are produced in Asia, though also sold in the western markets.

Hoping to pressure Harley-Davidson into keeping its production in the United States, President Trump this weekend tweeted words of encouragement to riders who planned to boycott the American motorcycle brand. This shouldn’t be too surprising, considering that Harley-Davidson has increasingly found itself at odds with the White House, primarily over President Trump’s trade negotiations and agreements. The tension started with the United States withdrawing from the Trans-Pacific Partnership (TPP) trade agreement, and reached a boiling point when President Trump imposed tariffs on aluminum and steel. Now with Harley-Davidson signaling its plans to create a new business plan for the 21st century, the Trump Administration is increasing the pressure for Harley-Davidson to maintain the status quo.

More doom and gloom for the motorcycle industry, as Ducati Motor Holdings sales are slumping for the 2018 model year. Selling 32,250 motorcycles so far this year, the Italian brand is short 7.4% the volume it sold this time last year. To translate unit sales into fiat currency, the 32,250 motorcycles sold equals €448 million in revenue going into Audi’s coffers. Of note, Ducati’s revenue contribution to Audi AG accounts for 1.4% of the automaker’s total revenue. For the second quarter of this year, Ducati sales were down 8.9% compared to Q2 2017. This means that 20,319 Ducati motorcycles were sold in Q2 2018, compared to the 22,300 sold in Q2 2017. All segments for Ducati are down, except for its “Sport” category (SuperSport and Superbike models), which is up 29%.